Why is it imperative to upgrade the tourism industry?

According to reports, this year, Baiyun Mountain in Henan, Tiantai Mountain in Zhejiang, Ningxia, Anhui and other scenic spots have implemented time-limited or permanent free tickets, which has driven the local summer tour to heat up. Experts said that it is imperative to upgrade the tourism industry, and free tickets for scenic spots are only the starting point.

According to the report, a professor from the Tourism Research Institute of Chenghuan University in Peking University said that in recent years, China's industrialization and urbanization will be basically completed. Under the background of the development of information technology, online payment and artificial intelligence, the employment pressure of the population will increase, and the demand for personalized and emotional consumption will exceed the demand for material consumption.

Free tickets in scenic spots seem to be a loss-making business, but in fact it shows a new idea of tourism development. With a free ticket to incite the global tourism upgrade model, and promote the great development of the entire tertiary industry. Ticket revenue is low, but there are many tourists, including catering, accommodation, performances, tourism product sales, transportation, taxis and other industries.

According to industry insiders, tourist ticket revenue only accounts for a small part of the total tourism consumption, and other tourism-related industries are the big ones. The implementation of low-price ticket policy or free ticket in scenic spots will attract more tourists to visit, drive the surrounding hotels, restaurants, shopping, entertainment and other industries, promote tourism consumption, stimulate tourism economy and realize the real development of "big tourism economy".

I hope that the era of free sightseeing in scenic spots will come soon!