Traditional Culture Encyclopedia - Travel guide - 1 October1day, European countries started a "competition for tourists from China"! Spanish crazy curry favor with China?
1 October1day, European countries started a "competition for tourists from China"! Spanish crazy curry favor with China?
Tourists from China have always been the main force of world tourism. In many European countries, they want to be the center of world tourism, but they also want to capture the hearts of China tourists. In Spanish countries, they hope to receive 1 10,000 tourists from China every year after 2020. However, in the past eight years, the effect of attracting tourists from China has not been very good. For Italian and French, this European competition for tourists from China is already in a backward state.
One of the reasons why China tourists don't want to travel to Spain is the language barrier. Who says learning English well is a great success? This situation doesn't work in Spain, because compared with Italy, Spanish English is really poor. Moreover, they mainly focus on sunshine and beaches, and don't buy these China tourists. Sunshine and beaches are welcomed by tourists from northern Europe, the United States and other western countries, but they are not attractive to tourists from China. The Spanish government has always stayed in the comfort zone of sunshine and beach. They will not try to develop new tourism models. To change this situation, they need to change their thinking about tourism selling points, such as focusing on history or natural scenery and food.
Spain is going to fight a turnaround? First of all, we should develop the road of San Mao and take the emotional route, because San Mao, a writer in China, once had a Spanish travel experience. If they do this, they will attract many tourists who like Sanmao to visit and learn more about Spanish culture? There is also the introduction of mobile payment. Now many countries have realized that the agenda of China tour groups usually includes shopping, and the most important point is to promote Chinese services, Spanish programs and WeChat. Weibo has also cooperated with China online platforms such as Mawei, and Spain plans to launch Chinese manuals and audio guides in various scenic spots. However, some tourists from China reported that these words are blunt and there is still a lot of room for improvement? In order to better serve China tourists, many characteristics of China tourists are listed locally, and it is suggested that the Spanish tourism department provide targeted services. Does the Spanish Ministry of Tourism try so hard to please China people? I wonder if China tourists will buy it?
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