Sports and "experiential" tourism have gradually become the mainstream. What should a town with sports characteristics do?

in the process of exploring and developing sports characteristic towns, based on the integration of sports industry and other industries, the gathering of employed population and leisure consumption, supporting facilities and services, Forward-looking Industry Research Institute combined with relevant project experience to summarize the comprehensive development structure and operation mode of sports characteristic towns.

the construction of characteristic town projects is mainly based on the integration of sports industry chain. By using various resources, it breaks through the original project promotion and development sequence, and introduces the late stage into the early stage. At the same time of planning and design, it introduces resources such as late stage construction, mature projects, marketing, management, services, investment and financing, etc., so as to improve the effective landing of related projects. In the process of construction, the key of sports town lies in the cultivation of sports industry, which can be extended according to the relevant characteristics of sports industry.

1. increase the supply of sports tourism products. Therefore, the tourism industry and enterprises should focus on improving the supply and providing more popular sports tourism products, and at the same time, they should have the spirit of innovation to achieve a higher degree of integration between tourism and sports, so as to increase the excitement, interest, appreciation, participation and experience of tourism itself.

2. Open up the chain between sports and capital. The sports industry and the capital market must be connected, and the involvement of capital and innovative thinking of practitioners are the keys to the industrial upgrading of sports tourism in China. The investment and financing planning of characteristic towns is the most important.

3. Operation mode of sports characteristic towns. Small towns with sports characteristics should realize the operation mode that enterprises are the main body, the government serves, the government is responsible for the positioning, planning, infrastructure and approval services of the town, and private enterprises are introduced to build small towns with sports characteristics.