What are the creative themes suitable for National Day and Mid-Autumn Festival?

Teacher's Day: The teacher's kindness is unforgettable and warm in my heart. Mid-Autumn Festival: The full moon is more round, which is a worldwide family joy. National Day: Long Xiang, the country is rich and the people are safe. Teacher's Day: Holding happiness in the palm of your hand or turning happiness into warmth in your heart or your caring eyes is my happiness.

20 16 mid-autumn festival theme scheme

The annual promotion opportunity Mid-Autumn Festival is coming. Therefore, it is particularly important to do this activity well and whether it can achieve the annual sales target. At the same time, grasping consumers' psychology, maximizing the flow of people, enhancing popularity and expanding store sales will certainly improve the visibility of enterprises.

The following is the planning scheme of this activity for your reference:

Second, the theme of the event; Gather in the "golden" autumn

Third, the campaign slogan; "Gold" is happy and "gold" is colorful.

Four. Target audience: consumers

5. Activity time; ************

The purpose of intransitive verb activity:

1, Mid-Autumn Festival, one of the three traditional festivals in China, takes the Mid-Autumn Festival as an opportunity to further publicize the overall image of the enterprise and improve its reputation by planning a series of activities.

2. With the coming of Mid-Autumn Festival, plan and implement a series of large-scale promotional activities to stimulate consumer groups, attract target consumer groups and potential consumer groups, and maximize sales.

Seven. Activity mode

The first weight; Consumption has a "ceremony"

During the activity, 500 yuan bought jewelry gold or invested 50g gold bars, and presented a key chain with the moon. Moon Keychain has various shapes and exquisite workmanship, and it is best to have a happy Mid-Autumn Festival, a long and healthy life, and a blessing of peace.

Keychain is customized by the store according to the expected sales volume, and each cost is controlled at two yuan.

It is better to have a brand on the key chain.

Eligible customers take the commodity guarantee to the gift distribution office to collect it, and stamp the guarantee after receiving it.

Second; Tuan Tuan Yuan Yuan

With the guarantee, you can take a 7-inch family photo as a souvenir when you buy jewelry gold 1000 yuan or invest gold bars 100 grams.

On Mid-Autumn Festival

The location of the gold shop

Co-organizer of a photo studio (Kodak)

Live scenery, create an atmosphere of Mid-Autumn Festival, or decorate a modern reunion and festive scene.

Incorporate the brand into the store, and you will think of CICC when you see photos in the future.

Third; Dream circle "ten points" snapped up

Time-limited purchase, the purchase time is ten minutes. During the purchase time, the jewelry gold will be given a discount of 2 yuan per gram, subject to the cashier's settlement time. When the store plays certain music, the purchase begins, which will help you realize your dream!

Do not inform the specific purchase time in advance to ensure the order at the scene.

Set up a snap-up area and publicize it.

Gold bars do not participate in this activity.

Fourth; Catch the "sheep"

During the activity, if you buy jewelry gold 1000 yuan or invest gold bars100g or more, you can enjoy a discount of 8 1.5 if you buy any one-price goods at the cartoon gold counter with patent characteristics of "Happy and Big Big Wolf".

Eight, Mid-Autumn Festival venue layout and publicity, Mid-Autumn Festival activities planning scheme.

1, outfield layout

Hang five cage lights, put a pair of Mid-Autumn Festival couplets, put a table with activity leaflets on it, put a pair of X-shaped brackets on each side of the table to carry out this activity, and arrange someone to be responsible.

2. Infield layout

Set up special counters for Mid-Autumn Festival, such as golden moon cakes, set up guiding signs and display them in various ways, giving people a sense of richness.

The Mid-Autumn Festival commodity combination set (gold bars) is launched, and the products are classified, such as 5000 yuan, 10000 yuan, 15000 yuan, etc.

Put gift boxes and exquisite wrapping paper at the cashier (for gift customers)

Add autumn activities on the LED display.

On the scroll screen at the top of the store, play the details of the activity in a loop.

Invite new and old members to convey the golden autumn activities.

In the pre-event sales, the sales staff widely publicized the golden autumn activities.

Make a special leaflet page for this activity.

In the evening, arrange employees to deliver bills in crowded squares to increase publicity.

Preheat the market through newspapers or radio in advance for this activity.

Planning of real estate beside railway station

Media publicity content

Golden autumn special commodities (golden moon cakes, Mid-Autumn Festival gold stamps, etc. ) available.

Three rounds of golden autumn related activities

Time and place of this activity

Nine. Activity budget

Active key chain to be determined

Family photo 7 inches each 7 yuan.

5 lamps to be determined

Couplets to be determined

Event promotion X displays a pair of 70 yuan (don't display 30 pairs).

The number of pages of the activity flyer is to be determined.

Newspaper or broadcast to be determined