Is rural tourism an "economic phenomenon"?

In the next ten years, or even thirty years, rural tourism will be the largest, most active, and most potential field. The tourism demand of 6 billion people will mainly rely on rural tourism.

Moreover, in the post-epidemic era, the demand for rural tourism and visits to rural destinations is increasingly becoming a new trend, and rural tourism is taking advantage of the trend. Tourists are increasingly inclined towards slow-paced, short-term, short-distance, high-comfort travel methods, and are heading towards routes with an "ecological, cultural and healthy" charm.

Moreover, travelers have personalized consumption concepts, ecological values, diversified needs and diversified aesthetics. The existing tourism product chain is difficult to meet their needs, forcing rural tourism products to urgently It needs to be updated to meet market demand.

In the past, rural tourism developed through traditional or non-traditional models had to be upgraded in quality. In the past, there were more or less homogeneous business formats with aesthetic fatigue and stacked functions, which could not satisfy the curiosity of tourists. If they continued to operate for a long time, they could only remain in a stalemate, and it was difficult to achieve output benefits. The bonus period did not exceed 3 years. , 4 years.

At the moment, judging from the domestic environment, the general direction is to achieve common prosperity for all people through rural revitalization; the big demand is to expand domestic demand, stimulate consumption, transform the economic growth model, and make up for it through internal economic circulation. There are many potential needs in rural areas.

The "14th Five-Year Plan" has begun, and rural revitalization is taking advantage of the momentum. Rural tourism must continue to empower and act as an effective carrier.

In order to revitalize the countryside, industry is the support. Projects should be used to drive the effective development of rural tourism. Everything should be born for and for industry as a prerequisite to promote the integrated development of rural primary, secondary and tertiary industries.

Because rural tourism can protect a place's landscape, revitalize cultural resources, lead lifestyles, create cultural and creative products, and promote industrial integration, and can be directly or indirectly related to more than 100 industries.

As long as the industry is implemented, it can drive employment and income-increasing channels for aboriginal people, become the source of living water for farmers to get rich and rural development, form new business formats and new models of rural industries, obtain output benefits, and promote Rural economic development.

To be sure, rural tourism is an economic phenomenon, and it is a positive development that promotes the development of the rural economy.

In the future, during the "14th Five-Year Plan" and even longer periods, "upgrading" will be the main theme of rural tourism development, and investment in new projects will return to rationality and experience-based economy-led rural cultural tourism products. It will be recognized by the market and pursued by capital. It is not difficult to predict that rural tourism will still be a “blue ocean” for investment in the future.