Traditional Culture Encyclopedia - Travel guide - Design of Eco-health Tourism Products
Design of Eco-health Tourism Products
It is one of the most promising environmental protection tourism products in the world. Its core idea is to carry out various health care activities in places with beautiful natural scenery and good ecological environment to achieve the purpose of leisure and health care, which is an organic combination of eco-tourism and health care tourism. Ecological health tourism is different from other special tourism, which needs special health activities and has very high requirements for the environment. At present, the popular health tourism projects include forest bath, fog bath, ecological warm soup bath, ecological sunshine bath, forest running bath, folk health preservation method, diet therapy and so on. The design of its eco-health tourism products mainly includes the following contents: 1. timeshare health tour timeshare is an accommodation product that divides the occupancy right of real estate to a certain extent. Its most basic form is to decompose the right to use rooms in hotels, resorts, apartments and villas. Sort by time in holiday destinations and sell them to fixed consumers at locked preferential prices. Consumers have the right to stay here for a week or several days every year within the agreed period, and also enjoy a series of rights such as transfer, gift and inheritance, as well as the priority to use other hotel service facilities. Many middle-aged and elderly consumers dream of cultivating themselves and experiencing nature at close range in rural areas with beautiful environment and good ecology. However, due to economic reasons, most consumers are reluctant to buy villa real estate, and timeshare tourism products just meet their needs. Therefore, the construction of mountain holiday villas, equipped with professional service support personnel, combined with the resources of forests, mountains, rivers and lakes in eco-tourism scenic spots (spots), and arranged colorful experience activities are bound to be welcomed by the market. 2. The Journey of Health Science Education According to the Research Report on the Forecast of Population Aging Trend in China, China has entered an aging society from 1999, and the elderly population will reach 200 million in 20 14 and 300 million in 2026, among which the proportion of middle-aged and elderly people in the total population exceeds15. In such a huge consumer group, there are very few people who really know health care knowledge, and the market potential of health education is huge. Therefore, the scenic spots (spots) of eco-health tourism should employ professional health care teachers to teach tourists the relevant knowledge of eco-health, and use the resources of Chinese herbal medicines and wild animals and plants in the scenic spots (spots) to carry out participatory experience activities for tourists, so that tourists can learn health science knowledge while sightseeing and leisure. 3. Healthy Fruit and Vegetable Picking Tour combines the concepts of health preservation, modern agriculture and tourism, which not only improves the economic benefits of vegetables and fruits, but also promotes the development of eco-tourism. It is the development of agriculture and the sublimation of tourism, which can meet people's multiple needs of health care, enjoying food, returning to nature, pursuing individuality and relaxing. Therefore, it is necessary to transform vegetable fields and suitable woodlands in eco-healthy tourist attractions, build eco-agricultural greenhouses, adopt high and new technologies such as indoor temperature control system and automatic irrigation system, hire professionals for scientific guidance and implement scientific management. Through words, pictures, signs and other forms, publicize all kinds of fruit and vegetable nutrition knowledge and add scientific and educational connotation. Realize the integration of traditional farming life and modern agricultural science and technology elements, so that tourists can not only enjoy the pastoral scenery, but also experience the joy of harvesting and picking. Fourth, the theme of health festivals At present, many characteristic tourist destinations in China have carried out related theme festivals and achieved great success. Therefore, the eco-health tourism destination should also learn from the successful experience of other characteristic tourist areas, and carry out various themed festivals, such as holding a "health tourism festival", organizing a health-related knowledge competition, and organizing an eco-health cultural exhibition once a year, and publicizing the necessity of eco-health tourism through radio, television and large-scale advertisements, so that people can establish the concept that "eco-health tourism is better and safer than eating health care products".
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