Traditional Culture Encyclopedia - Travel guide - Catalogue of books on tourism planning principles
Catalogue of books on tourism planning principles
I introduction: the growth of tourism
Second, tourism and tourism research
Thirdly, multidisciplinary support of tourism planning.
Four. Types and cases of tourism planning
Five, the technical requirements of tourism planning
Chapter II Analysis and Forecast of Tourism Market
First, the tourism market data collection and analysis
Second, the theory and technology of tourism demand forecasting
Third, the consumption behavior of tourists.
Chapter III Investigation and Evaluation of Tourism Resources
I. Classification of tourism resources
Second, the investigation and innovation of tourism resources
Third, the evaluation of the utilization value of tourism resources.
Fourthly, the pricing of tourism resources.
Suitability evaluation of verb (abbreviation of verb) resource product transformation
Chapter IV Development of Tourism Products (Scenic Spots)
First, tourism products and product trees
Second, resource-based tourism education tourism products.
Third, holiday tourism with leisure, entertainment and quality of life as the mainstay.
Fourth, develop business tourism and related tourism products based on interest.
V. Featured (themed) tourism products
Six, special interest tourism
Seven, tourism product development strategy and technology
Chapter V Planning of Tourism Spatial Structure
First, the basic theory of spatial structure
Second, the spatial structure of regional tourism and regional tourism cooperation
3. Recreational belt around the city
Fourthly, urban recreation space planning.
Verb (abbreviation for verb) tourist flow
Chapter VI Destination Brand Building and Marketing Planning
I. Overview of destination marketing
Second, the destination marketing planning
Third, destination brand building.
Fourth, the destination image design.
Verb (abbreviation of verb) destination marketing action plan Hangzhou case
Chapter VII Tourism, Tourism Reception and Service Planning
I. Tourism system planning
Second, the tourism reception planning
Three. Tourism service planning
Four. Information service and interpretation planning
Chapter VIII Planning of Tourist Areas
I. Overview of Tourist Area Planning
Second, the overall planning of tourist areas.
Third, the detailed planning of tourist areas.
Fourthly, the landscape design of tourist areas.
Verb (abbreviation of verb) architectural design of tourist area
Chapter IX Impact Assessment and Management of Tourism Planning
First, the impact of tourism.
Second, sustainable tourism planning.
Third, tourism planning impact assessment and management tools
Chapter X Implementation and Monitoring of Tourism Planning
I. Implementation process and evaluation
Second, the external factors affecting the implementation
Three. Government and policy
Fourth, land supply and planning implementation.
Verb (abbreviation of verb) financial guarantee
Sixth, human resources support.
refer to
Subject index
postscript
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