Six interesting ways to create copywriting content in social media marketing

Good copy content will make communication more effective. In essence, advertising is information dissemination with commercial purpose as its task, commercial information is the result, communication is the process, and creative way is the means to achieve the result from the process. So how to create copywriting content based on social media marketing? What are the fun ways? Here are some sharing tips! First, interesting jokes Weibo jokes are booming, and jokes have become a climate. Brand segmentation around brands and enterprises is also due to factors such as soft implantation, fun, and de-advertising. There is no blunt advertisement, which makes communication silent. Attend a friend's flash marriage. At the wedding ceremony, the master of ceremonies said: Please give the groom a wedding speech! The buddy paused, looked at the bride affectionately and said, "Thank you Ma, thank you WeChat, thank you people nearby." Let's give another example. In the contest # I miss you so much, there is an award-winning work which is also a good case: The Bottom of Love. Yang Guo said, "Dragon, how did you spend these sixteen years?" The little dragon girl said, I eat jujube under the jujube tree every day. When I am bored, I will carve the words "I miss you so much" on the jujube core and tie it to the jade bee. It was pitiful to read it, but I finally let my son read it. Yang Guo said, this date is the benefactor of our reunion, so it's called "I miss you so much". Haha, funny jokes, that's it, can impress people and spread the brand. The trick here comes from real life scenes, but it is more dramatic. Second, taking advantage of the situation to join in the fun is actually a kind of marketing. You can use it when you see the value of communication, but with the development of social media, everyone will play and participate collectively. There are two tricks: first, be quick, speed is critical, and if you can't catch up, the heat will be gone; The second is to make good use of the situation and do a good job in marketing. In fact, it is to stand on the shoulders of giants, "stack" the brand advantages, and go to many "people who eat melons" in a more people-friendly and enlarged way. If you happen to poke the user's emotional point, then congratulations, you are about to usher in a wave of user marketing events. For example, I think everyone who wants to read the article will be attracted by Xi tea and the corresponding funeral tea. At first, funeral tea & appeared on the Internet a few days before April Fool's Day because Xi tea swept the magic capital wildly, which proved to be a spoof afterwards, but May Day was hungry & Netease jointly opened it opposite Xicha. Although it only lasted for four days, it was a direct "challenge" for a while. Burial tea became popular and quickly became popular because of the popularity of these two popular elements: 1 and love tea. 2. The popularity of funeral culture among young people at present means that the popularity of funeral tea is based on the popularity of love tea and funeral culture, coupled with the insight and understanding of young people by two major Internet companies, which makes this wave of marketing very successful and finally achieves the goal of brand rejuvenation! Third, the topic of "being made" Making topics is one of the main ways to produce high-quality content, and people's demand for "topics" is constant. In this era, everyone lives in the theme of fragmentation. Every day, we brush our mobile phones and brush hot spots, and the topic becomes as indispensable as air and water. Just like this, topic marketing has become an essential marketing skill for many brands: create a topic for products for everyone to discover, discuss and spread, and finally achieve the communication effect of four or two. The title created the favorite "sensational". For example, Google's communication action is very "warm". Please give my father a day off is such a genius-"Little girl Katie wrote to Google with crayons to ask for leave for her father, and then her father's boss wrote back and agreed". "Dear Google, can you give my father a day off? For example, let him have a day off on Wednesday. Because my father can only take one day off on Saturday every week. Katie. Ps: It was Dad's birthday. Ps: This is the summer vacation. " "Dear Katie, thank you for your letter and request. Your father has been working hard. He designed many beautiful and pleasant things for Google and millions of people in Qian Qian all over the world. Because his birthday is coming, we realize the importance of summer vacation, and we decided to let him take a week off in the first week of July. Good wishes! Daniel Schiplov. "This fairy tale story touched many people, full of human nature touched the weakest part of people's hearts, and they actively forwarded it, thinking that it was not an advertisement, but a positive story. There are also a lot of reprints on social networks such as Facebook and Twitter, and Google has searched more than 75 million related records. Fourth, talk about emotions and play with feelings. The communication content based on emotional color is the easiest to touch people's inner world, which is why many advertisers emphasize the need to sneak into the user's mental communication. 20 14 has two such cases worth sharing. One is that Coca-Cola set off a "lyric bottle" craze after the "nickname bottle" activity, from Jay Chou to May, from the theme song of the World Cup to the seasonal songs in the graduation season, taking into account the preferences of different ages, genders and specific groups; Second, it took two years for the hammer mobile phone to finally come. Luo Yonghao faced the abuse of fans and the decline of the industry. In the final speech, "I love the world more on the road of being hacked repeatedly;" Even if it is not understood by others, it will not give up the product. " Lyric speech decompresses, shows personal feelings, and makes many consumers buy it. Indeed, music lyrics, as the carrier of "implicitly expressing emotions", turn the packaging itself into a kind of "self-media" emotional communication with the audience, which is easy to cause * * *; In the face of the saying that "it took Lao Luo two years, but it was a joke", Lao Luo can only empathize with others and cannot make sense, so he can impress people who like him through sensibility. This is a way to learn from when creating content. Fifth, the echo of "spoof" is popular every year. Before my mother hit me again, a group of four cartoons of a mother slapping her daughter and talking to her mother and daughter became popular on the Internet. This year is "which excavator technology is stronger?" Looking for Lan Xiang in Shandong, China was a smash hit. Before this question, the netizen added "Now the question is coming", followed by "Which excavator is better", or other questions can be asked. This is the standard ending of many stories that are promoted to paragraphs. This kind of "spoof" is generally interesting, personalized and interactive. Within the controllable range, it will play a positive role in brand rejuvenation, because the promotion means should keep pace with the times, sneak into the minds of target customers, and achieve the effect of maximizing communication. Explain the history, connotation and spirit of the brand to consumers, and instill the brand concept imperceptibly. Therefore, good marketing means telling good stories. Seven, telling a different story copy must be good at telling stories, which should be learned from the ancients. In 2 10 BC, when Chen Sheng and Guangwu couldn't reach Yuyang garrison as scheduled, they decisively chose to kill the generals and raise their sticks to rebel. But the problem is how to trust them, so there is a note in the fish's stomach that says "Chen", and a bonfire is lit in the shrine near the station to install what the fox says, making a sound of "Great Chu Xing, Chen". So this special audience surrendered to a wonderful story and obeyed the maker of the story. (The article was organized from the network by 178 Soft Text Network)