Future trend of business model brought by internet

Trend 1: The government promotes the implementation of "internet plus"

The "internet plus" is national. Just like "Theory of Three Represents", local governments will put forward the master plan of construction, and then tender or outsource it to service-oriented enterprises that can help enterprises make transformation to implement it. In the long-term implementation of "internet plus" in the future, the government will play a leading and promoting role.

first, find those enterprises that meet the policy and do well, and set them as benchmarks to play an exemplary role.

the second is to tap those potential enterprises, which can develop into "internet plus" enterprises in the future, which is a case.

thirdly, according to the actual situation in various places, we should establish a newer and more grounded "internet plus" industrial park and incubator, and integrate local resources to create a group of enterprises with Internet thinking.

the fourth is to introduce "internet plus" technology, including regularly inviting relevant personnel to train internet knowledge for local enterprises and retraining on-the-job employees.

Fifth, docking resources, establishing long-term information, assistance and talent exchange relations with major Internet enterprises, and allowing Internet enterprises and traditional enterprises to communicate with each other in the exchange, so as to facilitate further cooperation.

Trend 2: the rise of "internet plus" service providers

Next, a large number of third-party service enterprises between the government and enterprises will appear, which may be dominated by Internet enterprises, but it does not rule out that some traditional enterprises will also counterattack and become "internet plus" service providers. In fact, from the service point of view, the transformation of traditional enterprises into "internet plus" service providers is also a transformation.

This is a kind of intermediary role. They will not engage in the production, manufacturing and operation of traditional enterprises in internet plus, but they will help the online and offline cooperation. More is to do the docking work of both parties, and the profit mode is the service fee and various value-added service fees after the successful docking of both parties.

these value-added services may be training, recruitment, resource search, scheme design, equipment introduction, workshop renovation, etc. The initial "internet plus" service provider is a single company, but it will develop into a complex in the later period, and it is not excluded that it will develop into a platform-based enterprise with pure Internet mode in the later period. Third-party services involve big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, smart equipment vendors, robots, 3D printing and so on.

trend 3: the first popular occupation is "internet plus" technology

The first popular occupation in the "transition bonus" period will be "internet plus" technology. Due to the needs of society and industry, a large number of professional and technical practitioners will be born. The composition of this professional group will be mature technicians and operators, and more people will be employed through training.

To work as a "internet plus" service provider requires everyone to have an overall planning idea. They can do things according to the "internet plus Overall Solution", and then have a specific and good field, such as operation and technology, which will be matched with offline traditional enterprises through continuous downward extension.

Even, the "internet plus" service provider should provide several service representatives for each enterprise, and the staff should be stationed in the business or in the post to provide one-on-one services for the enterprise.

Trend 4: Vocational training in internet plus is on the rise

The government and enterprises also need more talents who know internet plus, and online and offline vocational education on internet plus training and special training will break out. In the field of online education, vocational education has always been a very popular type of education, and at the same time, its market share is relatively large, and it will make great progress every year.

In the upsurge of "internet plus", in view of the rise of internet plus Vocational Education Association, it can be subdivided into the specific work of each job. In fact, these trainings are still the positions of Internet enterprises. Traditional enterprises want to change their enterprise structure and need to be equipped with more professional and skilled employees.

"internet plus" vocational training is aimed at two groups, one is the training of employees in traditional enterprises, and the other is the training of people who want to engage in this industry.

Trend 5: Platform (ecological) e-commerce is popular again

In terms of e-commerce, platform-based e-commerce and ecological e-commerce associations are widely concerned, including large platforms and local platforms. Whether it is Taobao, JD.COM or a small shopping mall somewhere, more traditional enterprises will contact them. Even these platforms will set up an independent "internet plus" service company to go deeper into the enterprise.

for traditional enterprises, more enterprises will choose to join a platform or ecology in the initial transformation practice. On the one hand, we can accumulate some resources from the platform or ecology and learn its operation mode, and on the other hand, we can avoid the failure of self-built platform operation.

with the platform or ecology, we can better understand our own resource advantages and disadvantages. By cooperating with other businesses, we can understand the overall industrial chain layout and establish a pattern view.

this will help traditional enterprises find the breakthrough point of transformation, and then they can replace the face with the face, and the enterprise itself may develop into an ecology. Of course, the platform or ecology is not only online, but also a certain degree of offline resource integration can give birth to the platform. After more platforms or ecosystems appear, all internet plus needs to do is to connect the ecology and platforms, which is more conducive to the overall upgrading of the industry.

trend 6: the supply chain platform is paid more attention

the supply chain platform will become the most important, and the merchants who specialize in designing and researching the supply chain will become the service providers that constitute the main structure of the new business model of traditional enterprises, which is what every enterprise that accepts the "internet plus" should follow.

the fundamental transformation of enterprises and industries is the internetization of supply chain, which is also the optimization and upgrading of supply chain. For a traditional enterprise, the personnel structure can be as flat as that of a traditional enterprise, technicians can also be fully equipped, and the assessment system can also follow the example of internet enterprises, but the transformation of the lower supply chain is a very difficult problem.

supply chain involves logistics, cash flow and other important factors to maintain the operation of enterprises, and many traditional enterprises can't be transformed at all now. The traditional supply chain model is relatively inefficient, and the traditional enterprises after the internet will be dragged down by it. Therefore, "internet plus" requires some professionals who specialize in supply chain design and transformation to stand up and serve the vast number of enterprises that need transformation and upgrading.

trend 7: O2O will become the first choice for internet plus enterprises

O2O will be paid great attention to, and it has become a topic that all businesses are discussing at present, but O2O is not a business model, but only a form, which can be used by traditional enterprises to further transform the original business model.

At the same time, as a new business form of connecting lines and offline, it will become the first choice of traditional enterprises at present, and O2O-related information companies and research units will be valued and warmly welcomed. After "internet plus" was put forward, many people thought that O2O had no place under the general trend of the integration of online and offline industries, which Viagra did not agree with.

As a commercial form of online and offline professional research, many traditional enterprises, especially handicrafts, have found a suitable model for enterprise development, which is exactly what the "internet plus" model needs to learn from.

A large number of cases of O2O enterprises can provide experience for the transformation of traditional enterprises, and also provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for every traditional enterprise and a subject that online enterprises must study. At the same time, Viagra thinks that the reason why "internet plus" was launched by the government is that various business models based on O2O are its reference, which can also be regarded as a change of direction.

Trend 8: Entrepreneurship Ecology and Incubators Deeply Cultivate "internet plus"

At present, there are more than 1,2 incubators in China, and 215 will be the first year of incubator integration. At the same time, in the next development, the incubator will mainly promote "internet plus", and the new model enterprises that integrate traditional enterprises with "internet plus" will receive the same attention as high-tech industries.

Another reason why "internet plus" was introduced as a policy is that the current all-round entrepreneurship is the era, and most entrepreneurial projects are more or less related to the mobile Internet. The hot entrepreneurial projects in the fields of intelligent hardware, online education and O2O have indirectly promoted the rise of industries such as new materials, sensors, integrated circuits and software services, and there have also been enough entrepreneurial projects in these fields.

At present, the entrepreneurial projects around the Internet have formed an ecology, and the relevance of entrepreneurial projects is a vein, which can sort out and integrate the whole industrial chain of some industries; The Internet of Things is another thread, which connects intelligent hardware, wearable, biomedical and other fields.

The whole entrepreneurial ecology revolves around the mobile Internet, and the government has taken the lead in launching the "internet plus" policy, precisely to promote the emergence of more Internet entrepreneurial projects. Encouraged by the policy, there will be more Internet entrepreneurial projects, and the traditional entrepreneurial projects will get better and better, so as to solve the upgrading of the industry. Therefore, incubators in various places will mainly promote the "internet plus" project.

trend 9: accelerate the merger and acquisition of traditional enterprises

it is not uncommon for internet companies to invest in traditional enterprises. in fact, there are not a few cases in which traditional enterprises invest in or acquire internet companies. In the past research on the transformation of traditional enterprises, Viagra believed that shareholding and M&A were the simplest and quickest ways for traditional enterprises to become Internet-based.

this is more direct and effective than the traditional enterprise's high-paying e-commerce operation team or the introduction of high-tech talents. It takes a long time for the introduction of teams and talents to adapt to the original structure and operation mode of the enterprise, and not all enterprises are suitable for directly changing the operation and maintenance mode.

direct acquisition of an internet enterprise, in which all the business of the enterprise is packaged and connected with the traditional enterprise, is equivalent to the outsourcing of internet business, but it is an internal company, and the businesses and employees of both parties are not in conflict, which can be described as killing two birds with one stone.

don't look at how many billions of dollars Internet companies are worth. There are so many Internet companies with a market value of more than 5 billion dollars, and the offline capital is much more than online. A large amount of private capital has accumulated for a long time. In the past, these capitals were invested in traditional industries such as banking and energy. In recent years, with the depression and depression of the real industry, these enterprises holding a large amount of capital began to focus on the Internet, and many funds focusing on Internet investment have traditional enterprises.

Offline capital investment online is conducive to the optimization and redistribution of private capital. The investment model of "Qian Shengqian" has become morbid now, and the illegal fund-raising of the Democratic Progressive Party under various pretexts such as P2P is increasing day by day. If this part of the money can be transferred to entrepreneurial projects, it will better promote the overall transformation of society.

Trend 1: Promote the rapid landing of some Internet companies

Although the "internet plus" is more about the integration of the Internet and traditional enterprises, in fact, many Internet companies are also seeking to cut into the traditional market, and these enterprises also need to transform. The most striking example is the current tens of thousands of mobile phone applications. These apps dismember the PC Internet market and accumulate more than 1 million or even hundreds of millions of users in a short time, but they lack a better business model. Simply put, they can't find a way to make money.

there may be many users and high activity, but they just can't be realized directly, or the consumption power of users is too poor. Basically, every APP is a representative of an industry or its sub-sectors. When there is a profit problem that cannot be solved online, these businesses have a trend of landing offline. For example, singing bar is trying to do KTV by itself and cooperate with offline KTV, and ink weather begins to do hardware business cooperation with air detection and air purification hardware.

In the past, if Internet companies took the initiative to find traditional enterprises, the conditions they talked about would be very passive, and the "internet plus" would let traditional enterprises take the initiative to find Internet companies. For example, on the issue of "haze control", manufacturers with serious pollution and merchants of traditional testing equipment may find Internet companies to provide overall solutions and product cooperation programs. The "internet plus" policy can promote things that these businesses can't do or dare to think about in the past, which is also a trend in the future.