How to avoid the misunderstanding of global tourism and scenic tourism?

As far as its positioning strategy is concerned, the positioning of scenic tourism is the personality shaping of a single scenic spot. Global tourism is the overall positioning of tourist attractions involving a certain area. Moreover, only when tourism becomes the dominant factor of regional economic development can it become a global tourism.

On the other hand, to develop global tourism, we should jump out of tourism and scenic spots to see tourism. After entering an area, tourists can feel the differentiated experience and the differentiated freshness from the whole rather than the part. Forward-looking Industry Research Institute, an authoritative consulting organization, believes that when developing global tourism, all localities need to comprehensively consider the following aspects.

Tourism destination level: it mainly advocates the all-round and multi-level development of tourism activities in tourism destinations. In this process, the diversified supply of tourism products is needed, not just limited to scenic spots.

Cultural level: Indigenous residents and employees are required to have the spirit and action of openness, pleasure and service, and form close interaction with tourists, so that tourists can better integrate into local life and experience different living conditions.

Spatial level: make the whole area a space and place suitable for tourism. For example, Paris, France, the whole city is a scenic spot. Visitors will have a multi-sensory, multi-faceted and multi-level experience after entering, thus making it a global model for global tourism.

Product level: diversified product system can meet the needs of sightseeing, leisure and vacation, and meet all kinds of groups. Local dishes and special commodities can form a product system.

Industrial level: tourism is closely integrated with primary production, secondary production and tertiary production, and closely integrated with industry, agriculture, finance and transportation. In the development of the whole region, tourism is not separated separately, but forms a coupling relationship with other industries and development factors to achieve mutual integration and mutual appreciation.

Service level: With the help of Internet and Internet of Things technology, we will fully realize the intelligentization of regional tourism services, provide more convenient and humanized services, and save the operating costs of tourist destinations.