What is the basis for determining the tourism target market?

market segmentation. "Travel" is a process of traveling and going out, that is, traveling from place A to place B in space in order to achieve a certain goal; "Tour" means going out for sightseeing, sightseeing and entertainment, that is, traveling for these purposes. Market segmentation is the basis of determining the tourism target market. Market segmentation is a process in which enterprises divide the whole market into different consumer groups according to different consumer needs.