What is JD.com’s “baitiao strategy”?

JD.com has begun to occupy the financial world, and JD.com’s Baitiao is exciting. JD.com proposed “three major strategies for consumer finance”: going out of JD.com, mobile strategy, and more users. Now that more than half a year has passed, JD Finance has reviewed the three major strategies. JD Finance’s scenarios have been extended to 8 categories. In addition to JD Baitiao, campus Baitiao, tourism Baitiao, rental Baitiao, down payment Baitiao and other Baitiao products, it has also expanded to rural areas. Finance, JD Gold Mining, JD Steel_. To put it simply, it is to expand the consumer finance business beyond the mall platform to areas such as universities, rural areas, tourism, corporate procurement, renting, and selling houses, and try to cover as many users as possible.

Campus Baitiao will become an important part of JD.com’s entrepreneurial ecosystem. Future development plans include providing student loans to college students and providing them with better learning conditions; assisting campus entrepreneurship, campus recruitment, etc.

In the field of travel I-Tiaos, the installment model is not uncommon. Many travel agencies provide installment payments with credit cards. In JD Finance, all travel applications are applied online, and the approval rate of travel I-Tiaos for users is More than 95% of the time, users only need to pay one-tenth of the product price to travel, and the fees will be repaid in installments over the next 10 months. Travel Baitiao is defined as "a trip that young people take as they wish." 30% of its users are young people under 25 years old, and 45% are between 26 and 30 years old.

The rent note was officially launched in April this year. "Rent installment" is the concept of monthly living and monthly payment. JD Finance helps young users advance the entire year's rent to the rental agency. Users only need to pay the monthly rent. . "60% of users who rent houses in big cities are born in the 1990s. Now, more than 80% of the institutions we cooperate with, such as Lianjiazuru, choose the monthly payment model," Xu Ling said.

Down payment note, in June this year, cooperated with Sino-Ocean Real Estate. "When buying a house, it is difficult to deal with bank loans. The maximum bank loan is 70%, and the remaining 30% is the down payment. The down payment is paid in installments. Users purchase all real estate projects in Sino-Ocean through the down payment and IOUs, and JD Finance provides interest discounts within 6 months. Services. Jingdong Jincai replicates the experience accumulated by Baitiao in the user group, and provides two different services for corporate consumption. First, it is aimed at particularly large enterprises, such as central enterprises, which do not need a loan tool. It is an accounting service within the scope of the company's settlement, because purchases may occur every day, but settlement may only occur once a month. Jingdong Gold Mining reduces the operating costs of corporate financial settlement operations. Second, some small and medium-sized enterprises and entrepreneurs. Enterprise. “I just received one or two million from angels, hired ten engineers, and each one needs an iMac, and all the financing was taken away. This is the reality. So whether these companies can provide enterprise-level services, we provide JD Gold Mining products to help these small and medium-sized enterprises develop. They can also make IOUs and provide installment services in the early stages of starting a business. "Xu Ling introduced. Rural finance serves the rural logistics and distribution system and has established distribution points in 1,900 districts and counties.