A Case Study on Crisis Public Relations Management of Tourism Enterprises

What is a crisis? Crisis is a situational state. In this case, the fundamental goal of decision makers is threatened, and the response time for making key decisions under strong uncertainty is very limited. Its consequences may pose a great potential threat to the future profit, growth and even survival of the organization, and cause great harm to employees, products, assets and reputation. In today's society, crisis management is no longer a temporary management project to deal with emergencies. No matter how long and glorious the history is, no matter how great the success is, indifference to the crisis will lead to fundamental subversive changes. This is true for the country and society, for the government and organizations, and for enterprises and individuals. In the face of crisis, the biggest and most difficult enemy is oneself, the most terrible and disastrous.