Zhangye Colorful Danxia Scenic Spot won the Provincial Cultural Tourism Development Award

Zhangye Colorful Danxia Scenic Spot won the Provincial Cultural Tourism Development Award

The Provincial Public Aviation Tourism Group Zhangye Colorful Danxia Scenic Spot strives to implement the construction of supporting infrastructure in the scenic spot and the full factor industry chain of tourism Create, comprehensive management of scenic spots and improve service quality, successfully create a world geological park and a national 5A tourist attraction, build "Alan Lagoda" immersive dreamy valley light and shadow interpretation, and carefully cultivate "China Rainbow Mountain" and "the best low-altitude tourism in the country" Destination" cultural tourism brand image. Carefully prepared and held China Zhangye Colorful Danxia Hot Air Balloon Festival, Hot Air Balloon Festival Theme Photography Competition and other cultural and tourism integrated festival activities, and its popularity and reputation continued to rise.

At the same time, the scenic spot actively plays a leading demonstration role and adopts methods such as scenic spot promotion, "company + farmers", comprehensive development, and whole village promotion to help develop ecological agricultural tourism, folk customs experience, and green industrial estates. The active implementation of rural tourism revitalization projects has not only broadened the channels for farmers and herdsmen to increase their income, but also enhanced the cultural connotation of tourism products.

In the next step, the scenic spot will focus on the creation of world-class tourist attractions, the construction of national-level study practice and labor education bases, and the digital upgrading of destinations. It will focus on the development needs of the tourism market and comply with the trend of upgrading the consumption structure. , improve the construction of a new pattern of tourism development, transform the tourism resource advantages of scenic spots into industrial advantages and economic strength, and continuously enhance industrial competitiveness and comprehensive income.