What enlightenment does Chongqing's popularity have on shaping the tourism image of other cities?

Create a boring economic and network selling point

In tourism, those who win young people win the world. Whether a city can make young people have the impulse to "leave if they want" determines its weight in the tourism market. According to previous statistics, the post-90s generation began to dominate the scenic spot tourism market. This year, Tomb-Sweeping Day has the highest proportion of tourists booking tickets for scenic spots, reaching 40%, followed by the post-80s generation, accounting for 37.3%.

The target group of Tik Tok is young people, and young people are good at creating new ways of playing. The key for Tik Tok to travel with fire is that they have discovered and amplified the "new play" that was neglected in some cities in the past. Many popular "scenic spots" are not necessarily rich or even boring. But young people's attention, boring economy, is so unreasonable.

Tourist attractions are natural and humanistic. Mediocrity is not terrible. What is terrible is that they are boring and have no selling points. Like the Forbidden City, it is necessary to attract young people by selling cultural and creative products. Which city can be indifferent?

02

Finding differences is more important than planning.

Most of the burning cities in Tik Tok are second-and third-tier cities. Some of these scenic spots were almost transplanted from Tik Tok and were "created" by netizens, not planned and built by the city. For example, an's wine bowl and Chongqing's light rail crossing are either just the creativity of a merchant or have existed for many years, which is simply commonplace for local people.

However, it was presented by netizens for the second time through Tik Tok, and its heterogeneity and uniqueness have been developed. Tik Tok not only makes them known to more people, but also gives them new charm. This is much better than any deliberate planning.

Tik Tok can bring them red. To put it bluntly, it is to find the differences and personalities that have been ignored in the past. The differences between first-tier cities can be said to have been almost excavated. However, many growing second-and third-tier cities not only have the volume of tourism resources, but also have a lot of stock space to tap, and their differences have not been completely smoothed out.

China's tourism market in the future, I am more optimistic about the rise of second-and third-tier cities. The premise is, don't always think about copying famous scenic spots, more importantly, find the difference of the city.

03

Urban marketing is not everything, but it is becoming more and more important.

Tik Tok is a red city, which is essentially a free marketing city. There are many factors to measure the strength of a city, such as economy, culture and transportation. These hard powers are of course very important. However, the smell of wine is afraid of the depth of the alley. Today, the eyeball economy is becoming more and more important, and the self-marketing ability of a city is becoming more and more important. In cities without "news", weaknesses will become more and more obvious.

If the war of robbing people is to rob the permanent population, the development of tourism is to welcome people to travel. If they want to succeed, they all need the ability of the city to actively promote themselves. For example, be good at borrowing. Not long ago, Xi 'an cooperated with Tik Tok to jointly launch the "Four One Plans", which improved Xi 'an's packaging in all directions through cultural city promotion, customized city theme challenge, Tik Tok's in-depth experience and Tik Tok version of city short film.

04

You can't sell tickets if you are on fire.

Those cities that have tasted the sweetness in Tik Tok must guard against arrogance and rashness and not get carried away. Tourism infrastructure still needs to keep up. Some scenic spots have some problems in reception capacity because of the sudden surge in popularity.

Development concepts and thinking should also be in line with "network celebrities". It is said that in the face of the sudden increase of tourists, the first thing that comes to mind in Hongyadong Scenic Area is to collect tickets, which is a bit disappointing. What's more, studies show that the number of tourists will increase by 3%~5% every time the ticket price drops 1%. It is estimated that the money earned by collecting tickets can hardly offset the negative impact on the city image. This must be a long-term account.

Chengdu's tourism revenue is much higher.