The role of incentive tourism

(A) conducive to the creation of team spirit

Employees in enterprises (units) usually have their own positions. During working hours, everyone goes his own way. After work, everyone has their own family affairs or spare time, and there are few opportunities to talk and communicate together. One of the purposes for enterprises (units) to organize incentive tourism is to provide opportunities and places for employees to communicate together, so that employees can live, eat and play together in tourism activities, help everyone when they are in trouble, share happiness, enhance mutual understanding and deepen mutual friendship, thus enhancing the cohesion of enterprises (units) and promoting the cultivation of team spirit.

(B) is conducive to enhancing the affinity between managers and enterprises.

In daily work, employees have less contact with managers than employees. Incentive travel creates a special contact opportunity for employees and managers. Everyone can have friendly communication in the casual and relaxed situation of traveling, so that employees can feel the friendship, wishes and expectations of managers in the communication, thus enhancing the affinity between managers and enterprises.

(3) It is conducive to extending the limitation of adjudication.

There are many kinds of rewards, both material and spiritual. Giving out bonuses and prizes is the most common form of rewards, but for the recipients, the time limit of incentives is relatively short. Some psychologists who study management problems have found through a lot of investigation and analysis that when tourism is used as a prize to reward employees and customers, its positive role is far stronger than money and material rewards. The reason is that the atmosphere of "sense of honor and achievement" created in the process of tourism activities makes the winners' memories more lasting, and the enhanced intimacy between winners and between winners and managers in the process of tourism activities can motivate employees to better serve the enterprise. Therefore, this kind of reward is more and more valued and welcomed by enterprises and employees.

(4) It is conducive to the diversified development of tourism products.

With the rapid development of social economy, people's demand for tourism is also increasing, and traditional tourism products can no longer meet people's needs, which requires tourism to actively expand tourism products, improve the structure of tourism products, and gradually develop from single sightseeing to diversification. Among many tourism products, incentive tourism has high income and good prospects, and has become a hot spot in the international tourism market. Promoting the development of incentive tourism products in China's tourism market is conducive to the adjustment of China's tourism product structure and the upgrading and diversified development of tourism products.