Do you have any good suggestions for developing China's cultural industry?

1. To meet the requirements of the development of macroeconomic situation, give play to the role of cultural industry as a strategic hub in changing the growth mode, adjusting the economic structure, implementing Scientific Outlook on Development and promoting the development of a harmonious society. During the "Tenth Five-Year Plan" period, the development of China's cultural industry was affected by the macroeconomic situation, and the development speed did not increase but decreased. This situation is expected to be reversed during the Eleventh Five-Year Plan period. According to the latest forecast of the National Bureau of Statistics, the economic development speed of China may be greatly advanced, achieving a well-off society in 20 15 years and reaching the level of moderately developed countries in 2020. Per capita consumption in China will increase by 10.8% every year by 2020, and a new consumption peak is coming, and cultural consumption will really become the main force to promote the upgrading of consumption structure. In the past two years, there have been consumption upgrades represented by housing and automobile consumption, and the main driving force of economic growth has shifted from investment to consumption. The next round of consumption upgrading will be driven by education, medical care, tourism, telecommunications, information and home entertainment products. In addition, during the Eleventh Five-Year Plan period, the state will strengthen the construction of public service systems such as education and medical care, and the factors restricting residents' consumption expenditure will be further lifted, and the consumption upgrade will be faster. The development trend of macroeconomic situation fully shows that the development of cultural industry will play an increasingly important pivotal role in promoting the transformation of growth mode, adjusting economic structure, implementing Scientific Outlook on Development and promoting the development of harmonious society. We should accelerate the pace of reform, take system innovation, mechanism innovation and policy innovation as the main measures, and start a new round of high-growth cycle of cultural industry development as soon as possible. It is suggested that we should seize this historical opportunity, formulate a medium-and long-term development strategy for the development of China's cultural industry, and draw a blueprint for the next five to ten years. Second, deepen the reform of the cultural system: form a new industrial structure and market structure. 2006 is the first year of China's cultural system reform, and the effect of the reform will be fully released, providing new impetus for the development of cultural industry. Since 2003, the pilot areas have actively promoted the transformation of government functions, and the target model of cultural system reform of "Party Committee leadership, government management, industry self-discipline, and enterprises and institutions operating according to law" is basically clear. It can be predicted that the speed of merger, reorganization and integration between state-owned cultural assets in the stock field will be accelerated, and a number of industrial groups with cross-industry and cross-media competitiveness and strategic investment will emerge rapidly, which will greatly improve the concentration of China's cultural market and make the "cultural industry pattern with public ownership as the main body and multiple ownership systems developing together" surface. The new pattern of cultural industry is helpful for the government to implement market-oriented content supervision of cultural industry and promote the formation of "cultural market structure with national culture as the main body and absorbing foreign beneficial culture". China's cultural management system will be brought into the unified framework of the socialist basic economic system, and the development of China's cultural industry will be fully integrated into the unified market of the national economy. The reform of cultural system is a revolution to liberate cultural productive forces, promote the harmonious development of China's economy, society, politics and culture, and move towards a modern country. It is suggested that we should learn from the successful experience of economic system reform and cultural system reform, set up multi-sectoral cultural system reform guidance institutions, carry out comprehensive research, formulate the overall plan of cultural system reform, and actively and steadily promote it. Third, unify and standardize the market and promote the all-round development of the cultural industry. After the development of cultural industry during the Tenth Five-Year Plan period, cultural products and services are relatively abundant at present, and the people's right to consume cultural products independently has been basically implemented, but the right to produce cultural products independently has not been fully implemented. Specifically, the product market has been formed, but the factor market has not been unified (the reform of investment and financing system is still in the stage of breaking the problem); There are still barriers between different ownership systems, between incremental fields and stock fields. With the "Eleventh Five-Year Plan" forming a "cultural industry pattern with public ownership as the main body and multiple ownership economies developing together", the supervision system of state-owned cultural assets is being actively promoted, the modern enterprise system of state-owned cultural enterprises is being gradually established, the shareholding process will be gradually realized, the investment and financing market will be formed, and a unified and standardized cultural industry factor market will be truly established. The integration of state-owned and private cultural capital in the unified market system is an inevitable trend, which is conducive to the healthy development of China's cultural industry and may become an important feature in the next stage. In the case that state-owned cultural institutions can't be loosened quickly, it is inevitable that private capital will suddenly emerge with the dual advantages of technology and capital. Judging from the experience of economic system reform, "gradual reform" is inevitable at a specific stage of system transformation. At present, opening up the market and encouraging the development of the non-public sector of the economy have become the focus of establishing an industrial pattern of "public ownership as the main body and multiple economic sectors developing together" in the cultural field, which has obvious positive effects on promoting reform. Active private investment will increase the value of idle resource elements in the system, increase the "opportunity cost" of delaying reform, generate "endogenous power" for the reform of state-owned cultural units, and make it easier to accelerate the reform and "revitalize existing resources". Since the tenth five-year plan, we have implemented the strategy of promoting the opening of the cultural market by developing cultural industries. During the Eleventh Five-Year Plan period, it should be transformed into a new stage to promote industrial development by opening up and building cultural markets in an all-round way. Fourth, attach importance to technological progress and realize institutional and institutional innovation in the structural adjustment of cultural industries. In 2006, the structural change of cultural industry will probably be dominated by technology and capital. Due to technological progress, the historic combination of broadband and mobile communication technology has been realized, the unified technical platform and commercial platform of radio, television and telecommunications are emerging, the business model is maturing, the capital market is active again, and the emerging cultural industries will experience explosive growth, breaking the pattern of separate operation of radio, television and telecommunications, promoting the historical reorganization of the industrial structure and industrial chain of the cultural industry, and exerting tremendous pressure on the reform of the cultural system. In this sense, it is of great significance to "strengthen the construction of information infrastructure such as broadband communication network, digital TV network and next generation Internet, and promote the integration of the three networks" proposed by the Fifth Plenary Session of the 16th CPC Central Committee in the 11th Five-Year Plan. The emerging cultural industry with less historical burden will become a testing ground for the new media supervision system, thus echoing the cultural system reform within the system. Seize the historical opportunity of cultural system reform in an all-round way, liberalize market access to the maximum extent, unify the institutional environment and policy environment, and turn development pressure into the driving force. It is suggested that relevant departments should seize the historical opportunity of the development of digital TV, network TV and the next generation Internet, break down the institutional obstacles that restrict the development of state-owned cultural capital, lead the integration of the terminal consumer market, seize this opportunity, and move towards a new stage of development. V. Strengthening regional coordination and seeking new opportunities for industrial development In order to adapt to the new development situation, the state has listed regional coordinated development as the focus of the Eleventh Five-Year Plan. Since 2005, all localities have actively formulated the Eleventh Five-Year Plan for the development of cultural industries, and the development of cultural industries has become an important factor in promoting regional coordinated development. China's economic and social modernization presents a gradient imbalance development trend from east to west and from urban to rural areas. All regions at different stages of historical logic of economic and cultural development should strengthen integration and cooperation on the basis of differentiated competition. Developed coastal areas, especially the Pearl River Delta, Yangtze River Delta and Beijing-Tianjin-Hebei urban agglomeration, have a high degree of development and are in a state of "convergence" with the frontier of globalization. They can formulate an "export-oriented development strategy" in order to become the "pole" of global cultural industry competition as soon as possible and drive the cultural industry in the central and western regions to the international market; If we further pay attention to and encourage the new development and interaction of cultural industries in the four places across the Taiwan Strait in recent years at the strategic and policy levels, it will effectively promote Chinese culture to take the lead in the competition of cultural industries in East Asia and even the whole world. The development of central and western regions is low, so we should strengthen the construction of public cultural service system and cultural market under the leadership of the government, sort out cultural resources, find cultural brands and develop characteristic cultural industries. Generally speaking, China has a strong cultural industry in the east and rich resources in the west. Therefore, the leader of industrial development is in the east, but the foundation of sustainable development is in the west. Whether in the east or the central and western regions, cultural industries will become the strategic focus of the next stage of economic and social development. The eastern developed areas have reached the stage of actively developing cultural industries to replace traditional industries, and the central and western regions should also incorporate the development of cultural industries into the overall strategy of economic restructuring as an important choice for the "new road to industrialization." China's central and western regions are rich in cultural resources, and the cultural industry conforms to the characteristics of resource conservation and environmental friendliness. If traditional industries are successfully replaced, the development logic and path of modernization in the central and western regions will be rewritten. Intransitive verbs strengthen rural cultural construction and create a new situation for the development of a harmonious society. The Eleventh Five-Year Plan period is a turning point in rural cultural construction in China. On June 7, 2005, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Strengthening Rural Cultural Construction, which comprehensively expounded the strengthening of rural cultural construction. We should realize that the cultural consumption of farmers in China is extremely unbalanced at present, both developed and extremely inadequate; The development of the vast rural cultural market is extremely unbalanced, which can not only meet the multi-level and multi-faceted cultural consumption needs, but also guarantee the basic cultural rights and interests. In this regard, it is necessary to increase government investment, strengthen the construction of cultural infrastructure, build a public cultural service system, overcome market failure, and realize and protect farmers' basic cultural rights and interests; We should also actively cultivate market mechanisms, develop cultural industries, fully mobilize all social forces to participate in rural cultural construction, and provide more and better cultural products and services. Fundamentally speaking, it is necessary to reform the system, change the mechanism, and transfer the cultural construction to the new institutional basis.