Traditional Culture Encyclopedia - Travel guide - How to write travel design ideas
How to write travel design ideas
How to write tourism design ideas
First of all, product design is inseparable from the six major elements of tourism: food, accommodation, transportation, travel, shopping and entertainment. These are the old six elements, combined with the new The six elements of tourism are more complete. The six elements of new tourism are: business nourishes learning, leisure and romance. They include detailed tourism divisions such as business tourism, health tourism, and study tourism. If tourism products are designed according to these models, the audience range of the product will be larger, broader, and more comprehensive.
Tourism resources are the basis for tourism project development. Resources are the skeleton that supports the entire product, so it is very necessary to deeply explore resources.
Secondly, positioning and strategy are also indispensable aspects of tourism product planning and design: positioning is the core step of tourism project planning. Only by analyzing reasonable positioning can the next step of specific design of tourism products be segmented. . Positioning can be mainly divided into the following four aspects: theme positioning, target positioning, market positioning, and functional positioning.
Of course, element configuration and layout are indispensable. Doing a good job in the configuration and layout of elements is an important part of tourism product design. This includes the internal and external tour routes of the scenic spot, the specific settings of the project, transportation, land use, functional distribution, etc. Therefore, combined with relevant necessary elements, a reasonable layout design is carried out to build a better spatial structure and recreational viewing route, which is a tourism product Design and travel planning are the same tasks.
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