How to activate community members?

Community operation is also a big organizational management. Seed users in the primary stage must find their own co-channel. Only by constantly outputting to each other can this be valuable and cured, and more people with the same frequency can be activated!

Or use robot tools to enliven the atmosphere, provided that there are people with the same frequency first, otherwise many people will misunderstand the group because of information pressure, so use it with caution.

Next, I will briefly share some things we can do in the community!

Now everyone has hundreds of communities on WeChat. Why do people have to look at your community?

Community operation needs to be continuous and active, and activities need to be continuously increased to mobilize everyone to participate. Five community activities are shared here.

The first is the morning paper and the evening paper.

Needless to say, the morning paper and the evening paper are well known. Users can be more active by providing content that conforms to community tonality at a fixed time for a long time.

There are several key points: continuous fishing for three days and drying nets for two days; Fixed time; Content quality.

For example: publish morning paper, weather forecast and whisper every morning.

Second, community sharing.

Community sharing is also a common tool in the operation of community activities. Before organizing sharing activities, the operation needs to consider several issues clearly.

1. Who is the sharer?

2. What is shared?

3. The purpose of goal sharing

4. When to share?

Whether the sharer is well-known, how professional the sharer is, whether the shared content is of interest to everyone and so on. , all determine the participation and sharing of community members.

The purpose of sharing is also critical. Many big coffees are called sharing, but they are actually promoted. Then such sharing is not only ineffective, but also harmful to the activity of the community. It will be more difficult to organize sharing activities in the future.

For example:

Share content: how to manage your time?

Sharer: the author of this book.

Sharing time: 8 pm

Sharing purpose: let everyone manage their 24 hours and do things efficiently.

Third, topic consultation

Project consultation is a single breakthrough activity for a single member. The general activity flow is as follows.

1. Initiate topic consultation and collect five questions that everyone is most interested in.

2. Inform the group members and ask them to prepare their own answers.

3. In the consultation session, everyone expressed their opinions and their thoughts collided.

4. The expert group puts forward opinions and gives final suggestions.

5. Choose the best answer and send a small gift to express your gratitude. The activity is over.

Fourth, the punch card competition

1. Set the activity play, rules and permissions.

2, before the start of the game, be sure to clear how to play the activity (private chat screenshot).

3. Introduce the rules again in the group to guide everyone to set up the flag.

4. Supervise punching in every day.

5, the end of the game, announced the winner, rewards and punishments according to regulations.

For example: punching in early, reading and punching in similar communities can carry out this activity.

Fifth, the community tries to exchange blood regularly.

If it is a free community, it is suggested to digitize the community every month according to the community data, screen out some diving users, and then inject some fresh blood.

Because if it is a free group, there is no cost for users to join, and there will be an indifferent attitude towards diving users. Once he has set Do Not Disturb, it's hard to soak again. Therefore, some group rules can be formulated to explain that good and bad users will be filtered in the group every month, and the addition of new blood can also drive the community to be active.

Today, I mainly introduced five common community activities, which still have a great effect on improving community stickiness and active users. Let's combine our own community to plan activities!