How to punish illegal "day trips"?

The problem of illegal "day trips" has a long history. Some travel agencies use ultra-low quotations as bait to induce tourists to voluntarily increase projects and find excuses to cancel scenic spots. Some tour guides even use threats, intimidation and other means when asking tourists to spend, and finally achieve the purpose of compulsory consumption through various means. Over the years, illegal "day trips" have formed a complete interest chain, such as spreading false information, attracting customers at low prices, changing itineraries, compulsory shopping, taking kickbacks, etc., which not only infringes on the rights and interests of tourists, but also destroys the overall image of tourist cities.

To this end, law enforcement departments should concentrate their efforts on joint law enforcement, severely punish all kinds of illegal acts, such as destroying the tourism environment, disrupting market order, refusing to perform contracts, changing itineraries without authorization, designating shopping places, cheating and forcing consumption, and revoke and suspend business according to law to rectify a number of illegal operators, and expose them to the public, thus playing a role in protecting consumers and deterring offenders.

At the same time, it is necessary to improve the system construction, establish and improve the comprehensive coordination mechanism of tourism, the joint law enforcement and supervision mechanism of the market, the unified complaint acceptance mechanism and the comprehensive management mechanism of tourism safety. In order to realize the normalization of market supervision, it is necessary to strengthen the punishment afterwards and the supervision system beforehand to safeguard the rights and interests of tourism consumers.