Is live broadcast an effective marketing tool for online travel?

The combination of live broadcast and tourism is a new marketing method, and it is also a marketing method for the tourism industry to keep pace with the times. At present, the development of live broadcast is becoming more and more mature, and the fan economy has driven the development of a series of industries. Live broadcast+travel is a new marketing method for online travel.

Live tourism can directly present the situation of the tourism site by using the Internet platform, which can be displayed in depth, with a wider perspective and a more sense of substitution, introduce more situations in tourism to customers, and make more scientific and reasonable travel strategies. And use the fans and influence of online celebrities to improve the influence of tourism promotion.

Live broadcast+travel is difficult and the platform cost is relatively high. The live broadcast of network celebrities will encounter a series of problems such as fans, which will have a certain adverse impact on the live broadcast.

Live broadcast is an effective marketing method for online travel, but it is difficult to implement and needs to be continuously optimized and broken through in the later development.