How to better combine tourism and cultural industries?

The position and function of culture in the sustainable development of tourism. Advanced tourism culture leads the development direction of tourism. Tourism is an economic industry with strong culture, and culture is the soul of tourism. The essential characteristics of tourism culture inevitably require giving priority to the development of tourism culture in the process of developing tourism, and leading the sustainable development of tourism with advanced culture. Modern tourism is an advanced consumption implemented by tourists to meet their spiritual and cultural needs. The biggest gain of tourists is spiritual pleasure and unforgettable memories, so there is no tourism without culture, and the economy and culture of tourism products and tourism industry are unified. Only by paying full attention to the cultural attributes of tourism products, excavating their cultural connotation, displaying their cultural characteristics and improving their cultural taste and connotation can we attract tourists and bring about the vigorous development of tourism. 2. Culture is the core of tourism economic competition. The competition in tourism is essentially a cultural competition, and cultural factors have become the decisive factors in the development of tourism economy. In tourism activities, tourists' material needs are low and easy to meet; But its ultimate goal is spiritual and cultural needs, which are advanced, complex and difficult to meet. Because the cultural differences between different regions and ethnic groups are often unique to a region and a nation, it is difficult to imitate and copy, and the comparability is low. It is easy to create their own characteristics and brands and form a strong competitive ability to develop tourism. The unique cultural information of nationalities and regions is often non-renewable and irreplaceable. It is the key to cultivate the core competitiveness of tourism economy to highlight the characteristics of tourism culture and form regional cultural characteristics. With the gradual development of tourism, culture dominates tourism economic activities like an invisible hand. Only through cultural innovation can we maintain the evergreen foundation of tourism economy. 3. Culture is the driving force for the sustainable development of tourism. In the era of knowledge economy, the integration of culture and economy is the inherent requirement of social development, and it is a worldwide phenomenon to attach importance to the role of cultural factors in economic and social development. In a report, UNESCO emphasized that the driving force of development actually lies in culture, and culture is the cradle of development. The experience of international tourism development shows that the income of tourism does not depend on the increase of the number of people, but comes from tourism products and special tourism services with multicultural content. The higher the degree of integration between tourism and cultural exchange, the more tourism cultural factors and the more developed the tourism economy. Taking Beijing Grand View Garden as an example, starting with the cost of making TV series A Dream of Red Mansions of 654.38+06,000 yuan, we constantly explore the culture of the Red Mansion, develop the banquet and dance of the Red Mansion according to the recipes in the novel A Dream of Red Mansions, and develop the enterprise into a well-known brand of domestic tourism enterprises by excavating the cultural connotation. After tourism resources have gone through the stage of national development, culture has become an important driving force for tourism development. 4. Cultural tourism is the development direction of tourism. The rapid development of tourism in China in recent years has largely benefited from the long and profound cultural resources of China. In 2002, overseas tourists were most interested in China's tourism resources. Among the five tourism resources that tourists are most interested in, cultural types account for four. Among them, cultural relics ranked first in the survey of overseas Chinese. This reflects the dependence of tourism on culture and its own cultural attributes. China's unique historical and cultural continuity, profound national cultural heritage and various cultural resources are conducive to the development of tourism products with perfect structure and wide adaptability and the formation of high-quality brands. At present, the development of cultural tourism market is in the ascendant. Vigorously developing tourism culture and developing tourist attractions and activities with cultural characteristics can meet the high-level cultural needs of tourists and is an inevitable choice for China's tourism industry to face the international market and competition. Only by promoting the development of cultural tourism can China become a powerful tourist country from a big tourist country. 5. Interaction between tourism and culture. Tourists learn about the culture of the destination through tourism activities, and at the same time bring their local culture to the residents of the destination, and spread and exchange the cultures of the two places. At the same time, in order to attract tourists, tourist destinations pay more and more attention to the development and protection of cultural resources, which undoubtedly plays a positive role in the development of culture. However, the research results of many anthropologists and sociologists show that this kind of large-scale continuous visit of tourists has more negative effects on the culture of tourist destinations, the most obvious being the abnormal commercialization of local culture. This change is fatal to those destinations that once attracted tourists with their unique culture and local social customs, which will make these destinations lose their original attraction, the foundation of sustainable development of tourism and even their basic survival.