What problems are likely to arise in the rural tourism planning process?

As rural tourism planning continues to mature, some rural planning has developed abnormally. Mingzhi Tourism Planning has summarized some common problems:

1. Blind investment and extensive investment Style management

At present, investment in rural tourism projects in my country is extremely blind. As soon as they discover that there are resources that can be utilized in a certain place, they follow the example of other places and make blind investments. During development and operation, they adopt extensive management in order to save expenses. When the attraction of local resources weakens, they shift their targets, forming a strategy of "buying one place and replacing it with another." short term investment”. Some rural tourist spots that have been built have not considered tourism functions and zoning. They have built roads and houses, repeated construction, low-level development, and serious environmental damage. Moreover, the tourism projects are single, lacking in connotation and characteristics, and they are still in a completely spontaneous state.

2. Be greedy for bigness and seek the ocean, and fish from all the lakes

Let’s talk about "greedy for bigness" first. Many rural tours are aimed at making money from the beginning. Therefore, rural tours that are originally more suitable for small-scale development are also operated on a large scale in a hurry for quick success. Originally, rural resources were limited, such as the local chickens and local eggs that people talked about so much. As the scale of rural tourism has become "larger", these things with the word "local" have become relatively less, and some illegal operations have The tourists pass the fake things off as genuine, and sometimes simply buy things from big shopping malls for tourists.

Let’s talk about “seeking foreignness”. In order to make money, some rural tourism operators cater to tourists in every possible way, and even demolish and build large-scale rural areas, making the countryside more and more urbanized.

3. The original flavor cannot be copied

Rural tourism must work hard to explore the characteristics of the countryside to truly maintain the original flavor of rural tourism. When you travel to the countryside, you travel to a kind of local culture and enjoy a kind of local fun. But nowadays, there are fewer and fewer "local" people. Rural tourism is nominally a tour of the countryside, but in reality it is a "tour of the city" consciously or unconsciously.