202 1 why is red tourism so popular?

If you want to choose "theme color" for China tourism in 202 1, "China Red" must be a bright color. Under the background of normalization of epidemic prevention and control, many tourists, especially young people, often take the initiative to participate in red tourism.

China tourism academy and others recently released the Big Data Report on Red Tourism Consumption in China (202 1), showing that 202 1, 4 1.7% of tourists participated in red tourism more than three times, of which 7. 1% participated in red tourism more than five times. Since 200211,the popularity of red tourism search has increased by 176% compared with the same period of last year.

Tourists who cherish the feelings of home and country on the red journey often consciously become "communicators" of the red revolutionary spirit. According to statistics, Weibo's topic "One Hundred Excellent Red Tourist Routes in the Centennial of the Founding of the Party" has been read more than 654.38 billion times, and the related information has reached more than 370 million times.

20211kloc-0/3, tourists visited the Yan 'an Revolutionary Memorial Hall. Xinhua News Agency (photo by Xu Hongxing)

Mr. Zhou, a tourist from Chongqing, said that while inheriting the spirit of the Red Revolution, red tourism and red cultural creation are increasingly close to life. "Let visitors have more sense of participation, immersion and interaction. If you don't hit a red landmark in your circle of friends, it must be' outdated'! "

China Red Tourism Consumption Big Data Report (202 1) shows that among the red tourists in 202 1, "post-00" and "post-90" groups account for more than 5 1%, and red tourism is showing an increasingly youthful trend.

The data of many online travel platforms also confirm this view: teenagers and youth groups have become the "main force" of red tourism; Young parents are more willing to take their children and visit the red ruins to realize "entertaining".

For many tourism professionals, red tourism not only warms tourists, but also brings spiritual baptism to employees.

Xiao Xu, a tour guide in the Spring and Autumn Period, introduced the "red shuttle bus" connecting the first, second and fourth memorial halls of China Production Party, a national 5A-level tourist scenic spot, and played explanations of red cultural relics along the way while driving. Xiao Xu said: "Standing on the shuttle bus facing tourists, I have a full belly of red stories and feelings I want to share with them."

In the strong red tourism atmosphere, cultural and tourism departments at all levels give full play to the advantages of red resources, actively respond to the public's pursuit of red history, further explore the connotation of red culture, continue the red gene, and promote the continuous improvement of red tourism products and services.

In the first half of 200212002, the Ministry of Culture and Tourism, together with the Central Propaganda Department, the Central Party History Literature Research Institute and the National Development and Reform Commission, launched "100 excellent routes for red tourism in the centenary of the founding of the Party", "Reliving the spirit of red history and inheriting the struggle", "approaching a big country and feeling China's strength" and "experiencing the fruits of poverty alleviation and helping rural revitalization".

The Ministry of Culture and Tourism, in conjunction with local cultural and tourism departments, launched a publicity campaign of "One Hundred Red Interpreters Telling the Hundred Years' Party History", and went into party and government organs, the army, mass organizations, universities, enterprises and institutions to give more than 600 lectures. More than 400,000 cadres and people listened and watched on the spot, and more than 9 million people watched it on demand through live webcasts, further demonstrating the educational function of red tourism.

The relevant person in charge of the Ministry of Culture and Tourism said that the cultural tourism system will protect, manage and make good use of red resources, plan red tourism activities with prominent themes, clear orientation and rich connotations, expand the spread of red culture and give full play to the political, educational and economic functions of red tourism.