How to evaluate a tourism promotion activity in Xi 'an and a tourism advertisement in Xi 'an?

The growth rate of most advertising industries has exceeded 10%. Among the top five advertising industries with a relatively large base, there are three industries-motor vehicles, household appliances and home decoration, with an increase of about 40%, and only four industries have negative growth, namely, communications, trade shows, medical devices and life services. The market of medicines and health care products, which originally contributed a lot, is gradually sinking in Longshou Village in the northern suburbs! There is a huge advertising market, and all kinds of advertisements can catch up! Key points:

1.Xi travel advertisement

This city is located in the north of Shaanxi Province, in the middle reaches of the Yellow River. It governs 1 district and 12 counties, with a total land area of 37,000 square kilometers and a total population of 2 1.9 million. It is an excellent tourist city in China, three educational bases of patriotism, revolutionary tradition and so-and-so spirit, and the first batch of famous historical and cultural cities in the State Council. The tourism resources, mainly the Mausoleum of the Yellow Emperor, the revolutionary holy land of China, the Hukou Waterfall of the Yellow River and the loess culture, are well-known at home and abroad, and folk arts such as northern Shaanxi folk songs, northern Shaanxi yangko, Ansai waist drum, peasant paintings and paper-cutting have long enjoyed a good reputation. They are unique tourist attractions in the western region. There are 5,808 historical sites, 445 old revolutionary base areas and nearly 70,000 cultural relics in the city.

So-and-so, once a place that many people yearn for, is the representative of new China revolutionary culture. Its rich loess culture and simple folk customs in northern Shaanxi have always been indispensable elements in the creation of revolutionary film and television dramas. Since the founding of New China, the theme of revolutionary period has been developing vigorously, and the value of a film and television city is not nostalgia. Its establishment has played a valuable role in promoting and demonstrating the excavation and development of red cultural resources in Shaanxi. The integration and interaction of folk customs and revolutionary themes, film and television crews, tourists and scenic spots in northern Shaanxi undoubtedly provides a powerful example for the development of tourism culture in northern Shaanxi.

So-and-so film and television city is a combination of folk culture, amusement park and film and television city, which conforms to Shaanxi tourism policy and the needs of the times. According to incomplete statistics, at present, there are more than 1 10 film and television studios in China that have passed the project examination and approval, more than 30 film and television studios under planning are under intensive construction and investment promotion, and small-scale film and television shooting bases are all over the country. In recent twenty years, with the continuous development of domestic film and television market economy, the upsurge of building film and television bases has been set off all over the country. Among them, Zhejiang Hengdian, Beijing Xiangshan, Huairou, Hebei Zhuozhou, Jilin Changchun, Shandong Weihai, Jiangsu Wuxi, Ningxia Zhenbeibao and other places have built well-known domestic film and television cities. However, due to various reasons, Shaanxi, one of China's established film studios and rich in historical and cultural resources, lacks its own film and television shooting base in China, especially in the Zhou, Qin and Han Dynasties. In the face of so many competitors, first of all, make a comparison of the advantages and disadvantages of folk culture film and television city in a certain period. Let's first look at Hengdian Studios from the national perspective. 20 1 1 year, as many as 150 film and television works were shot in Hengdian. At present, a large number of Chinese and foreign film and television crews have flooded into Hengdian. Some crews that are still in preparation even booked important shooting scenes for the summer of 20 12 in advance. These all come from a principle that Hengdian Studios 10 has adhered to for years. -There is no charge for renting scenes. Although the scene claims to cover the history of China for 5,000 years, it is still incomplete. So Xiangshan launched the Spring and Autumn City, which became popular at once. Because the weather is so cold now, there are six groups shooting at the same time in Xiangshan, which also caught the other side off guard. Hotels, restaurants, etc. They were not prepared, and as a result, more than 20 private hotels around them suddenly became popular. Look at China Landijia International Film and Television City, which is representative in the same region. Covering an area of 20,000 mu, there is a ditch on the northern slope of the Great Qinling Mountains. It will be completed in three phases with a total investment of 3.6 billion yuan. It is expected to be completed in three and a half years. After the completion of the scenic spot, there will be 13 weeks, antique buildings in Qin, Han, Sui and Tang Dynasties, and Guanzhong folk villages during the Song, Yuan, Ming and Qing Dynasties, the Republic of China and the Cultural Revolution. It is not only a place to provide production and services for film and television culture shooting, but also a theme park to provide Sanqin culture, film and television experience and tourism for domestic and foreign tourists. After the project is completed, it will attract the crew to shoot. The crew only needs to pay the rental fee, which saves a lot of money than self-built scenes. Visitors can also travel through time and space here. Comparatively speaking, the biggest advantage of the folk culture film and television city in a certain period is that the film and television city has the historical connotation of China and the regional culture that cannot be copied and imitated.

As far as the market is concerned, the biggest advantage of a film and television city lies in its certain culture, and its rich regional characteristics and profound humanistic atmosphere cannot be copied. Give full play to the regional particularity and rely on the uniqueness of folk culture in northern Shaanxi to effectively avoid the repeated construction of palaces in other studios such as Hengdian and Lantian. As XXX's film and television city, XXX effectively fills the gap in China and is in an invincible position. Of course, objectively, so-and-so studios have the same disadvantages. First of all, in the impression of many people in China, northern Shaanxi has always been a desolate place with drought and water shortage, sand and loess, and the harsh living environment often makes many tourists and film crews flinch. Secondly, compared with other domestic film and television bases, a film and television city started late and is not well known to most film and television workers and audiences.

Shaanxi XXX Film and Television Culture Communication Co., Ltd. has strong social resources and professional strength, and rich experience in planning, operation and resource integration. According to the characteristics and advantages of a film and television city, the detailed operation ideas and planning schemes are tailored for the commercial promotion and operation of a film and television city. We plan to start with the promotion of film and television city and theme activities, and work hard on the two profit models of theme tourist attractions and cultural and creative bases. In the whole promotion process, the two elements of tourist attractions and creative bases are intertwined, organically integrated and mutually pulled. In view of the above ideas, we have tailored the following publicity and planning schemes to realize the commercialization and profitability of a film and television city:

Planning scheme:

Tourism promotion

In order to effectively promote a film and television city in tourism, we must fully understand the current development ideas and trends of the domestic tourism industry, and organically combine or obtain related tourism products from the surrounding areas and even Shaanxi.

2.Xi 'an Tourism Advertising Planning

Yes Make a CD sound. Originated in the pre-Qin period, meaning to eat. Today, in Guanzhong dialect of Shaanxi Province, harmony is still a very frequently used term and a way of eating. Literally, eating to the extreme is hehe. Its basic feature is that the old bowl (big bowl) is full of food, which makes people feel happy and has a good atmosphere. To reach this level, the following conditions are usually required:

First, be healthy and eat more; The second is to engage in heavy physical labor and eat when you are hungry; Third, the food should be delicious and the utensils should be big. Besides, you don't have to sit down. The correct posture should be squatting, followed by standing. If you can make people drool and sweat when eating, this is the most standard posture of Qin people.

3.Xi Travel Manual

Biangbiang noodles are delicious and slippery, and they are famous in Guanzhong. It is a necessary food for Shaanxi people's daily life.

BiangBiang noodles refer to flour ground from Guanzhong wheat, which is usually drawn into long and wide strips by hand. Refined from flour, etc. Make noodle soup with seasonings such as soy sauce, vinegar, monosodium glutamate and pepper, fish it into noodles and sprinkle with hot vegetable oil. It was named after the sound of BiangBiang when the handmade noodles fell on the panel.

Guanzhong folk songs say that there are 800 miles of dust in Qinchuan, and 30 million old Shaanxi people shout at Qinqiang. Eat a bowl of old biangbiang, and your face will be beaming, less oily and less spicy.

The biggest feature of biangbiang noodles is that they are wide and thick, like belts, and have a strong flavor. Add all kinds of minced meat or oil before eating, which is spicy and delicious.

There is a saying that the word "soldier" in folklore was created by an unknown scholar, and the times cannot be verified. It is said that a poor scholar ran to Xianyang at that time. He was hungry when he passed a noodle restaurant. When he heard bion-bion-; Inside, he walked in unconsciously.

It's really greedy to see red, yellow, green, white and delicious pants and wide noodles. Xiu asked for a bowl of waistband noodles and wolfed it down until he was drunk. When checking out, he felt in his pocket. It was empty, so he couldn't pay the bill, so he had to ask the store to change it into a book.

BiangBiang noodles, as the store said, the literati were moved by the scene and felt the same. He felt hurt, thought for a moment, grabbed the dragon snake with a pen, and then sang: A little bit flies to the sky, and the Yellow River bends on both sides; Big mouth, words go in, twist to the left and twist to the right; Yilong is in the west, Yilong is in the east, and Mawang is in the middle; At the bottom of the word, next to the word on the moon, leave a hook to hang sesame candy; Push the car to Xianyang. In a word, the mountains and rivers are written, and the world is bleak. From then on, biangbiang noodles became famous in Guanzhong.

: 4.Xi tourism advertising slogan

1. Maybe you missed the beauty of the last stop and met the surprise of the next stop. Be happy in the face of complexity. Come on, dear Don, don't let your life be dominated by your emotions. Good morning!

Sometimes, the hardest thing to let go is what you never really have.

3. Everything depends on yourself, and changing your destiny depends on yourself. Persist in everything and be patient in everything.

Competing with the weak, of course, has a great chance of winning, but it is difficult to be strong. Only by competing with the strong can we continuously expand our living space and become a real strong person.

6. Girl, independent, knows how to take care of herself, and can enjoy life as much as possible after things are handled properly. Don't tell me not to talk often. They have the ability to alleviate their pain and will not lose their temper for a long time because of trivial matters. They are strong inside and can give birth to a kind of gentle compassion. If they win, don't be incited by cheap remarks and emotions. They stick to their own judgment and have no regrets. May you become such a person and the best woman.

7. After a long time, when people get old, the more they know, the more they see through, and the more unhappy they are. Relax, time will dilute everything.

When we encounter difficulties and setbacks, we might as well regard temporary difficulties as the darkness before dawn. As long as we observe and think with a positive attitude, we will find that the fact is far from as bad as we thought.

9. Looking at it from another angle, the world will be better! Good morning!

10. In fact, it is never age that makes people old, but our mentality. May we all succeed.

5.Xi 'an Travel Advertising Copywriting

Qinshan Qinshui locks Qin Guan, and Qin people sigh Qinchuan.

The scenery of mountains and rivers remains the same, and the world is different.

Things are not looking up to the sky, the fog is full of clouds, and the memory is always safe.

Kyoto is not famous and hated, and the clouds cover the sun.

Hanshui flies, geese fly, and autumn rain shines on autumn mountains.

Wanli stood there sadly with a heavy sigh; Her soul flew away.

It's getting late after a long journey, and the pagoda will be cold next month.

A dark hour, thousands of years of glitz are gone!

: 6.Xi 'an Travel Advertising Copywriting

1. Ten years of wind and rain, always safe, smiling and dreaming infinitely.

However, the bottle is empty and they are worthy of Chang' an. The weather is really nice in spring.

3. Chang 'an is not familiar with infinite trees, only weeping willows stay.

4. There is always a narrow road, seven fragrant cars, green cows and white horses.

Chang 'an seems to rejuvenate after snow, and the accumulated elements condense into flowers.

6. Weiqiao Road in Chang 'an, I don't care if I am a passer-by.

7. The clouds in Nanshan are darker than those in Chang 'an. You are eager to see Fang Fei.

8. A street is often frosty and sunny, red and golden.

9. You don't have to stay in a city. The dusty days are worrying.

10. There are other princes and guests among them. There is a stranger named San, three, five, five.

: 7.Xi Tourism Promotional Words

1. Look at ancient and modern cultures and appreciate the charm of the world.

When you come to Xi, you must see the Qin Terracotta Warriors. Tang, don't do it, don't regret it, with large scale, rich varieties and distinctive personality.

3. Watch the Qin Terracotta Warriors and Horses, the ancient rhyme of taste of china, appreciate the ancient and modern culture and appreciate the charm of the world.

If not, don't go to see the Terracotta Warriors. "I haven't really been to Xi 'an.

You have never been to Egypt without seeing the pyramids, and you have never been to China without seeing the Terracotta Warriors.

6. I don't know if I know. I didn't want to see it at first, but I was shocked when I saw it. -Qin Terracotta Warriors!

7. Qin Terracotta Warriors and Horses, lifelike, one of eight wonders of the world, the pride of China.

8.Xi tourism advertising words

A: Shaanxi, as one of the important birthplaces of Chinese nation and culture, has a long history and splendid culture, and has many spiritual and natural symbols of Chinese civilization, China Revolution and China geography. In order to fully display the unique charm of Shaanxi tourism, Shaanxi tourism propaganda slogans are openly collected for the society. Entries are required to highly summarize Shaanxi tourism, endow it with distinctive symbolic significance, and have the appeal of guiding and encouraging people to actively participate in tourism: