Is it illegal for tour guides to force consumption?

Legal analysis: illegal. If the tour guide forces tourists to shop and spend money, it is suggested to consult with the travel agency to which the tour guide belongs first. If negotiation fails, you can apply for mediation to consumers' associations, tourism complaint acceptance agencies or relevant mediation organizations; After tourists complain, consumers' associations, tourist complaint acceptance agencies and relevant mediation organizations shall mediate disputes between tourists and tour operators according to law on the basis of mutual willingness.

Legal basis: Article 41 of the Tourism Law of the People's Republic of China. Tour guides and tour leaders engaged in business activities shall wear tour guide cards, abide by professional ethics, respect the customs and religious beliefs of tourists, inform and explain the code of conduct for civilized tourism, guide tourists to travel healthily and civilized, and discourage tourists from violating social morality. Tour guides and tour leaders shall strictly implement the travel itinerary, and shall not change the travel itinerary or suspend service activities without authorization, ask tourists for tips, and shall not induce, deceive, force or force tourists to shop or participate in paid tourism projects in disguise.