Traveling with children is a parent-child tour?

Summer vacation is coming, and many parents are going to take their children out to play. While relaxing and enhancing feelings, it can also broaden children's horizons and educate them during travel. Parent-child travel has become more and more popular in recent years. However, the homogenization of parent-child travel products in the tourism market has disappointed many parents, and the products that are entertaining and attach importance to parent-child interaction and experience are scarce, which makes "parent-child travel" have its name. How can I take my baby to have fun? What kind of tourism products can be called parent-child tour? What is the performance of parent-child travel market in Changchun?

Parent-child travel is becoming more and more popular.

With the continuous improvement of people's living standards, the parent-child travel market has sprung up in recent years. In particular, "post-80s" and "post-90s" are upgraded to parents, who are more willing to travel with their children. More and more parents take their children to travel during holidays, which has become the new normal of China people's life.

According to the "20 17 Domestic Parent-child Travel Trend Report" recently released by Ctrip.com, more than 60% of the respondents indicated that they would take their children out twice this year, and nearly 30% would arrange three or four trips. 80% of users' children are between 4- 12 years old. According to China Online Parent-child Travel Market Research Report, the parent-child travel market in China will reach nearly 50 billion yuan in 20 18, which is far faster than other tourism projects.

Parent-child tour/family tour

There is no convenient passage for strollers to get up and down in the scenic spot, there is no family room in the hotel, and there is no child safety seat on the tour bus ... Speaking of the recent parent-child tour, Mr. Zhang is somewhat disappointed. At present, there is a lack of targeted services in domestic parent-child travel, and the embarrassment of taking a baby is everywhere in tourism, eating, drinking and having fun. "I am fully prepared for the parent-child tour, but I am waiting for the' pseudo-parent-child tour product'." Mr. Zhang said that products and services are not in place, and participatory experience is not emphasized. Hotel accommodation and transportation are still provided according to adult products, and there are many unreasonable places in product setting and schedule. Many citizens have had the same feelings as Mr. Zhang.

Nowadays, although scenic spots, restaurants, hotels, travel agencies and training institutions have joined the parent-child tour market one after another and launched parent-child tour routes and parent-child tour packages, the products are becoming more and more abundant, but the problems in the development of this market are gradually emerging: there is no unified standard for parent-child tour products in the industry, the market is still in an extensive development stage, and there is a huge gap in high-quality products.

"At present, some parent-child travel products on the market are mainly sightseeing and under-developed. As long as it involves theme parks, farms, art places and other attractions, it can be labeled as parent-child travel, lacking product features and service standards. Low-quality parent-child travel products reduce the experience and quality of tourism. There are not many travel agencies that really regard parent-child travel as a professional product, and the overall start has been nearly two years. " An industry insider told reporters.

When the reporter visited the tourism market in our city, he also found that the parent-child travel products on the market are mainly provided by travel agencies and educational institutions, and the routes range from 1 day to 7 days. Faced with many products, serious homogenization and lack of parent-child elements are a major problem faced by existing parent-child travel products. Some travel agencies with insufficient innovation simply package some "family tours" as "parent-child tours", which is actually difficult for consumers to recognize.

Parent-child travel products should be designed and planned according to the characteristics and preferences of children of different ages. However, at present, many parent-child travel routes on the market are not clearly layered, and the itinerary is not much different from ordinary products. Xiao Wang, the tour guide, also admitted to the reporter that among the parent-child tours she took, there were both children aged four or five and teenagers. "The younger ones like to play with water, and the older ones are more willing to explore interaction, so it is difficult to play together."

What kind of tourism products can be defined as parent-child travel? Yi Zeng, the founder of Tongyou, believes that the essence of parent-child travel is the parent-child interaction and experience of entertaining. According to this standard, many products on the market at present have problems such as imperfect hardware facilities and low gold content. In his view, high-quality parent-child travel products should be more targeted, regardless of itinerary, hotel catering or parent-child elements, educational courses and interactive experiences.

Parent-child travel should pay attention to diversification and specialization

"In fact, the parent-child travel market will become bigger and bigger. The source of supporting this market is the growing demand for communication and interaction between parents and children. " Cai Yu, Marketing Director of Changchun Culture International Travel Service, analyzed that many children have little interaction with their parents at present, and parent-child travel is a way for parents and children to communicate and enhance their feelings. The development of new things needs a process, and the professional parent-child tourism market in Changchun is also in its infancy.

"At present, we need to really understand the connotation of parent-child travel and design distinctive products." Chen, general manager of Donkey Mama's domestic holiday business department, introduced that Donkey Mama created the brand of "Happy Parent-child of Donkey Mama", starting with details such as hotel selection, activity design, time and place of interaction, aiming at the characteristics of children of different ages and their physiological and intellectual development stages, avoiding the embarrassment of "children can't play, adults don't like to play" and having stricter supervision in terms of safety.

The insiders believe that parent-child travel products should develop in a diversified and professional direction. Product design should pay more attention to the convenience of parents, children's preferences, content adaptability, educational experience and other aspects, rather than labeling products as parent-child tours. Parent-child travel products should let parents and children have their own fun during the trip, and they can also interact and cooperate with children in the process to enhance intimacy. Creating differentiated parent-child travel products for children of different ages is not only the focus of parents' planning to take their children out, but also the direction that tourism practitioners need to change.