The purpose of cultural tourism planning

In terms of brand, it is necessary to comprehensively analyze the internal needs of consumers and find the most attractive image of tourism resources according to the results of image decoration. Strengthen brand awareness, promote brand strategy, formulate brand planning, strengthen brand publicity, innovate brand management, and enhance brand value, so as to finally achieve the goal of building a strong brand image of tourism destinations and enhancing the overall competitiveness of tourism planning brands.

This brand must be the perfect unity of popularity, reputation and loyalty, image power, competitiveness, cultural power, association power, affinity and attraction. Mastering the basic principles is an effective guarantee for planners to achieve planning goals and benefits. Brand can shorten the purchase decision-making process of target customers and quickly put tourism consumption into interested tourism planning scenic spots.

Identify the main body of image design brand development, and become the leading force of brand building and communication according to the current development stage of China tourist destinations and the current situation of tourist destinations in shadow areas. Focus on regional tourism planning: integrate image and resources, launch as a whole, co-market, focus on building, promote products with brands, and realize the consistency of interests between regional overall tourism planning and marketing strategies.