Why can South Korea's developed cosmetic industry drive tourism? Creating a "star" culture is inseparable from high value.

There used to be a saying in South Korea: "Every cosmetic hospital in South Korea represents the highest level of cosmetic medicine in the world, and almost every Korean has a micro-face!" South Korea's cosmetic culture is extremely prosperous, and the trend of cosmetic culture directly drives the vigorous development of cosmetic medicine industry.

Moreover, most Koreans do not exclude facial plastic surgery at all, from the elderly and young people to teenagers and children. The concept of double eyelid cutting, freckle removing and rhinoplasty is not surgery, but beauty. Breast augmentation, chin grinding and liposuction are all minor operations, and there is no risk! At the same time, Koreans are very pursuing the ultimate beauty. If they are slightly dissatisfied with their figure or facial features, they often go for plastic surgery.

Koreans' attitude and tolerance for cosmetic surgery far exceed those of other countries, and even some Korean systems and policies advocate citizens to actively participate in cosmetic surgery; Therefore, there are many cosmetic hospitals in almost every city in Korea, and the charges of these cosmetic hospitals are also very close to the people. Therefore, cosmetic surgery is deeply loved by the Korean people.

If you think that cosmetic surgery in South Korea means cutting on your face or body, you are wrong! The popular medical beauty in Korea is not only medical surgery, but also their concepts of facial beauty and image design and development are very extensive. Skin care, weight loss, slimming, surgery, maintenance, etc., as long as they can improve their appearance, can be listed as cosmetic industry projects in Korea.

Moreover, Koreans' investment in the cosmetic industry has always been regarded as an indispensable investment in life. Many teenagers have undergone medical cosmetic surgery during their school years, and most college students will go to cosmetic surgery hospitals for facial adjustment after graduation, which is also the real reason why the cosmetic surgery industry in Korea can last for a long time.

Moreover, the charging prices of plastic surgery hospitals and beauty salons in Korea are rare in the world, and the whole industry also adheres to the concept of the same operation and the same price; In addition, the rise of cosmetic culture in South Korea also has a certain impact on local family values. In Korea, vanity is very important. The first requirement of Korean women for their spouses is appearance, which is the basic requirement for Koreans to choose a spouse. Therefore, many men in Korea spend money on plastic surgery, and the main factor is to get married.

The vigorous development of Korean plastic surgery culture also directly promoted the development of star-making culture. Many people don't know how the Korean wave culture was formed. Simply put, Korean star culture is actually a Korean wave culture created by mastering Koreans' love for beautiful things and their subjective feelings about ideology and cultural forms.

In the Korean entertainment circle, ordinary people must undergo strict screening if they want to enter the circle. Entertainment companies also attach great importance to the appearance, figure and value of artists. Many Koreans spend a lot of money on plastic surgery in order to enter the entertainment circle.

It is also because Korean brokerage companies and entertainment companies demand too much on the appearance of artists, which makes Korean entertainment artists always focus on the image of goddess and male god in our eyes. Of course, some Korean comedians and ugly stars are not excluded. After all, there must be ugliness in the development of entertainment in a region.

In fact, Koreans also pay more attention to real things, like some artists with poor image and temperament, but they all have unique talents, so Korean entertainment circles have their place.

South Korea's star-making culture is very famous in Asia and even the world, and with the development of South Korea's economy, their investment in this foreign window culture is also very large.

In fact, from an international perspective, it is actually their helplessness for South Korea to take this road. After all, the whole country is too small to develop a diversified and comprehensive economy. Therefore, if the Korean economy wants to develop continuously, it must choose the right field and the right direction. Why did South Korea think of developing entertainment star-making culture?

The main reason is the influence of next-door neighbor Japan. As we know, Japan is also a world-famous entertainment country, and they began to develop the entertainment industry very early. In the last century, the annual contribution income of Japanese entertainment industry has always been an important income of the country. Japanese entertainment circles have formed a huge economic chain with Luo Zhi in the fields of film and television, variety, talent, comics and adult entertainment. While bringing economic contributions, it also exported various works to promote the image of Japan. Therefore, the entertainment industry is an extremely important industry in Japan.

However, after the Japanese entertainment culture spread to East Asia and even the world, the Korean government keenly smelled the development business opportunity: entertainment. Therefore, under the advocacy of the government, the development direction of South Korea began to shift from traditional industries to entertainment. Perhaps many people don't know why Samsung Group rose rapidly in the first place.

A big reason is that Samsung Group has cleverly grasped people's nerves about entertainment. At first, what Samsung did was: dried fish, vegetables, fruits, flour and candy; However, an enterprise that sells daily food like this can't cope with the complicated and changeable market and people's inner needs if it follows the rules.

Therefore, Samsung Group draws on the experience of Japanese entertainment advertising industry. All their products are sold with registered trademarks and logos. At the same time, they engage in various entertainment promotion activities in their daily lives, and implant product advertisements in the form of entertainment, so that products can quickly penetrate the hearts of the people.

Therefore, Samsung Group is also known as the most successful marketing enterprise; South Korea is the most successful country to learn from and copy the development experience of Japanese entertainment industry. In addition, South Korea has added many of its own things to its development model. Therefore, South Korea's entertainment circle once quickly caught up with Japan's entertainment circle.

In Korean folk, the early Korean entertainment companies have been adhering to the cultural concept of boldness, surprise and value. For example, SM, YG and JYP, the three major entertainment brokerage companies in South Korea, all advocate three theories: how beautiful and how to shoot! How to shoot the grounding gas! How bold, how to shoot!

Korean entertainment circle is one of the few entertainment circles in the world that dare to put politics on the screen. They use their imagination and opinions to create a shocking commercial film through the political and historical plots in the film, while South Korea attaches great importance to the aesthetic feeling of the picture, requiring not only the actors' five senses, but also the shooting scene, shooting angle and shooting picture to be meticulous and perfect.

Therefore, although the rise of South Korea's entertainment industry is driven by the plastic surgery industry, the development of star-making culture through plastic surgery culture is all because Korean businessmen have skillfully grasped people's pursuit of beauty and real thoughts on subjective things, so successful masterpieces, variety shows and concerts have emerged as the times require, which has also driven the entire entertainment star factory.

When the cosmetic culture and the star-making culture became the double carriages of South Korea's external publicity, South Korea naturally developed its own tourism industry. After all, tourism is an important industry for a country's economic health and sustainable development.

Because the plastic surgery industry is famous, Korean businessmen have opened various beauty shops, plastic surgery halls, skin care products shops and beauty shops in major tourist cities, and even some plastic surgery hospitals in South Korea have bowed directly: the world's safest medical beauty has world-famous plastic surgery technology.

So relying on this stunt, it attracted a large number of tourists to come here for plastic surgery in the form of sightseeing in South Korea. Nearly 40% of tourists in Korea come to the plastic surgery culture every year. To this end, South Korea's cosmetic culture can be said to be a continuous blood transfusion to South Korea's tourism industry.

At the same time, South Korea's star-making culture is also well known. First of all, the Korean entertainment industry relies on the ever-changing talent resources and entertainment works to quickly export to all countries in the world. Therefore, Korean artists have become a business card of Korean propaganda in disguise, and this business card has also evolved into a trend of world idolization, which has also driven male and female tourists from many other countries to go to South Korea, thus driving tourism.

Therefore, looking at the development of Korean tourism, strictly speaking, South Korea's tourism industry is enduring by the continuous transfusion of plastic surgery culture and star-making culture; This is also one of the main reasons why the Korean economy can take off. South Korea not only has the "miracle of Hanjiang River", but also the "star-making culture" driven by plastic surgery technology, which has become a business card of South Korea, thus driving the development of tourism in South Korea.

South Korea's unique economic model also provides lessons for small and medium-sized countries in the world. South Korea is one of the few small and medium-sized countries in the world that has stepped out of its own unique development model, and also knows how to rely on its advantages to develop its disadvantages. The reason why several major chaebol enterprises in South Korea are so huge and brilliant is that they know how to rely on advantageous industries to drive weak industries. South Korea is such a place, relying on superior economies to drive weak economies.