"Double Chain of Agriculture and Tourism" in Agricultural Industrial Park

Poverty-stricken areas dominated by agriculture often bring great pressure to local government finances, agricultural production cannot form large-scale operation, agricultural products have no brands, they can't afford to spend money, people lack other sources of income, and the improvement of living standards is slow. These problems are puzzling the local government and farmers. How to seize the historical opportunity in the new period of reform and opening up and find a breakthrough in rural development has become a common concern of the public.

The uniqueness of the "double-chain model of agriculture and tourism" lies in starting with the attraction of tourism development and striving to build a successful fruit and vegetable brand with the help of the intangible brand promotion effect of millions of tourists every year. Tourist destinations have become fruit producing areas, and farmers have jumped out of the limitations of farmhouse music and entered workshops and factories, becoming a new force in the brand fruit and vegetable processing industry. Thus, the linkage effect between tourism and modern agriculture is realized.

The advantage of the "double chain of agriculture and tourism" model is that the two industrial chains can operate at the same time, but in the process of operation, different stages have their own emphasis, and the effect of the model also has a gradual process, which we call "two-step".

Step one: accelerate the development stage of tourism.

Because tourism plays a great role in stimulating the economy, we should first vigorously develop tourism. At this stage, we should make use of the advantages of tourism development to form a crowd gathering effect, increase the publicity of tourism commodity brands, and make the destination form the sales of characteristic agricultural products.

Lingshan scenic spot began to develop tourism in the early days of opening up, and it will be an accelerated development stage in 3-5 years. At present, by promoting Lingguohui leisure and holiday industry and publicizing Lingguohui brand tourism products, with the popularity of Lingguohui leisure and holiday industry, Lingguohui brand will spread all over Bohai Sea and three northeastern provinces, laying a solid foundation for the next stage of fruit industrialization development.

The second step: the management period of agricultural industrialization

When the development of tourism officially pushes the brand of agricultural products to the domestic market, the double chain of agriculture and tourism will enter the second stage-the operation period of agricultural industry. At present, agricultural industry has become the second main channel for farmers to make money, and brand agriculture and agricultural product processing industry have officially become one of the local pillar industries. At the same time, the development of characteristic agriculture can in turn promote the development of tourism, so as to realize the linkage effect of tourism and modern agriculture.

After five years of operation in the scenic spot, the second phase of lingshan scenic spot continued to heat up, and the newly introduced fruits in the previous phase gradually matured after 3-5 years. With the popularity of tourism, "Lingshan" series of fruit brands have been officially pushed to the domestic market. "Guo Ling" brand agriculture and agricultural products processing have officially become one of the pillar industries in Shanshenzi Town. At the same time, the leading industries will adhere to the road of "company+base+trademark+farmers" and begin to lead farmers to take the road of industrialization development.

Seven selling points-breaking through the business operation mode

One-sale concept: the original concept is the soul of a project. Although it can't bring direct economic benefits, it determines the prospect of sustainable development of the project and can attract a group of like-minded tourists spiritually.

Second, selling brands: the brand is the brand of the soul. Through the brand, the image of the project location can be enhanced, the potential value of the land can be improved, and huge intangible assets can be formed.

Three selling ecology: emphasizing ecological environment, low-carbon environmental protection and organic concept. Give full play to the role of urban agriculture in purifying, beautifying and greening the environment, deliver fresh air to the city, establish a harmonious ecological environment between man and nature, and make the city full of vitality.

Four-selling production: for agricultural leisure manor, agriculture is still the leading industry for its long-term development, and it is necessary to lay a good foundation for its leading industry. Therefore, from the perspective of industrialization, development should first break away from the development model of primary agricultural products and extend the agricultural industrial chain; Second, through a series of activities such as research and development, planting, deep processing, packaging, warehousing, logistics, transportation and sales of agricultural products, industrialization will be realized and the core industrial base of the farm will be formed.

Five selling life: developing leisure farm holiday projects, combined with leisure real estate projects, so that tourists who have lived in cities for a long time can enjoy a slow-paced and natural quality lifestyle in the countryside, which is exactly the demand of the market.

6. Selling items: the premium range formed after the appreciation of the selling market. This area is very large, and there are many specific projects in it. Some projects are developed in the early stage and then sold, which is the premium space after the appreciation of the selling market.

Seven-sales integration: forming multi-industry integration. According to the research of our institute for many years, agricultural industry is the core industrial base of agricultural leisure manor, but it is not the only one. Leisure agriculture projects can integrate resources, develop in the direction of tourism and real estate, and realize industrial integration. The development and introduction of tourism and real estate industry should follow the principle of "agriculture as the foundation, tourism as the brand and real estate as the income", invest in stages and develop gradually.