New Greenway Tourism Products What is a new greenway tourism product?

1 cycle

It takes about 3-4 hours to ride the whole East Lake Greenway. Bicycles that can be rented in the greenway mainly include Wuhan public bicycles, bicycles in the bicycle enjoyment area and bicycles in the East Lake Scenic Area. Electric bicycle

2 battery car As we all know, the East Lake Greenway is very long, and many people can ride all the way. At this time they can choose to take a battery car. Sightseeing battery cars can be rented in the scenic area, and there are five battery car stations in Liyuan Square, Moshan North Gate, Moshan South Gate, Sunset Red and Dayan Scenic Area and Fengduo Mountain. The battery car is divided into three lines: Huzhong Road, Hushan Road and Country Road, and there are seven stations in total. Tourists can choose commercial chartered bus or station bus. Each battery car can carry 13 people. Business hours are from 9: 00 am to 5: 30 pm, and the departure interval is 10 minute. Business chartered cars are chartered to 500 yuan every hour, and the bus stops charge for each trip. You can walk or take a sightseeing cruise.

3 walk. Many people will choose to take a walk in the East Lake Greenway. Not only is the air good, but there are also many beautiful scenery along the way. It is a very happy thing to make an appointment with family or friends to walk and chat together. Besides walking, there are sightseeing cruise ships here. If you are tired of walking, you can also choose to take a boat. There is a 15 cruise terminal along the East Lake, including Ling Bo Gate, which is the favorite of young artists.

20 10 to 20 10, relying on the distribution of grassland resources in Ergun city, taking the existing tourist attractions as the basic framework and ecological protection as the basis, moderately developing; Guided by intensive development, carry out resource integration; Based on ecology, Mongolian origin, Russian customs and cross-border, we will implement urban-rural integration development. Taking traffic trunk lines S30 1 and S20 1 as corridors, grassland tourism resources, infrastructure and traffic facilities are connected in series, further optimizing the basic pattern of urban and rural development, forming a core distribution, connecting three belts in series and linking five places, and creating an overall development layout of grassland tourism combining "points, lines and areas"; Develop industrial belts and characteristic areas.

(1) Spatial layout: Take Labudulin as the distribution center of grassland tourism, take transportation as the link, focus on township administrative areas, and promote the construction of grassland tourism demonstration zones in different regions, driven by radiation from south to north, forming a core, three belts and five bases to vigorously promote the development of grassland tourism in Ergon.

Nuclear: Rabadalin as the core;

The third belt: grassland leisure and entertainment experience belt; Grassland border experience zone; Grassland folk culture experience area;

Five bases: Heishantou Port Base, Mengwushisumu Mengyuan Cultural Base, Haer Ice and Snow Experience Base, Enhe Russian Cultural Experience Base and Sanhe Hui Cultural Experience Base.

1. One core: with Rabadelin as the core.

The spatial scope takes Bradalin as the distribution center of grassland tourism development in Ergun City.

Develop and locate the Pearl of Northern Xinjiang, a livable city, an international exchange window, a comprehensive distribution center for grassland tourism and an ecological holiday base.

The development concept relies on Shangkuli Farm and Labdarin Street to form an agricultural and animal husbandry industrial base in Ergun City and create ecological holiday products; Improve urban functions, upgrade existing tourist accommodation facilities and enrich urban tourism products; Add the cultural elements of grassland tourism to enhance various functions; Improve the competitiveness of cities and expand cultural tourism exchanges with Russia and Mongolia.

Functional orientation: tourism distribution, tourism service, transportation hub, city holiday, intelligent tourism technical service, outdoor sports.

2. Three areas: grassland leisure and entertainment experience area, grassland border customs experience area and grassland folk culture experience area.

(1) Grassland Leisure Experience Zone

The space ranges from Shangkuli Street and Labulin Street to Heishantou Town.

Developing and positioning pastoral entertainment; Experience leisure.

The development concept relies on the development foundation of Sahuan Ranch, Hasal Holy Land, Luyuan Original Ecological Resort, Sulide Tribe, Daerhan Tribe and Baijile Mongolian Tr.

(2) Grassland Border Customs Experience Zone

Space: Heishantou Port goes along the border road to Mengwushi Garrison.

Develop and locate border customs, scenic greenways and cultural rivers.

The development concept links Wulan Mountain Scenic Area with five, seven, eight and nine certificates. Construction of go on road trip, self-help tour, bicycle and other new tourist routes. Improve the efficiency of tourism activities. Innovate caravan camps, tent camps and youth hostels, conform to the new trends of leisure, health, vacation, sports and research, create complete hotel products, and improve the reception level of tourists. Constantly strengthen the construction of leisure facilities such as tourist greenways, bicycle lanes and hiking trails, enrich the sightseeing and entertainment facilities along the main traffic lines, and realize the flexible distribution and circulation between tourists and tourism sectors. Realize the perfect integration of grassland landscape, boundary river landscape, Mongolian and Russian culture and other tourism resources.

Functional orientation: tourist greenway, international corridor and cultural passage.

(3) Grassland folk culture experience area

Spatial scope: Weisumu, Mengush, Jingen to Bradalin, Russian Ethnic Township, Sanhe Hui Township.

Develop and locate cultural experience; Experience sightseeing.

The development concept relies on the city Weisum to develop the dream circle culture; Relying on ethnic townships to develop Russian pop culture: relying on Sanhe Hui Township to develop characteristic agriculture and animal husbandry, dig deep into grassland characteristic culture, expand grassland cultural experience projects, enrich original ecological tourism products, create characteristic cultural blocks, form characteristic cultural festivals, stimulate characteristic catering and accommodation, graft cultural and creative industries, extend cultural industry chain, and create a concentrated experience area of grassland folk culture.

Functional orientation, characteristic folk experience and cultural extension.

3. Five bases: Heishantou Port Base, Mengwushumu Mengyuan Cultural Base, Haer Ice and Snow Experience Base, Enhe Russian Cultural Experience Base and Sanhe Hui Cultural Experience Base.

(1) Heishantou Port Base

The port base with Heishantou Town as the core will be built into an ideal channel for cargo distribution at Manzhouli Port, an exhibition area for international cooperation projects between China, Russia and Mongolia, and an international trade and logistics industrial zone. It will undertake the functions of e-commerce, modern logistics, cultural creativity, commercial finance, international cooperation, tourism and vacation.

(2) Shiweisumu Mongolian cultural base in Mongolia.

With Mongolian culture as the brand, and mainly relying on the cultural tourism scenic spot of Wumengshiwei, the source of Mongolia, the golden pasture, nomadic tribes and the service area of East and West Deyin Gumen were upgraded to reproduce the extraordinary growth history of Genghis Khan, and the base was turned into a grassland cultural experience base integrating cultural tourism, folk experience, mountain tourism, border sightseeing, leisure vacation and Mongolian pilgrimage.

(3) Haer Ice and Snow Experience Base

Relying on Halle Scenic Area, we will carry out Sino-Russian friendly events, such as Ergun River Marathon, international skiing competition and cycling competition, with outdoor leisure sports as the carrier. Promote international cooperation projects between China, Russia and Mongolia, promote the friendly development of China, Russia and Mongolia, highlight the winter ice and snow holiday brand, and build a northern ice and snow experience base in the southern tourism market.

(4) Enkh Russian Cultural Base

En is the only Russian town in China. It is necessary to fully tap the elements and characteristics of Russian national culture and build a folk culture base with Russian customs, including cultural experience, dining experience, special shopping, folk experience and ecological products.

(5) Sanhe Hui cultural experience base

Make full use of the breeding bases of Sanhe cattle and Sanhe hippo, and adopt the development model of tourism animal husbandry, tourism agriculture and tourism horse industry to build it into a comprehensive production integrating tourism, leisure experience, product processing, training and exhibition.

2. What are the new products of greenway tourism?

Green and low-carbon travel modes include cycling, public transportation, subway, walking or cycling. As long as it is positive, it is called low-carbon travel.

Low-carbon travel is a kind of low-carbon travel mode, that is, actively adopting transportation modes that can reduce carbon dioxide emissions during travel. Including the relevant environmental protection and low-carbon policies and low-carbon travel routes issued by the government and travel agencies, carrying environmentally friendly luggage, staying in environmentally friendly hotels, and choosing low-carbon emission vehicles. Low-carbon travel mode has the least impact on the environment, which not only saves energy, improves energy efficiency and reduces pollution, but also benefits health and gives consideration to efficiency.

3. Green tourism projects

Tianfu Tengfei Town is located in Sanhe Street, north of Chengdu. This is a real holiday resort with wooden houses and gardens. The Margo Manor in Boiling Town is the advantage and value of Qi Fei. Hot pot on the tree, hot pot on the boat, song and dance performances, etc. Internet celebrities addicted to Tik Tok.

Boiling Town is also one of the nine Tianfu Greenways in western Sichuan and Pan Lin tourist routes launched by Chengdu Tourism Bureau for the general public and tourists. Play the slow panda tour. This route not only has Tianfu Boiling Town which integrates food and entertainment, but also connects Gui Hu, Panda Avenue Greenway, Giant Panda Breeding Research Base and Fangjiahe Greenway in series.

The famous new capital, Gui Hu, was founded in Sui and Tang Dynasties, formerly known as Nanting. The wall in the park was built in Yang Di in the eighteenth year. Around the Mid-Autumn Festival every year, osmanthus flowers are fragrant here, and tourists come to the lake to enjoy the moon in an endless stream.

4. Recommend new greenway tourism products

The most beautiful greenway in the world:

One: Bangor Waterfront Trail in Singapore

Two: Emerald Necklace-Boston Park Greenway System

Three: Singapore Park Link Road System

Four. Loire River Bicycle Greenway

Five: Miami River Greenway

Construction of intransitive verbs in Japanese urban greenway network

Seven: Yangmeikeng Valley Valley Greenway.

Eight: Greenway of Ames Che Park in Ruhr.

Nine: Greenway in Xiangtan District, Kitakyushu City

X: Greenways on the east coast of the United States.

5. What is a tourist greenway?

Greenways are open all day. It is located in the East Lake Scenic Area. It is the first 5A-class landscape avenue in China City, with a total length of 102km and a width of 6m. It connects Moshan, Tingtao Pavilion, Luoyan Island, Yuguang Village and Yujia Lake in East Lake. It consists of four theme scenic spots: Huzhong Road, Hushan Road and Moshan Road. Bicycles can be enjoyed, and public bicycles and battery cars can be rented on the greenway. Riding a bike or walking in the greenway is very pleasant, especially when the sun sets, the lake reflects and tourists travel in Sichuan.

6. Greenway Scenic Area

Eco-tourism: tourism with unique ecological environment as the main landscape. Guided by the concept of sustainable development, based on the premise of protecting the ecological environment, based on the principle of harmonious development between man and nature, relying on a good natural ecological environment and a unique humanistic ecosystem, ecological experience, ecological education and ecological cognition are carried out in an eco-friendly way, so as to obtain psychological and physical pleasure.

The problems existing in traditional tourism make people think further. Do you want to persist or give up? Once eco-tourism was put forward, it was immediately responded by the whole world.

Eco-tourism was first put forward by Xie Belosla Scari, a special consultant of IUCN, in 1983. In the past ten years, the development of ecotourism is undoubtedly successful, with an average annual growth rate of 20%, which is the fastest growing part of tourism products.

Jinyun is the best eco-tourism county in China.

Eco-tourism [1] was first proposed by Sebal Sebaros-Lasccoup Ryan, special consultant of IUCN, in 1983. From 65438 to 0990, the International Ecotourism Society defined it as a kind of tourism behavior to protect the environment and improve the welfare of local residents in a certain natural area. [2]

Eco-tourism refers to responsible tourism behavior in a natural area. In order to enjoy and appreciate the historical and existing natural and cultural landscapes, this behavior should be carried out without disturbing the natural areas, protecting the ecological environment, reducing the negative impact of tourism and providing beneficial social and economic activities for the local population. [3]

At that time, two main points were given about ecotourism. First of all, the object of eco-tourism is natural landscape; Secondly, the goal of ecotourism should not be destroyed. Under the background of global environmental crisis, [1] with people's awakening, American environmental awareness, green movement and green consumption swept the world. As a kind of green tourism consumption, eco-tourism has aroused great repercussions around the world once it was put forward. The concept of eco-tourism has spread rapidly around the world, and its connotation is constantly enriched. In view of the deteriorating living environment, [1] from one of the key points of eco-tourism, the tourism industry defines eco-tourism as returning to nature. In view of various environmental problems in the development of tourism, the tourism industry defines ecotourism as protective tourism and sustainable development tourism. From the second point of eco-tourism. At the same time, all countries in the world carry out ecotourism according to their own national conditions, forming their own unique ecotourism. [4]

Western developed countries with good eco-tourism development include the United States, Canada, Australia and other countries. The eco-tourism objects in these countries have changed from human landscape and urban scenery to natural scenery, that is, Bellow Lascari designated by Xie, maintaining a relatively primitive nature. These natural scenery are positioned as national parks with excellent natural ecosystems in China, and as excellent ecosystems with virgin forests abroad, making many developing countries become eco-tourism destinations, among which Caribbean and African safari parks become eco-tourism.

According to the statistics of the World Wildlife Fund (WWF) and the United States, the tourism income of developing countries in 1988 was $550 billion, of which eco-tourism was1200 million. In Costa Rica, almost half of the international tourists received every year are eco-tourists visiting the tropical rain forest. According to the statistics of the World Tourism Organization, the number of international tourists to Africa in 1994 was 18577300, among which eco-tourists accounted for a considerable proportion. In western developed countries, it has become a fashion to travel to nature on weekends and holidays.

Western countries attach great importance to the protection of tourism objects in eco-tourism activities. When developing eco-tourism, we should avoid large-scale construction and other practices that destroy the natural landscape. Travel traffic is mainly on foot, with few tourist reception facilities, hiding in trees, and accommodation is mostly tent camping, so as to minimize the impact of tourism on tourists. In the management of eco-tourism, the slogan of environmental protection is very loud, such as leaving only footprints and taking photos, setting up some sign systems and popular tourism activities in eco-tourism destinations to explain the mysteries of nature and protect the nature closely related to human beings, thus enhancing tourists' environmental awareness in pleasure and making eco-tourism areas improve people's environmental awareness.

In the past, western tourists liked to go to tropical beaches for leisure and vacation. The unique warm sun (sun), blue sea (sea) and comfortable beaches on the tropical seashore make tourists living in western developed countries with serious pollution and fierce competition feel calm physically and mentally. As the most attractive tourist destination. Three s has become a place that westerners yearn for. With the development of eco-tourism, tourists' awareness of environmental protection has been enhanced, and the tourist hotspot of western tourists has changed from "three S" to "three N", that is, for the great nature, it is necessary to remember that nostalgia makes human beings live in harmony with nature for a period of time, so that they can enter nirvana when they blend into nature.

Pay more attention to the protection of natural landscape and sustainable tourism.

7. Green tourism projects

Houguan Lake Greenway is located beside Houguan Lake in caidian district, Wuhan. Total length 1 10 km, with a total area of about 530 hectares []. There are bike paths and paths for riding.

Houguanhu Greenway has three themes: the combination of mountains and rivers, the contrast of villages, the interdependence between forests and cities, and bosom friend culture: dynamic pastoral scenery, elegant bosom friend stories, and quiet lotus water town; It has formed five systems: isolation system, greening system, slow-moving system, marking system and service system, which have four functions: lake restoration, ecological protection, recreation and tourism economy. It is planned to build 23 first-class stations, 48 second-class stations, bicycle lanes130km, pedestrian walkways160km and yacht marina10km. The project started in 20 1 1 year, was fully implemented in 20 12 year, and was completed in 20 13 year, with a total investment of 65,438 billion yuan.

Developing new tourism products will go through a long process. We can divide the whole process from creativity to successful trial production and listing into seven steps:

(1) Create ideas

Tourism enterprises can focus on their own long-term development strategy and market positioning to determine the focus of new product development and determine the creativity and conception of new tourism products. The creativity and conception of new tourism products come from the following aspects.

1. Tourists

Tourist demand is the original driving force for developing new tourism products. Enterprises can collect tourists, put forward creative suggestions for new tourism products by investigating tourists, and then sort and screen them to capture valuable ideas.

2. Tourism professionals

Professionals in the tourism industry, including salesmen and tour guides of tourism products, are in the front line of tourism, have close contact with tourists and competitors, know the needs of tourists best, and can put forward the creativity of new tourism products best.

3. Tourism research and planning institutions

They are in the front line of new product development, know tourism products like the palm of their hand, have a certain theoretical basis and professional quality, and are forward-looking for the development of tourism. Enterprises should attach importance to their creativity.

4. Competitors

Enterprises can improve and strengthen their products by analyzing the successes and shortcomings of other competitive enterprises, which is a good idea for new product development.

5. Senior managers of tourism enterprises

The top management of tourism enterprises is also an important source of new tourism product development.

Creative screening

After collecting some ideas of new tourism products, we should evaluate the new products and choose our own strategic development goals and resources according to the situation of the enterprise.

(c) Developing and testing the concept of tourism products

Transform the screened ideas into specific tourism product concepts. If creativity provides a product development idea, then the product concept is the embodiment of this idea. What tourists buy is not

(4) Business analysis

After drawing up the concept and marketing strategy of new tourism products, enterprises need to make a business analysis of this project. Business analysis can be said to be an economic feasibility analysis, which can be carried out from the following aspects:

1. Investment analysis. Calculate the total investment required for new products, plan the source of funds, whether it is exclusive investment or joint venture development, or introduce new strategic investors, and the way and period of investment recovery.

2. To predict the sales volume, it is necessary to determine the tourist destination of the new product, the most optimistic sales volume and the most pessimistic sales volume of each tourist destination, and at the same time, it is necessary to predict each stage of the life cycle of the new product, especially the time required for the lead-in period. For a tourism enterprise engaged in many years, the sales historical data of similar tourism products can be used as a reference.

3. Analyze the output, cost and profit of new products. On the basis of forecasting the sales volume of tourism products in each period, the cost and price of new products are further calculated, and the breakeven point of new products and the approximate time to reach the breakeven point are calculated accordingly, and the breakeven situation in each stage is predicted.

(5) product development

The product development stage is the implementation stage of the tourism new product development plan, and a large amount of capital investment starts from the substantive development stage. Including facilities construction, infrastructure construction, staff recruitment and training for specific projects of tourism products, and

When the development of new tourism products has begun to take shape and has a certain reception capacity, we can use the existing service items to form a certain tourism product portfolio and select some typical target tourist markets for trial sale. In order to reduce the negative impact of imperfections, we can invite some experts and people in the industry to try them out in advance, collect their personal feelings from the use, sort out their opinions and suggestions, make appropriate improvements to new tourism products, and then try the products on a small scale for ordinary tourists to improve.

(7) Official listing

Through the trial sale of new tourism products, enterprises can gain the pilot experience of new products listing, thus helping them make listing decisions. Before the official launch of new products, enterprises need to make decisions on the time and place of new tourism products, expected customers and target tourists, and the strategy of introducing them into the market.

1. Market decision time. For tourism products with strong seasonality, it is best to choose off-season to peak season, so that the sales of new products will show an upward trend. However, we should also avoid listing in the tourist season, because it is not perfect after all. If a large number of tourists flood in, enterprises will be overwhelmed by inexperience, so it is best to have a process of adaptation and improvement from less to more.

2. Decide the listing place. Enterprises need to determine the source of new tourism products. Is it fully developed in all potential tourism markets? Or gradually spread from point to surface? Different regions have different economic income levels and different consumption characteristics, and their acceptance of new products will also show great differences. Therefore, we should objectively evaluate the attractiveness of different markets. Evaluation indicators include: market potential, local reputation of enterprises, distribution cost of products, impact on other markets and fierce market competition. According to relevant data, enterprises can choose major markets and make regional expansion plans for new products. Of course, it is best to choose those political, economic and cultural centers to launch new products, which will also have a greater radiation impact on the surrounding markets.

3. Decision-making of listed target tourists. In the market development of new products, enterprises should focus on the most potential tourists in sales and promotion. The best potential tourist group should have the following characteristics: willing to use new products first; Have a positive attitude and appreciation for new products; Willing to spread information; Have a greater impact on surrounding consumers; Buy in large quantities. In such a target market, it is easy for enterprises to obtain high sales quickly, which is conducive to mobilizing the enthusiasm of sales staff and quickly infiltrating the whole market of enterprises.

Because the life cycle of tourism products exists objectively, in order to maintain the sustainable development of tourism enterprises, there should be mature generation of tourism products, growing generation of products and developing generation of products. Only in this way can we maintain the sustainable development of tourism enterprises. Therefore, enterprises should take precautions, analyze the external environment in time, predict the life cycle of tourism products, and develop tourism products in a forward-looking and timely manner.

8. Introduction of new greenway tourism products

What projects will beautiful countryside invest in? I think it is necessary to capture the hearts of current tourists. Different people have different preferences. The key is what your positioning theme is, and you can't go astray.

Now people's lives are getting better and better, and traveling has become people's greatest hobby. I think it is a good farmhouse, but it depends on how you do it. My analysis is as follows:

Generally, the older the old people in the city, the more nostalgic they are, because many of them are in the countryside. Now the countryside has become a blue brick house, and there is no previous feeling. Therefore, we should seize this feature and create real farmhouse music and real farm dishes, such as corn tortillas, sorghum steamed bread, wild vegetable cakes and so on! There should also be stone mills, stone mills and some farm tools in the countryside. I think it's good for the old man to come and see!

If it is aimed at young people, the farmhouse should be higher, with distinctive food, clean rest and exciting projects. Amusement parks and hot springs are also young people's hobbies, and the countryside itself is beautiful. If there is such a good farmhouse, it should be very cost-effective!