Traditional Culture Encyclopedia - Travel guide - Overview of tourism content;
Overview of tourism content;
This book is one of the main teaching materials of tourism management major in colleges and universities in the 2 1 century, the research result of the "Reform Plan of Teaching Content and Curriculum System of Higher Education Facing the 2 1 century" by the Ministry of Education, and also the teaching material of the Tenth Five-Year Plan.
The book is divided into eight chapters, which are: the historical evolution of tourism development, the basic understanding of tourism activities, the subject and object of tourism activities, tourism, tourism organizations, tourism markets and tourism influences.
This book can be used by students majoring in tourism management in colleges and universities, and can also be used as a reference book for middle and higher tourism vocational colleges.
This book is also specially equipped with CD-ROM teaching support resources (teaching courseware). See the last page of this book: Description of Teaching Support (Teaching Courseware).
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