What are the objects and methods of tourism business promotion?

Business promotion is a sales promotion method suitable for short-term sales. It is a general term for all corporate marketing activities except advertising, public relations and personal selling that are adopted by enterprises to encourage the purchase and sale of goods and services. . Consumer-oriented business promotion methods 1. Gift promotion. Giving away samples or trial products to consumers is the most effective way to introduce new products, but the disadvantage is the high cost. Samples can be distributed in stores or downtown areas, included with other products, publicly advertised, or delivered to homes. 2. Discount coupons. When purchasing a certain product, you can avoid paying a certain amount of money by holding the coupon. Coupons can be sent through advertising or direct mail. Page 2 (*** 8 pages) 3. Packaging promotion. Provide combination packaging and matching packaging products at more favorable prices. 4. Lottery promotion. Customers can receive lottery tickets after purchasing certain products, and use the tickets to win prizes or bonuses in a lottery. The lottery can take various forms. 5. Live demonstration. The company sends promoters to demonstrate the company's products at the sales site and introduce the features, uses and methods of use of the products to consumers. 6. Joint promotion. Enterprises and retailers jointly carry out promotions, and some products that can show the advantages and characteristics of the enterprise are displayed in shopping malls and sold at the same time. 7. Participate in promotions. Through consumers' participation in various promotional activities, such as skills competitions, knowledge competitions and other activities, they can obtain corporate rewards. 8. Conference promotion. Various on-site product introduction, promotion and sales activities during various trade fairs, expos and business meetings. B. Business promotion methods for middlemen 1. Wholesale rebates. In order to attract wholesalers or retailers to purchase more of its own products, a company will increase the rebate ratio to wholesalers or retailers who distribute its products within a certain period of time. 2. Promotion allowance. In order to encourage intermediaries to purchase the company's products and help the company promote the products, the company can pay certain promotion subsidies to the intermediaries. Page 3 (*** 8 pages) 3. Sales competition. According to the actual performance of each intermediary in selling the company's products, different rewards are given to the winners, such as cash prizes, physical prizes, free travel, vacation prizes, etc., to serve as incentives. 4. Support retailers. The manufacturer subsidizes the decoration of the retailer's counters and provides POP advertising to strengthen the retail network and increase sales; it can dispatch factory information personnel or sales personnel for training. The purpose of manufacturers doing this is to increase the enthusiasm and ability of intermediaries to promote their products. C. Business promotion methods for internal employees are mainly aimed at internal sales staff of the company, encouraging them to enthusiastically promote products or deal with certain old products, or encourage them to actively explore new markets. Generally available methods include: sales competitions, free personnel training, technical guidance, etc. Page 4 (*** 8 pages)

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