What are the concepts of tourism planning target system and supporting system respectively?

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"General Principles of Tourism Planning" points out: "Tourism development planning is an objective system based on the history, present situation and changes of tourism market elements, and it is an arrangement for tourism development elements to realize the objective system under specific development conditions. The planning of tourist areas refers to the overall and specific arrangements for various tourist elements in order to protect, develop, utilize and manage tourist areas and make them play a variety of functions and roles. " Generally speaking, the existing tourism planning is the element layout and supporting arrangements around the industrial development goals.

From the perspective of tourism planning in many areas, it is generally planned from the aspects of travel, tourism, diet, residence, entertainment and shopping, and tends to invest in transportation, hotels and tourist souvenirs. The author thinks that in the transition period from planned economy to market economy, this kind of planning with traces of planned economy has played a positive role in promoting the standardization of tourism, but this kind of planning ignores a market criterion: the market is the place where products are traded. There can be no market without products (commodities). We have set a beautiful goal, but we lack the methods and steps to achieve it, so it is difficult to achieve it. Through planning, resources cannot be turned into products; Even if the construction plan is compiled and completed, it can only be regarded as a semi-finished product; It has not yet become a complete product. Without products, it means that the layout and matching of elements lack the guarantee and realization mechanism of the main body. This is also the reason why many travel agencies have to shelve their plans.

To develop tourism industry, we must first vigorously develop and enrich tourism products. Several products form an organic chain and several chains form a tourism industry in a certain region. Tourism is composed of service products provided by tourism enterprises and institutions on the basis of public facilities such as transportation, accommodation and communication. Therefore, the author believes that the planning of tourism industry must break the current pattern of only studying the deployment planning from cross-elements, and more importantly, it is necessary to study tourism products and how enterprises and institutions integrate and create natural resources, cultural resources, markets, transportation, science and technology, etc., to form marketable tourism products, thus forming a sustainable industrial chain. In short, the author advocates the establishment of a planning method with tourism products as the core.

As far as tourism development in a region is concerned, the goal and strategy of tourism development are determined by tourism resources and market, and the combination of resources and market is the positioning and shaping of products, especially the adjustment and transformation of products. For example, without Boao Forum, it is impossible for us to correctly plan Qionghai's tourism strategy; Without CTV base, how to plan Wuxi tourism? How can Jingdezhen become a tourist destination without transforming porcelain art into a product of porcelain art tourism? The most important thing in planning is not only the conditions and development strategies of public facilities, but also the product integration and realization mechanism that operators must clearly grasp.

Urban tourism support system is a prerequisite for tourists to successfully complete urban tourism activities, a variety of material carriers for cities to provide tourism services, and a general term for transportation, accommodation, catering, sightseeing, shopping and entertainment facilities. The planning and construction of tourism support systems in many cities in China are only aimed at providing tourism services, and rarely consider the prominent local tourism characteristics, which does not reflect the city's tourism image.