A miserable traveler, it is better to ask for help than to ask for help, and let it die.

Without Qingming, May Day is estimated to be terrible, and the summer vacation is not optimistic. What should tourism enterprises and operators do? After more than three years of suspension, the tourism industry has been in a state of sorrow and sorrow, and the situation is tragic and terrible. Further fermentation may cause greater social problems. After all, the employment capacity of tourism is very large. Everywhere in the straw is dying, and all walks of life take turns to appeal, but with little effect. Face up to the reality and get through this life and death.

First, will the epidemic end in a short time? It seems that no one can give an accurate answer to this question, but it may be a long-term trend for viruses to exist with human beings. The vaccine is working, and the specific medicine is also working. These two points can effectively reduce the rate of serious illness and mortality, which is the real normalization. Predictable, but full of uncertainty.

Second, will the epidemic prevention policy change in a short time? Each country's epidemic prevention policy is based on its own national conditions. We are now implementing the "dynamic zero clearing" policy. Will it be adjusted in the future? In particular, whether it will change in a short time has a lot to do with the evolution of the epidemic. It's really hard to judge, but it will certainly keep pace with the times.

Due to the complexity of the epidemic situation and the different understanding of policies in different places, it is still difficult to unify the epidemic prevention measures in all parts of the country. Different degrees of overweight will still exist, and the flow of people will be greatly restricted. There is still a long way to go before the market recovers.

Have you ever seen such a quiet place to walk in the Summer Palace?

Third, does the government have the ability to cover the bottom? Most provinces and cities depend on food, even "I eat baby food", and the government simply has no ability to support the market. Are there any finished eggs under the nest? There are many industries that need government help. For example, the daily losses of the three major airlines are almost 100 million yuan, and the railway sector is also a huge loss. Government assistance, "must be done, must be done", is often helpless, but not helpless. The key is to have good methods and effective measures. In the context of the epidemic, many countries have launched their own support policies. Of course, there are also some countries and regions that offer real money to help the tourism industry. For example, the Italian government allocates special funds to tourism enterprises, and the Hong Kong government gives monthly salary subsidies to travel agency employees. Governments should also learn from each other. As the largest developing country, how can we expect the government to cover everything? It is impossible for the government to cover such a large market. Even if there are some subsidies, it can only be an emergency. For extremely difficult tourism enterprises, it is just a drop in the bucket. Moreover, some measures remain unchanged for several years, such as tax cuts, and income is gone. What taxes are there? They look beautiful, but they don't do much good in practice. However, in the process of epidemic prevention, some community services can still be undertaken by tourism enterprises. After all, tourism enterprises have the experience of large-scale team operation and a mature operation system, which not only helps the government solve problems, but also provides better services for the people. Tourism professionals also have income, and enterprises can survive. Instead of considering reducing taxes and fees, it is better to reorganize social resources, make the best use of them, get what they want and do what they can.

This is a joke in the tourism industry, but it makes sense.

Fourth, what should tourism enterprises and operators do?

There is no good way on the macro level, because there is no market, and each shows its magic power on the micro level. At present, it is the best choice to reduce costs, lose weight and gain muscle, shrink strategically, tie up the horse stance and practice internal strength hard to lay a competitive advantage and reposition for recovery after the epidemic.

Personal career transformation and enterprise strategic transformation are possible choices. However, transformation is a difficult choice, and it is not an easy thing. Making changes requires hard work and perseverance, and it is also full of uncertainty. The only way out is on our own. Of course, government support is also indispensable. To help in time, the government and enterprises should join hands. We can consider issuing travel vouchers to residents to promote the recovery of the market, thus helping enterprises to spend this most difficult period faster and better.

Greatness comes from. Every great man has gritted his teeth and endured hardships. No one cares and pays attention, no one supports him, no one helps him, but he has passed greatness. So are tourism enterprises and operators. After suffering, we will redefine tourism. It's no use complaining about others, and you can't rely on others. Sticking to the rules can only be a dead end. Only by maintaining a positive attitude, vitality and continuous innovation can we live, live well and live wonderfully. In the face of a major epidemic, the government has the responsibility to lend a helping hand. How to be accurate and effective can test the wisdom and ability of formulating policies, but don't have too many unrealistic expectations. God helps those who help themselves, crossing the river with sorrow and joy! ! !