World Expo theme

Information:

Attracting global wisdom and innovation with harmonious "Expo software"

If the construction of modern parks is the hardware foundation for hosting the World Expo, then the theme is the soul of the World Expo.

The interpretation of the theme of the Shanghai World Expo was settled at the beginning of this year. Under the theme of "Better City, Better Life", five sub-themes have been set up: urban multicultural integration, urban economic prosperity, urban scientific and technological innovation, urban community reconstruction and urban-rural interaction. China Pavilion has established the theme of "China Wisdom in Urban Development", and will systematically display China wisdom with "harmony" as its core.

In the field of intellectual property protection of the World Expo, following the promulgation and implementation of the Regulations on the Protection of World Expo Signs in June 5438+February 2004 1 the State Council, at the beginning of this year, the Organizing Committee of the World Expo, composed of nearly 30 ministries and commissions in the State Council, deliberated and adopted the Outline of Intellectual Property Protection of the 20 10 Shanghai World Expo. The outline clearly stipulates: "Except as permitted by Chinese laws, the organizers of the Shanghai World Expo are prohibited from recording, video recording, video recording and live broadcasting the exhibitions, forums and performances of exhibitors from various countries without permission"; "The organizers of the Shanghai World Expo will provide exhibition certificates for the exhibits of exhibitors from all over the world, so that the inventions and creations exhibited for the first time at the World Expo will not lose their novelty when they apply for patents in China within six months from the date of exhibition, and the trademarks used by exhibitors from all over the world for the first time at the Shanghai World Expo will have priority when they apply for trademark registration in China within six months from the date of exhibition."

Zhou Hanmin, deputy director of the Shanghai World Expo Bureau, stressed that the Outline can be regarded as the administrative regulations of the State Council to some extent. The China Municipal Government has successively formulated and promulgated regulations on the protection of intellectual property rights in order to successfully hold a large-scale international event, with unprecedented strength, which laid a legal foundation for making the Shanghai World Expo a harmonious event with new ideas, new ideas, new inventions and new creations.

Work hand in hand with the international community.

The person in charge of the Executive Committee of the Shanghai World Expo told the reporter that as of March this year, 12, 105 countries and 15 international organizations have confirmed their participation. It is estimated that this goal can reach 170 this year.

In addition to inviting exhibitions for sovereign countries, international organizations and well-known enterprises at home and abroad, the organizers of the Shanghai World Expo also cooperated with international organizations such as UN-Habitat and the Bureau of International Exhibitions and domestic authorities according to the needs of the theme, and specially planned an "Urban Best Practice Area" covering an area of about 10- 12 hectares. This best practice area will introduce successful cases that have been implemented at present and can play a demonstration and leading role in future urban life, and show the modernity. At present, this pioneering work in the history of the World Expo has received positive responses from nearly 100 cities around the world.

Yang Xiong, deputy mayor of Shanghai and executive deputy director of the Executive Committee of the Shanghai World Expo, stressed that the 20 10 Shanghai World Expo was the first comprehensive exposition held in a developing country, and China's experience in hosting the Expo was still far behind that of some countries that had hosted the Expo many times. Therefore, it is an important principle for the preparation and holding of the Shanghai World Expo to actively carry out international exhibitions and participate in the grand event with the international community.

"The theme of the Shanghai World Expo is' Better City, Better Life', which is also the main purpose of the city," said Luo Cetus, secretary general of the Bureau of International Expositions. He believes that the Shanghai World Expo will open a window for the world to live in harmony between people, people and resources, and people and nature. -The history and origin of the World Expo.

In ancient farming society, people often carried out trading activities in festivals, religious ceremonies and celebrations to celebrate the harvest, and later gradually developed into large-scale trade and exhibition gatherings with fixed places for the purpose of exchanging goods. This is the earliest form of the World Expo. In the 5th century A.D., Persia held its first exhibition beyond the market function. /kloc-in the 0/8th century, with the continuous emergence of new technologies and products, people gradually thought of holding an exhibition similar to the market, but only for exhibition and not for sale, with the purpose of publicizing and displaying new products and achievements. 179 1 year, the Czech Republic held such an exhibition in Prague for the first time. With the progress of science and technology and the development of social productive forces, the scale of the exhibition has gradually expanded, and the geographical scope of the exhibition has expanded from one place to the whole country, from home to abroad, until it has developed into a world exposition with the participation of many countries.

After World War II, people all over the world rebuilt their homes on the ruined ruins, and on the basis of resuming production and economic recovery, the first post-war World Expo was held in Brussels, Belgium on 1958, with the theme of "Science, Civilization and Humanity". In order to embody the theme of science, the Brussels World Expo has built a spherical exhibition hall with atomic energy structure, which represents the symbol of mankind entering the new century of scientific and technological progress. Its unique and novel shape, although nearly half a century later, is still vivid. The splendor and richness of the Expo almost eclipsed previous dock fairs.

1962, Seattle, USA held a small-scale professional exposition on "Humans in the Space Age". The Expo exhibited new advanced technologies, vending machines and monorail, which was a great success.

1964, in order to commemorate the 300th anniversary of the founding of new york, new york hosted the World Expo again, although the theme was elegant, "Towards peace through understanding". However, the strong commercial atmosphere of the Expo stopped the audience and lost the significance of commemorative activities. The World Expo was first held in Osaka, Japan in 1970. The Japanese call it the World Expo, which embodies "the progress and harmony of mankind" and shows the audience Japan's development and achievements in various aspects after the Tokyo Olympic Games. Thanks to this Expo, Japan will maintain a strong momentum in its economic development in the next 10 year.

1985, the World Expo was held again in Tsukuba, a new scientific and cultural city more than 50 kilometers away from Tokyo. The theme of the Expo is "life and environment, human home technology". A year later, Canada held an Expo with the theme of "transportation" to commemorate the 0/00th anniversary of Vancouver/KLOC.

1988 is the 200th anniversary of British settlement in Australia. In order to remember this day, Australia hosted the World Expo in Brisbane, the eastern gold coast city. The theme of this Expo is "Leisure Life in the Age of Science and Technology". It shows that in today's era of extremely developed science and technology, human beings are not listening and entertaining. All countries have made a big fuss about this theme, reflecting the richness of human life with sports, entertainment, tourism, leisure, cooking, gardening and so on.

1990, Osaka, Japan held the International Flower and Green Expo with the theme of "Man and Nature". The theme of the exhibition is world horticulture, as a commemorative activity to celebrate Osaka's "New Beginnings"100th anniversary. There are 82 countries participating in this exhibition, and 55 international organizations and Japanese provinces, cities and large enterprises have set up exhibition halls or booths respectively. It has achieved hundreds of large-scale world horticultural expositions in Asia and achieved great success.

1992 is the 500th anniversary of Columbus' discovery of America. To this end, the Spanish government held the World Expo in Seville, and named the theme of the Expo "The Age of Discovery". The World Expo covers an area of 4.78 million square meters, with more than 65,438+000 countries participating. The audience reached more than 60 million people. The latest World Expo is Daejeon World Expo 1993, which is the first World Expo held by a developing country in the world. The theme is "a new way to take off".

Preparing for the World Expo is a huge systematic project. As a major action of a national government, it not only becomes an international activity to commemorate a major historical event, but also displays and disseminates great achievements in economy, culture and science and technology. So the preparation time usually takes 5 to 6 years. The planned World Expositions before the end of this century are: Lisbon World Expo 1998. 1998 is the International Year of the Ocean approved by the United Nations, and the theme of the Expo is "Ocean-Wealth of the Future". The World Expo covers an area of 55 hectares, with 120 countries and regions participating. It is expected to receive 20 million visitors, which is a professional exposition.

1999 China applied for Kunming AI Professional World Horticultural Exposition. On May 1, China 1999 World Horticultural Exposition was grandly opened in Kunming, Yunnan. This is the first global horticultural activity held in China, and its theme is "Man and Nature, Towards 2 1 century". The World Expo shows the horticultural traditions and varieties of various countries and attracts thousands of tourists from all over the world every day. It lasted 184 days and ended at 1, 999, 1, 3 1.

In 2000, the first international exposition of 2 1 century was held in Hanover, Germany, making Hanover famous in the world.

The opening ceremony of the 2005 Japan International Expo ("Aichi Expo") was held in Aichi Prefecture, Japan on the afternoon of March 24th, 2005.

The Japanese Emperor and his wife, the Crown Prince, Japanese Prime Minister Junichiro Koizumi and nearly 2,500 representatives from various countries attended the opening ceremony that afternoon.

"Aichi Expo" will be a large-scale Expo activity that will last for half a year from the 25th of this month. The theme of this World Expo is "Natural Wisdom". * * * A total of 12 1 countries and 4 international organizations participated in the Expo, and China was one of the participating countries. China Pavilion of Aichi World Expo is decorated with China Zodiac, Kowloon Wall and other landscapes with strong China characteristics, and its theme is "Nature, City, Harmony-Art of Life".

(b) International Exhibitions Bureau and World Exposition

The purpose of hosting the World Expo is often to celebrate important historical events or important commemorative activities in a region or a country. In order to show the achievements made by mankind in one or more fields, such as politics, economy, culture, science and technology, and to show the future prospects of human social and economic development, the duration of various world expositions, the scale of exhibitions, the number of visitors and the number of participating countries are incomparable to any exhibition.

Hosting the World Expo not only brings huge economic benefits to some countries, development opportunities to the host countries, expands international exchanges and cooperation, and promotes economic development, but also creates good social benefits, publicizes and expands the popularity and reputation of the host countries, thus promoting social prosperity and progress. Therefore, many developed countries use the Expo to enhance their national image. For example, France held similar large-scale world expositions for four consecutive times at 1876, 1878, 1889 and 1900 respectively. The United States in 1876, 1893, 1904,19, 1933, 1939,/kloc-0. After World War II, Japan hosted the World Expo three times in succession in 1970, 1985 and 1990 respectively, and recently successfully bid for the fourth World Expo in 2005. Due to their great influence, some developed countries are vying to host the World Expo. However, due to the frequent hosting of the World Expo, some host countries are poorly organized and various contradictions are repeated, which brings financial difficulties to the participating governments. In order to control the frequency of exhibitions and ensure the level of exhibitions, BIE was initiated by France in 1928. Up to now, BIE has 87 member countries, and China officially became a member of BIE on 1993+02, with its headquarters in Paris.

After BIE was established, a meeting was held on1October 22nd, attended by representatives from 3 1 countries. At the meeting, some governments thought it necessary to establish a set of organizational rules and regulations to stop the chaos of the World Expo and provide necessary safeguard measures for exhibitors. The Congress signed the world's first constructive "convention" on the coordination and management of the World Expo, namely "Paris Convention on International Expositions 1928". The Convention stipulates the holding cycle of the World Expo and the rights and obligations of the exhibitors and organizers, and clearly stipulates that only one World Expo will be held every 3-5 years, and the exhibition time of comprehensive World Expo will not exceed 6 months. During this period, professional World Expo can be arranged appropriately, and the professional World Expo time will not exceed 3 months. The executive body of the Convention is the Bureau of International Exhibitions (BIE). Since then, the Bureau of International Exhibitions has revised the relevant provisions of the Convention and signed two agreements, namely 1948 and 1966. 1972165438+1October 30th, the Bureau of International Exhibitions signed the new Protocol, which has been used as a regulation to guide the organization of the World Expo ever since. The Convention has been constantly revised and improved, especially for the participation of underdeveloped countries in the world. The host country has the obligation to give free or preferential treatment to the participation fees and give some financial assistance to some underdeveloped countries. For example, in addition to providing free venues, it also subsidizes the design, construction, layout and exhibition expenses of booths, so that some countries with economic difficulties or underdeveloped countries can also participate in the World Expo family.