My heart is home —— Observation on the development of homestay industry in Gansu Province

Original title: My home of peace of mind.

—— Observation on the development of homestay industry in Gansu Province

"Sitting under an apricot tree in Li Guang, Mingsha Mountain and Crescent Spring in the distance are poetic and mysterious in the moonlight. Have a few drinks with friends, peach blossom wine. Have you ever thought that there can be such a quiet place in the depths of the northwest! "

Not long ago, the Dunhuang B&B photo sent by Jiangxi tourist Kong Jinxia exploded the circle of friends.

This homestay, which has been highly praised, is the Baopuzi Manor in Dunhuang.

B&B —— The Counter-attack Road of Rural Tourism

Once upon a time, drinking tea, playing cards and eating wild vegetables were standard items in villages next to every scenic spot in Gansu. "Fried chicken, yellow river carp and hand-grabbed mutton are the same everywhere." Tourists' "spit" reveals that the rural tourism construction in our province is seriously homogeneous and lacks development and innovation.

"Gansu's cultural tourism resources are unique and have a huge consumer market, which has unique advantages and great potential in developing rural residents' accommodation. However, over the years, the development, operation and sales of rural houses in Gansu have been lagging behind. " Dorson, dean of the Tourism College of Northwest Normal University, said.

To break through, there must be innovation. Through innovation, the Yellow River Yi Dong Yao Yang Kang Su Min combined the ancient Yellow River culture with modern science and technology, making more and more rural areas in Gansu take off their old coats and put on fashionable new clothes.

The Yellow River Post Cave is located in Langjie Village, Xiaokangying Township, Yuzhong County, 38 kilometers away from Lanzhou City. On the basis of the characteristics of traditional caves, it incorporates the local cultural elements of the Yellow River, and with the blessing of modern aesthetic design concepts, it creates a leisure place that is both poetic and far away. The B&B project plans to build 108 caves. At present, the operating 10 cave and a two-story residential building have been built. During the May Day holiday, 28 beds in the 10 cave were robbed, and every weekend, the cave was packed.

Entering Yang Kang B&B in Yidong of the Yellow River, the quaint and elegant built-in furnishings, the decoration full of cultural creativity and the neat and beautiful accommodation environment have created a comfortable and comfortable place for the tenants. Modern aesthetics has both face value and traditional culture, which instantly catches passengers' sight.

The Yellow River Yi Dongyao, Yang Kang and Su Min have also been endowed with the power of science and technology. Wang Qiang, director of Gansu Industrial and Civil Architecture Design Institute, the project owner and operator, introduced that the residential building in Yang Kang, Yidong, Yellow River has obtained the quality label of green gathering, energy life-healthy and ultra-low energy consumption building. "The so-called green energy-gathering residence is to use the assembled and low-energy building technology to solve the chronic problem of winter heating in rural areas in the north, fill the room with negative oxygen ions, and let residents experience a comfortable space, fresh air, quiet environment and good lighting."

"We have also launched special activities full of local flavor, such as picking experience, five-tone health preservation, agricultural research, etc., so that tourists can get all-round quality services of food, housing and entertainment." Wang Qiang said.

B&B-Stimulate the vitality of rural revitalization

Zaoshe No.1 B&B is located in Dachuan Village, Taiji Town, Yongjing County, about an hour's drive from Lanzhou City. The Yellow River flows through Dachuan Village, Taiji Town, with jujube trees and homestays dotted on both sides.

Compared with today's fiery heat, Taiji Town was different two years ago. Although it is located in the Three Gorges Scenic Area of the Yellow River, the local tourism economy has not brought much benefits. B&B has remained at the low-end farm level for many years. At the same time, as a water source protection site, Taiji Town is not allowed to have polluting industries, and farmers' annual expenses can only be maintained by farming and farmhouse operation for half a year.

"In recent years, the demand for tourists has been increasing, and the previous business model has become outdated. It is necessary to reform and innovate and seek new profit points. " Aware of this, Yan Xu began to contact in many ways. With the strong support of the village Committee and the county cultural tourism bureau, Zaoyuan No.1 was born.

Zaoyuan No.1 is located in No.7 residential area of Dachuan Village. The village provides land for construction, the county subsidizes 200,000 yuan, and Yan Xu raises 500,000 yuan for construction. The original house and yard have been completely transformed. The interior decoration adopts the style of bamboo reed homestay, and the furnishings are all made of high-grade elm furniture. The original jujube trees were preserved in the courtyard, and the garden road was built, paved with stones, and the fence was replaced by a wooden landscape fence.

Yan Xu believes that the newly-built farmhouse is integrated with the local natural and human environment, and through the use of old things and space design, it meets the leisure and holiday needs of middle and high-end people.

Zaoyuan No.1, which opened in September 2020, opened a new industry for Yongjing County-homestay, and many villagers followed suit. With the rise of anti-urbanization lifestyle among middle and high-end consumers, more and more people choose leisure homestays around the city for their holidays. Driven by B&B, the rent of farmhouse in Dachuan Village has doubled, and the small room in 60 yuan has disappeared in the past 40 years. In addition to rental income, some local villagers also work as waiters in homestays. In addition, the vegetables and fruits planted by the villagers are supplied to the B&B every year at a price slightly higher than the market.

"The local government has always played an active role in the development of the entire homestay industry." Yan Xu said. Yongjing county government has identified boutique homestays as one of the development directions of rural leisure tourism, and has given relatively loose policies and financial subsidies to the renovation of old houses. At the same time, Yongjing County takes advantage of the high-quality development of the Yellow River Basin, with high planning and strict requirements, and through attracting investment, the original farmhouses, roads, mountains, water bodies, fish ponds, farmland and landscapes in Zaoyuan and Zaoyuan New Village are upgraded and transformed as a whole, making them the most beautiful villages.

The effective combination of investors, villagers, local governments and many other factors makes B&B Yongjing County an excellent model of rural innovation and development.

Create a unique boutique hotel

In order to speed up the development of homestays in our province, the Provincial Department of Culture and Tourism has made a lot of efforts. In March this year, the Provincial Department of Culture and Tourism and China Economic Information Agency jointly released the Report on the Development Index of Rural Tourism in Gansu, China (2020), which comprehensively analyzed the consumption situation of rural tourism market in Gansu in 2020, gave reasonable suggestions, and pointed out the direction for the development of rural tourism in various places.

In April, the Provincial Department of Culture and Tourism and Ctrip Group held a forum in Lanzhou. The two sides conducted in-depth exchanges on how to jointly develop rural tourism in Gansu under the strategy of rural revitalization, and reached a series of understandings on innovative development and win-win cooperation.

Chen Weizhong, director of the Provincial Department of Culture and Tourism, said that it is necessary to study the rural revitalization strategy in depth. Aim at national policies, make good use of project funds, identify the growth point of rural tourism, give play to the role of the government in the rural industrial chain, fulfill corporate responsibilities, and drive farmers to become rich. At the same time, handle the relationship between "nesting" and "attracting phoenix". In the development concept, the "investment-driven, nesting to attract phoenix" is changed to "consumption-driven, product-driven", that is, "attracting phoenix" first and then "nesting". Through the cooperation mode of government and enterprises such as railways and aviation, tourists are introduced first, and consumption is first. The market forces tourism products to innovate and the business environment to improve, and the problem of "Gansu's tourism prosperity" is gradually solved.

Chen Weizhong said: "We should dare to do creative quality projects and benchmarking projects. Highlight the Shichuan Liyuan and Hexi Corridor in Lanzhou, do rural tourism in Lanzhou, the hot provincial capital, and the Ganqing Great Ring Road, and create a novel and unique boutique hotel along the' Rock Road' in Zhagana, Gannan, thus setting an example for the whole province, opening up the atmosphere, driving the high-quality and efficient development of rural tourism around the country and attracting high-end tourists at home and abroad. "

At the meeting of provincial directors of culture and tourism held in February this year, the Provincial Department of Culture and Tourism called for the creation of a number of national key villages and towns for rural tourism and the cultivation of national rural tourism demonstration zones, including 3 national 4A-level rural tourist attractions or resorts and 20 3A-level rural tourist resorts. At the same time, it is necessary to cultivate 60 boutique homestays, build 1-2 domestic first-class boutique homestays, and accelerate the construction of well-known rural tourist destinations in the west.

Duo Xun believes that the development of B&B in Gansu is one of the landmark achievements of Gansu tourism from the beginning to the scale, from the format to the model, and from the product to the industry. Gansu's natural and human resources are very typical. It is hoped that the rural tourism industry and homestay industry will closely focus on the decision-making and deployment of the provincial party committee and government and the great cause of rural revitalization, closely follow the theme of mountain tourism, gather the wisdom and strength of all members, and work together to develop rural tourism and homestay with Gansu characteristics.