Traditional Culture Encyclopedia - Weather forecast - For those who sell shoes, how do you keep track of seasonal purchases?

For those who sell shoes, how do you keep track of seasonal purchases?

I think the first thing is to pay attention to the weather and climate changes. This year’s spring is relatively short, the weather is not always warm, and summer has entered like lightning, so this year’s spring shoes are It is more difficult to sell, and summer styles may not be prepared enough, resulting in no goods for sale in hot weather. Comparing urban differences and paying attention to consumption changes in his hometown, Mr. Li found business opportunities that others had not yet discovered. Pricing should be adapted to local conditions, and the price of some styles of shoes should be appropriately increased according to the current market situation, so that the average shoe price is higher than the Guangzhou market level. I purchase goods carefully and pay attention to communicating with buyers, and I get a lot of convenience and benefits. Mr. Li Tao, a young man from Shandong who is less than 30 years old, has been working as a white-collar worker in Guangzhou for only a few years. However, he found the business opportunity to start a small business and purchased goods from Guangzhou. In 2005, he returned to his hometown of Linyi, Shandong to open a high-end brand shoe store. At the beginning of the business, the annual profit reached more than 100,000 yuan, making all direct sellers in Guangzhou envious. Trying on shoes shows his passion for entrepreneurship. Mr. Li, a tall young man from Shandong, has had a problem since he was a child: because of his big feet, it is difficult for him to buy shoes that fit him. A few years ago, when Mr. Li Tao came to Guangzhou to work, he felt like he had entered shoe heaven. Paying great attention to micro-site selection, Mr. Li spent half a year investigating the sales of various stores of several brands. From this we discovered a general rule: brand shoe stores opened in department stores and commercial pedestrian streets are always booming, while those opened in residential districts or ordinary commercial streets are much less popular. Even if the shoe stores of the same brand are opened in different shopping malls, there are big differences. For example, a certain brand's specialty store is located on the first floor of a large shopping mall next to the main road. The glass display windows are very eye-catching and crowded with customers every day. However, the reputation and traffic flow of another shopping mall are not worse than the former, but because it only has a third-line store for the brand, Location, sales have plummeted. From this, Mr. Li clarified the location principles for choosing a front-line shop in a bustling shopping mall. In his hometown, he compared and compared again and again for half a year, and finally found a good stall in early 2005, and negotiated to pay the shop rent with 20% of the monthly turnover. At the same time, he quickly signed a long-term purchase agreement with Guangzhou brand merchants. Mr. Li is busy decorating here, and he doesn't neglect purchasing goods there. What kind of products to choose is actually a big question. Let’s talk about size, which must be adapted to local conditions; Mr. Li thinks that the feet of people in his hometown are often too large and the insteps are high and protruding. He certainly cannot copy the purchasing pattern of Guangdong specialty stores, but should increase one or two sizes in order when purchasing: For example, in Guangzhou, for a certain style of sandals, five or six pairs are usually sold in sizes 36 and 37, two or three pairs in sizes 34 and 35, and one or two pairs in sizes 38 and 39 each; in Shandong, the number will be 37 and 38. No. 39 had five or six doubles, No. 39 had two or three doubles, and Nos. 35 and 36 had one or two doubles. In addition, Shandong girls are relatively tall, so when it comes to women's shoe styles, they should focus on generous and simple styles. You should be careful when choosing styles that are too petite or have too thin shoelaces. In this way, Mr. Li's first purchase can be described as excellence, and it became an instant success after opening.

He took advantage of the seasonal difference between Shandong's spring and summer later than Guangzhou's and autumn and winter earlier than Guangzhou's to buy goods piecemeal, and at the lowest average price, he got products that were almost out of season in Guangzhou but were popular in Shandong.