How to strengthen and expand tourism around the five development concepts

First, tourism has strong particularity, extensive relevance and grand systematicness, and it needs to be innovated through cross-border thinking. The development of tourism can drive the development of many related industries. Similarly, the innovation of tourism can also drive the innovation of many related industries. It is necessary to lead the global tourism development through product innovation, brand innovation and technological innovation.

Products are the key to whether consumers recognize enterprises. No matter how good the promotion is, it is empty talk without product support. Tourism products are a multi-link chain, and the relationship between tourism products and consumers is reflected in a series of processes from tourist demand to search, reservation, arrival, play, accommodation and shopping. Tourism product innovation must get rid of the thinking of single point breakthrough. Single-point success can only play a demonstration and driving role, and it is difficult to form a comprehensive effect. In order to ultimately improve the overall efficiency, we must innovate as a whole.

Tourism brand innovation is also a very important task. For Shandong tourism brands, the brand connotation can be extended around "friendly Shandong" in the future, and the connotation of "friendly Shandong" can be continuously enriched and strengthened. For example, from "being friendly to Shandong" to "being hospitable to Shandong" and "friendly shandong", this process means taking the initiative to attack, and "being friendly to Shandong" should be maintained by mobilizing the resources of the whole society.

With the deepening of the integration of the tourism industry and the Internet, there are many opportunities for technological innovation in this process. Taking smart marketing as an example, through the collection, collation, pretreatment, visualization and other technical means of big data, we can accurately discover the new needs of consumers and discover market depressions and new business opportunities.

The second is to lead the development of global tourism with the concept of synergy. The first is to coordinate economic imbalances. China has a vast territory, different regions have different development endowments and stages, and the investment in tourism resources development and tourism infrastructure construction is also different. Developing global tourism can effectively alleviate the investment imbalance, make tourism investment fully linked with regional economy, form a more systematic tourism investment and financing system, and let tourism make full use of the spillover effect of regional economic development to achieve rapid development. At the same time, the national level also needs to support the global tourism development in underdeveloped areas in terms of planning, policies, talents and finance. The second is the imbalance of coordination power. The development of tourism involves multi-sector cooperation, but the tourism sector is often the weakest among all sectors. Although it has the strongest desire for development, it has no necessary right to speak. Developing global tourism is conducive to promoting departmental coordination and improving administrative organization through "tourism+",thus enhancing the right to speak and co-ordinate the tourism sector. The third is to coordinate the cultural imbalance. The soul of tourism is culture, and there is cultural connotation behind any form of tourism. The process of traveling is the process of understanding and experiencing different cultures. Developing global tourism can divert tourists from scenic spots to the whole world, so that tourists and residents have more opportunities to interact and feel more about local customs.

The third is to lead the global tourism development with the green concept. Global tourism emphasizes the whole industry. The implementation of green concept in global tourism development is not only reflected in the green development of tourism itself, but also in the green development of the whole industry of primary, secondary and tertiary industries related to tourism. It is insincere to emphasize the harmony between protection and development and only talk about the unsustainable green development of protection and the green development of development. At present, many people tend to give priority to development. Although we should pay attention to protection and development in words, it is difficult to resist the temptation of interests in action. The chain of tourism industry is very long, and the green development of global tourism cannot be just the green development of tourism, nor can it achieve a virtuous circle of green. To be sustainable, we need to implement the concept of green development in the whole industrial chain.

The fourth is to lead the development of global tourism with the concept of openness. The proposal of the "Belt and Road" strategy provides opportunities for global tourism development along the "Belt and Road". With the attraction of "Belt and Road" to capital, the breakthrough of "Belt and Road" to regional administrative barriers and the interconnection of "Belt and Road" to infrastructure, these areas can successfully realize the global development of tourism.

The fifth is to lead the global tourism development with the concept of * * * *. The first is the enjoyment of the right to tourism development. Many areas in China have good tourism resources, but due to the lack of tourism investment and tourism talents, they cannot take advantage of the excellent situation of tourism development. How to protect the right of tourism development in these areas? How to protect the tourism development rights of residents in these areas? Global tourism is an important way. The second is to enjoy the fruits of tourism development. Explore the development of social welfare tourism, pay attention to the tourism welfare of special groups such as the elderly, teenagers and the disabled, do a good job in the development of targeted tourism products and the construction of barrier-free facilities for tourism, and give preferential prices. Support qualified places to issue travel vouchers or give various forms of travel subsidies. The third is to promote community tourism participation and employment of local residents. Promote the reform of property rights system, solve the problem of tourism land and resource circulation in various ways, and improve local residents' benefit from tourism development.