Catalogue of books on tourism planning principles

Chapter I Tourism Research and Tourism Planning

I introduction: the growth of tourism

Second, tourism and tourism research

Thirdly, multidisciplinary support of tourism planning.

Four. Types and cases of tourism planning

Five, the technical requirements of tourism planning

Chapter II Analysis and Forecast of Tourism Market

First, the tourism market data collection and analysis

Second, the theory and technology of tourism demand forecasting

Third, the consumption behavior of tourists.

Chapter III Investigation and Evaluation of Tourism Resources

I. Classification of tourism resources

Second, the investigation and innovation of tourism resources

Third, the evaluation of the utilization value of tourism resources.

Fourthly, the pricing of tourism resources.

Suitability evaluation of verb (abbreviation of verb) resource product transformation

Chapter IV Development of Tourism Products (Scenic Spots)

First, tourism products and product trees

Second, resource-based tourism education tourism products.

Third, holiday tourism with leisure, entertainment and quality of life as the mainstay.

Fourth, develop business tourism and related tourism products based on interest.

V. Featured (themed) tourism products

Six, special interest tourism

Seven, tourism product development strategy and technology

Chapter V Planning of Tourism Spatial Structure

First, the basic theory of spatial structure

Second, the spatial structure of regional tourism and regional tourism cooperation

3. Recreational belt around the city

Fourthly, urban recreation space planning.

Verb (abbreviation for verb) tourist flow

Chapter VI Destination Brand Building and Marketing Planning

I. Overview of destination marketing

Second, the destination marketing planning

Third, destination brand building.

Fourth, the destination image design.

Verb (abbreviation of verb) destination marketing action plan Hangzhou case

Chapter VII Tourism, Tourism Reception and Service Planning

I. Tourism system planning

Second, the tourism reception planning

Three. Tourism service planning

Four. Information service and interpretation planning

Chapter VIII Planning of Tourist Areas

I. Overview of Tourist Area Planning

Second, the overall planning of tourist areas.

Third, the detailed planning of tourist areas.

Fourthly, the landscape design of tourist areas.

Verb (abbreviation of verb) architectural design of tourist area

Chapter IX Impact Assessment and Management of Tourism Planning

First, the impact of tourism.

Second, sustainable tourism planning.

Third, tourism planning impact assessment and management tools

Chapter X Implementation and Monitoring of Tourism Planning

I. Implementation process and evaluation

Second, the external factors affecting the implementation

Three. Government and policy

Fourth, land supply and planning implementation.

Verb (abbreviation of verb) financial guarantee

Sixth, human resources support.

refer to

Subject index

postscript

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