What should be promoted by taking the road of revitalizing rural culture with China characteristics?

Strengthen the construction of public cultural service system and pay attention to cultivating rural cultural talents.

1. Strengthen the construction of public cultural service system: invest in improving the conditions of grassroots cultural facilities, build rural libraries and cultural activity centers, and provide convenient cultural services. Encourage outstanding literary and artistic works to enter the countryside, organize cultural exchanges, exhibitions and performances, and improve the quality of rural cultural life.

2. Pay attention to the cultivation of rural cultural talents: strengthen literary training and counseling to improve farmers' cultural quality and artistic level. Encourage farmers to express and show themselves, stimulate creativity and enthusiasm, and cultivate more rural cultural talents.