The development course of Tissot

Tissot Company was established in 1853.

Tissot Company was founded by Charles-Ferrisian Tissot 1853. The first Tissot watchmaking studio is located in Krevayan Street in the Swiss town of Liloch.

1853 Tissot launches dual time zone pocket watch.

In the same year when the company was founded, Tissot began to produce pocket watches with dual time zones, which fully demonstrated the adventurous spirit of Tissot brand travelers.

Tissot launched its pocket watch for the American market in 1858.

1858, Tissot specially made a beautiful diamond-encrusted pocket watch for the American market at that time. Tissot also put the French "ch.f Tissot &; Fils "is translated into English" ch.f.tissot &; Son "(ch.f Tissot and his son).

1878 Tissot launches necklace watches in Russian market.

Necklace hanging watch is a special product of Tissot's first overseas market-Russia. During this period, Russia is also Tissot's largest market.

1887 Tissot made a pocket watch for the then Swiss President Mr. numa droz.

1887, Charlie-Emile Tissot made a special 18K gold hunter pocket watch for his friend, Mr. numa droz, president of the Swiss Confederation from Neucha tel. The pocket watch is a gift to celebrate the second anniversary of Mr. numa droz's presidency, and also to commemorate the deep relationship between the president and the watchmaking industry, because Mr. numa droz's first job in his life was as a watchmaker.

1904 Tissot "Tsar's Military Watch"

1904, Tissot customized a set of "Tsar's Military Watches" for Tsar Nicholas II in the capital St. Petersburg on the basis of the hunter's pocket watch. These pocket watches are gifts for the officers of the czar's Royal Guard as a reward. They worked as personal bodyguards for the czar from 189 1 to 1904. The back covers of these pocket watches are decorated with a "star" pattern symbolizing the imperial edict, which looks like a relief.

1904 Tissot Store opened at No.5 Ilinca Street.

In the late 1980s, Charles Tissot, the son of Charles Emil, was born in Moscow, and his mother Marie FiDief was Russian. Charlie Emil lived in Russia for nearly 20 years. He supplies the watch shop run by the Chetunov brothers. This watch shop is located at No.5 Ilinca Street. At the same time, he also wholesales products to watchmakers in the capital and other provinces.

1907 Tissot Factory

1907, Charlie-Emile Tissot entrusted Ernest Lambert, an architect from La Saud-Fong, to design a new factory building, and started construction at No.24 Lilok Buster Street. At that time, this Tissot factory still had a low-key family style. Mr. and Mrs. Charles Tissot and their daughter, Miss Mary Tissot, still live on the ground floor of the factory building, and upstairs is a small workshop.

19 1 1 year print advertisement

191115 Tissot's print advertisement with the new factory as the background was released in RIH. At the bottom of the advertising screen, it says, "There are many products, many awards, complex or simple, so you can choose." At that time, Tissot had begun to show its "all-rounder" characteristics and developed many products with different styles in the field of watchmaking.

19 16 Tissot banana watch

19 1 1 year, Tissot released its first watch. Soon after, the brand launched the famous "banana" watch. Watches are made of high-grade leather straps with rich texture and are designed in a pure "Art Nouveau" style, which quickly becomes the favorite of watch connoisseurs.

19 18 diamond women's watch advertisement

19 18, the advertisement of Tissot women's watch was published in Davanne Guide, a famous magazine in watchmaking industry. A lady's watch can be said to be a veritable jewel.

19 19 Tissot "Porto" series

This watch is famous for its barrel case design, and it was finally named "Tissot Porto" watch.

1923 Tissot workshop

This photo shows Tissot's grinding workshop in 1923. Its building changed from 19 17 to 19 18 to Tissot factory.

1923 Tissot women's watch advertisement

The advertisement of Tissot was published in RIH 1923. In the advertisement, an elegant lady wears a Tissot diamond watch. Tissot's observatory watch filled the lady with confidence and attracted the envy of every customer.

1929 Tissot sealed seat table

Tissot Hermectic seat watch adopted the popular "decorative" design style at that time, with a square dial and lines full of contemporary style. In 2003, when Tissot brand 150 was founded, Tissot reprinted this series and named it "Seating Watch".

1930 Tissot antimagnetic watch, the first antimagnetic watch.

1933 Tissot released a series of advertisements for its first antimagnetic watch. The advertisement details the function of the first antimagnetic watch. One of the most important functions is that it can resist the interference of electromagnetic field and keep the travel time accurate at all times.

Tissot's print advertisement for this 1930 antimagnetic watch fully shows its extraordinary characteristics. Under the interference of magnetic field, its mechanical part can still operate normally without interference.

1933' s print advertisement emphasized the innovation of Tissot's antimagnetic watch-1930, Tissot made the first antimagnetic watch.

1938 Tissot camping series

Tissot camping series sports models 1938 are on the market. Its advertisement shows all kinds of modern technical features: waterproof and dustproof (screw-in closure system), antimagnetic and unbreakable watch mirror and fine steel case. The precise movement of the watch attracts sports enthusiasts and soldiers to buy it.

The advertisement was put in Arabia on 1948, mainly showing Tissot camping watch released on 1938. It emphasizes the durability and waterproof function of the watch and is suitable for various occasions.

This advertisement in Norway shows Tissot's camping watch launched at 1938. 1953 Tissot's centenary birthday

Tissot celebrates its centenary on 1953. In order to celebrate this event, Tissot specially launched two watches: one with calendar display and the other with Tissot centennial watch. On the dial of the commemorative watch, the designer painted the crest representing Tissot family with enamel. This unique design means that Tissot family has been holding the lifeline of this company since 100.

1953 Tissot Voyager, the first watch with 24 time zones.

Tissot watches have been sold all over the world since 1950. 1953, Tissot released Voyager Watch to commemorate the popularity of aviation and make the interaction and integration between countries in the world more convenient. The dial of this watch is amazing-it can display 24 time zones. Just look at the dial on your wrist and you can clearly know the time anywhere in the world. The slogan of this watch is even more inspiring: "Tissot Voyager Watch: Know the world between your wrists".

1954 Tissot Visodate series

After the company launched a fully automatic watch with calendar display on the occasion of its centenary birthday, Tissot once again used calendar display technology in a new product. This series is named Tissot Visodate series. Later, the calendar display became the function of all styles of watches and was loved by consumers.

1958 Tissot single core

1958, Tissot developed a single core. This is another great innovation, which makes the production cost of watches more economical: the same movement can have four different forms to meet the different needs of consumers. Single core enables Tissot to provide higher quality products at lower price.

1960 Monaco royal couple visited Tissot factory.

1960165438+1On 9 October, Prince Rainier of Monaco and Princess Grace visited Tissot Factory accompanied by Mr. and Mrs. Petitpierre, President of the Swiss Confederation.

Mr. and Mrs. Petitpierre, the royal couple of Monaco and the President of Swiss Confederation, visited Tissot Factory accompanied by Mr. Edward Louis Tissot, Chairman of Tissot Board of Directors, Miss Mary Tissot and many senior executives of Tissot Company. Before the visit, Mr. Edward-Louis Tissot gave a brief welcome speech, and then accompanied all the visitors to visit Tissot's factory and workshop in Lilok.

The Monaco royal couple left Tissot factory happily in the applause of everyone.

Mr Tissot showed the royal couple many parts that make up the watch. He also showed them how to use the telescope plotter.

Princess Grace Kelly signed Tissot's guest book.

1965 Tissot PR 5 16 series

As early as 1965, Tissot began to participate in motorsport, and specially launched a watch that showed the elegance of motorsport, that is, Tissot PR5 16 watch. Designed by designer Lucian Gottner and inspired by the steering wheel of racing cars, this series of products became a great success after being put on the market and became the darling of racing drivers and clock lovers.

1968 Tissot Carroussel Series

The lively and colorful Carroussel watch adopts a replaceable bezel, which is very consistent with the cynicism in the late 1960s.

1969 Tissot Sideral series

Tissot Star series strongly demonstrates the brand's ability in product development. Tissot designers use various materials to show the innovative spirit of the brand. For example, glass fiber is used in the watch mirror to make the watch more durable. In addition, in design, Tissot has also broken through the shackles of traditional concepts and adopted a brand-new style, making the Star Series another popular watch under Tissot.

197 1 tissot IDEA 200 1, the first mechanical watch with plastic movement.

In the 1970s, plastic materials were all the rage in the interior design industry. Tissot followed the trend and developed the Astrolon movement. The use of synthetic materials reduces the friction between the parts of the movement and reduces the production cost. However, the concepts of 197 1, Astron movement and IDEA 200 1 (plastic watch with Astron plastic movement) are far ahead of the times, so this style has not received huge market response. However, their existence made the plastic watch technology sprout and soon became a great success. Tissot's sister brand Swatch is the best example.

197 1 Tissot Pinky series

In order to make the design of women's watches more diversified, Tissot has specially developed a series of pastels suitable for young women. Pastel series watches broke through the tradition and used rich colors to become the representative of women's spirit in the 1970s.

Tissot became a sponsor of Porsche Carrera in 1974 Le Mans 24 Hours.

In the 1970s, Tissot's enthusiasm for mechanical sports continued to rise. 1974, Tissot brand became the sponsor of Porsche Carrera in the 24 Hours of Le Mans.

1974 Tissot polished silver series

Tissot Finish silver series is designed by famous designer Pekka Piek? Inen) knife design.

1976 ext 1978 F 1 sponsor of the second lieutenant team.

1976, Tissot turned its attention to Formula 1 and sponsored Maurice Noon and his second lieutenant team during Monza Grand Prix. At that time, Belgian driver Jack Ah Axes was the chief driver of the second lieutenant team. Strictly speaking, this is the beginning of Tissot's sponsorship of racing cars. Tissot also specially designed several watches with the words "F 1" on the dial. 1977, Tissot turned to sponsor Ensign's No.22 driver, Clay regazzoni, who is also a pilot from Switzerland. Tissot is the main sponsor of this team, and the team also won the first place in the automobile manufacturer's championship.

1978 Tissot TsX series

1978, Tissot introduced a watch with both hands and numbers, named Tissot TsX. It is specially designed for F 1 events, especially for sports that need timing.

1978- 1980 Tissot sponsors F 1 Renault Elf Team.

1978 is the second year that Renault Elf entered Formula One racing, and Tissot also became the sponsor of this team that year. Tissot's logo is printed in front of the car driven by Jean-Pierre Jabbour, which is a Renault V6 turbocharged car.

Jabbour's Renault RE 10 won the championship in Dijon. This is the first time that a car with a turbocharged engine has won a Formula One race.

Throughout the 1980 season, Tissot's logo appeared in front of Renault RE20.

1979 Tissot sponsored F 1 Lotus Team.

From 65438 to 0979, Tissot further devoted itself to Formula One racing and became a sponsor of the Lotus Team led by Colin Chapman.

Mario Andretti is driving a Lotus 80 Ford in Spain, and the logo of Tissot is printed on its body.

Argentine Carlos alberto Ruthman and Andretti both play for the Lotus Team, and his drivers' uniforms are printed with the logo of Tissot F 1 Timing.

Mario Alberto Roesman and the captain of Lotus Team Colin Chapman are talking.

Tissot and Lotus organized dealers from all over the world to participate in a competition. The first prize is a special lotus racing car.

During this period, Italian and American mixed-race Mario Andretti (driving a Lotus 79 original winged racing car and winning the world championship with 1978) and Argentine Carlos alberto Rutman represented Lotus Team. They are driving the Lotus 79 and Lotus 80 Cosworth engines, and the body is decorated with the timely logo of Tissot.

Tissot's sponsorship of F 1 lasted for six seasons. Last season, the logo of Tissot was printed on the car driven by Lotus driver John Prel.

1985 Tissot Rock Watch, the first watch made of rock.

In the early 1980s, Tissot challenged itself to make watches from rocks in the Swiss Alps. This challenge was completed on1985; After overcoming the huge technical problems, Tissot found a practical way to use this special material. Tissot rock watch was finally born! This is an unprecedented success. This series of watches has a variety of styles to choose from, and different styles are made of different rocks.

1986 Tissot dual time zone table

Tissot continued the strong momentum of launching Rock Watch in the mid-1980s, and launched the first watch with dual display of hands and numbers. Its movement and case are integrated. Tissot dual time zone table was born. The change of production mode not only reduces the production cost of watches, but also ensures their cutting-edge technical characteristics.

1987 Fritillaria Tissot Watch

After making watches from rocks in the Swiss Alps, Tissot went deep into the sea floor and made Tissot mother-of-pearl watches from mother-of-pearl.

1988 Tissot wooden watch

Tissot wooden watch is made of nanmu produced in the Mediterranean, which is a watch full of natural charm.

1988 Tissot SASS series

This watch is named after its designer, the famous Italian designer Ettore Sottsass. Tissot Sass series is a neutral style watch with unique design details.

199 1 Tissot Celeten Series

Ceraten series is Tissot's first ceramic watch. The "Cera" in the name stands for its ceramic shell. It also uses a sapphire crystal glass mirror, which is harder than fine steel. The "ten" in the name symbolizes that the lithium battery used in the movement is durable and very environmentally friendly.

1994 Tissot sponsors F 1 Sauber-Mercedes team.

1994, Tissot signed a cooperation agreement with F 1 Sauber-Benz. The two drivers of this team are H.H. frentzen and A.Dessaris. Tissot once sponsored Formula One racing. After 12 years, Tissot returned to the F 1 car world, and the brand logo also appeared on the body of Sauber-Benz.

Tissot became a sponsor of the International Cycling Union (UCI) on 1995.

Cycling is one of the main sports that Tissot participates in. Tissot began sponsoring bicycle races 25 years ago. Its sponsored events include the Tour de France, the Tour de Switzerland and the Tour de Spain from 65438 to 0978. From 65438 to 0995, Tissot established a cooperative relationship with the International Cycling Union (UCI) headquartered in Switzerland. Through this sponsorship, the audience can better connect Tissot with this sport that requires endurance, precision and improvisation, and these are the characteristics that Tissot products hope to show. With the deepening of cooperation, Tissot has also become the official timekeeper of the World Road, Track and Mountain Bike Championships, BMX and World Cup Classic Track Series and Mountain Bike World Cup.

Tissot became a sponsor of the International Fencing Federation (FIE) on 1996.

From 65438 to 0996, Tissot found an ideal partner-the International Fencing Federation (FIE). Fencing is a sport that combines tradition and innovation, and these two points are also the core values that Tissot has always adhered to and emphasized. Fencing is one of the oldest sports in the world, and it is also a sport that requires extremely strict accuracy and timing. Many watchmaking brands are eager to participate in this sport, and Tissot is no exception. It perfectly interprets Tissot's motto-"Originating from tradition and striving for expression". Fencing is a combination of agility and speed. Successful fencers need to constantly innovate their sports skills and attack by surprise, so that the audience can enjoy the high-quality competition. In addition to emphasizing skills and innovative spirit, fencers' postures in the competition are also particularly elegant and unique, which also makes fencing more unique.

Tissot became a sponsor of the International Ice Hockey Federation (IIHF) on 1996.

From 65438 to 0996, Tissot and the International Ice Hockey Federation formally established cooperative relations. Ice hockey is a dynamic, fast and intense sport, which always makes the audience hold their breath and have high enthusiasm. Ice hockey requires very high skill, accuracy and speed, and it is also the national sport of Switzerland. As a Swiss watch brand, Tissot naturally favors this sport. Tissot not only sponsors the Swiss national team, but also is the official partner of the world champion Russia team.

1999 Tissot T series

1998, Tissot T series designed by female designers for female consumers. The "t" in the name. It is directly related to the initials of Tissot. If you look closely, you will find that the word "T" is skillfully integrated into the strap and case of the watch, which is very unique.

1999 Tissot T-Touch series, the first touch-screen watch.

From 65438 to 0999, Tissot incorporated high technology into wristwatch manufacturing, which influenced the whole watchmaking industry. This multifunctional T-Touch touch watch is a major breakthrough in watchmaking. The first generation T-Touch of 1999 already has a set of outdoor touch screen functions (including weather forecast, altimeter, countdown timer, compass, alarm clock and thermometer).

Tissot became the sponsor of 200 1 year MotoGPTM world motorcycle championship.

Tissot has always been keen on racing. In order to further strengthen the relationship between the brand and the racing car, Tissot established a cooperative relationship with MotoGPTM on 200 1 and became the official designated timer of this event. Motorcycle is a high-speed innovative sport. Tissot's cooperation with this sport reflects the brand's sportsmanship and unremitting pursuit of precision, indicating that the brand hopes to do its best to improve the race results like all drivers. In 2003, Tissot launched the first MotoGP official watch, inspired by high-speed motorcycle sports. Tissot racing series, which represents the spirit of motorcycle racing, was also born in 2004.

Tissot became a sponsor of FIBA in 2008.

In 2008, Tissot signed a cooperation agreement with FIBA. Being able to cooperate with basketball, an international sport, fully shows the brand's sportsmanship and unremitting pursuit of accuracy and performance. The first cooperation between Tissot and FIBA began in 2008. Subsequently, the brand signed a contract with French basketball superstar Tony Parker, inviting him to be the brand image ambassador. This cooperative relationship shows Tissot's concern and love for global basketball.

2009c01.211movement

In 2009, Tissot developed an unparalleled movement C0 1.2 1 1 with its excellent watchmaking technology and experience. Because the production and assembly cost of this movement is very competitive, the price of watches using this movement is approachable, which can bring accurate timing experience to more customers. The design of C0 1.2 1 1 movement is inspired by two classic movements, namely Tissot Astrolon and Lemania 5 100 movements in the 1970s. The newly developed movement C0 1.2 1 1 is a milestone, and more synthetic materials are used in this process. This breakthrough evolved from the plane escapement which was born in 1980s and used synthetic materials. The escapement mechanism made of synthetic material is light in weight, excellent in performance and low in friction. Adopt modern electronic synchronization standard to adjust accuracy. C0 1.2 1 1 The automatic hammer in the movement is made of pure copper, with heavy metal strips embedded to increase the weight, and the shock absorber is made of high-efficiency Nivachoc B 1. The brand-new C0 1.2 1 1 movement was first used in Tissot Kutu and Junchi 200 series watches.

Brand-new Basel booth in 2009

In 2009, Tissot's brand-new three-tier booth made its debut at the Basel Watch and Jewelry Expo. The whole booth is like a huge rock. The booth uses three logo colors of Tissot brand-black, white and red. The overall background of the booth and most of the display cabinets are black, which is consistent with the design style of Tissot store. The bright white light in the booth guides the visitors' visiting path and symbolizes the future. The flashing red "light" represents the power of progress, high technology and the infinite enthusiasm of the brand to advocate innovation.

20 10 Tissot store opened in the Champs Elysé es in Paris, France.

In 20 10, Tissot opened its first store on the Champs Elysé es in Paris, France. Champs Elysé es is a famous shopping street with the reputation of "the most beautiful street in the world". Tissot Store covers an area of 80 square meters, and there is a special terrace on the second floor of the store. This store embodies Tissot's "contradictory" characteristics, and its environment is unique but approachable. Just like Tissot's products, we stick to tradition and pay attention to innovation.

20 1 1, Lillock automatic logistics center was built.

On 20 1 1 year, Tissot's fully automatic logistics center in Lilok was officially completed. This logistics center can export 5-6 million assembled products to the world every year. This building is as exquisite as a Rubik's cube, decorated with the logo color of Tissot, with a volume of 7500 cubic meters. In the logistics center, five robotic arms manage as many as120,000 parts and finished products at the same time, which makes good use of storage space. Walking inside, you will feel that you have entered interstellar space. Visitors will see 32,000 storage compartments "flying up and down" around them and be surprised by the high-speed operation of the robotic arm, which can move at a speed of 5 meters per second.

Tissot became a sponsor of the 20 1 1 FIM Super Motorcycle World Championship.

Tissot fits well with the image of super motorcycle. Tissot has been the official timer of MotoGP for more than ten years. In 20 1 1 year, Tissot further participated in motor racing and became the official timekeeper of another important motor racing event, the Super Motorcycle World Championship. Racing requires high speed, timing, accuracy and performance, which is in line with Tissot's values. Tissot's participation not only strengthens the connection between motorcycle enthusiasts and events, but also enables more ordinary people to increase their understanding of motorcycle sports through Tissot's publicity.

20 1 1, Tissot Rolock series won the international time trial.

The international timing competition is an important event in the field of watchmaking, and it is also the arena of contemporary mechanical timing products.

The competition mainly examines the travel time accuracy and tabulation technology of the participating products. The competition was organized by the official testing organization of the Swiss Observatory (Contr? Le official suisse des chronomè tres), the participating products were tested and evaluated in the official laboratory of Besancon Observatory from three aspects of science, technology and culture, and then sent to Rilock Advanced Watchmaking Institute for strong magnetic field and strong impact test. In the end, the judges decided that the movement used in Tissot Rolex Watch won the 20 1 1 enterprise classic group championship.

20 12 Tissot Store in Moscow Gum Department Store Shopping Center opens.

Russia has always been an important market for Tissot. In 20 12, Tissot opened a shop in the prestigious Gum shopping center in Moscow, Russia. At the beginning of Tissot's establishment, Russia has always been one of the main markets of the brand. Gum Shopping Center opened 120 years ago and has a long and rich history as Tissot brand. As early as the19th century, Tissot had already entered Tsarist Russia, and even customized pocket watches with their portraits for His Majesty the Tsar and his dignitaries. Therefore, Tissot is an honor to open a shop in Russia, a market that promotes brand success. At the same time, the completion of this Tissot store will further consolidate its position as a world-class watchmaking brand.

20 13 mechanical power 80 movement

In 20 13, Tissot developed a brand-new revolutionary fully automatic mechanical power 80 movement. The battery storage time of this movement has reached an unprecedented 80 hours. In order to achieve this technological leap, Tissot greatly reduced the energy consumption of the watch movement in operation. The vibration frequency of power 80 movement is reduced from 4 Hz to 3 Hz. The escapement mechanism of this movement uses high-performance synthetic materials to reduce friction. At the same time, because the diameter of the spring shaft is shortened, the extension space of the spring is increased, thus greatly prolonging the energy storage time. Finally, Tissot also uses innovative methods to adjust the balance wheel, further improving the time accuracy of the watch.

20 13 RBS sponsor of the Royal Bank of Scotland Cup Six-Country Rugby Championship.

In 20 13, Tissot became the sponsor of the six-nation rugby championship of RBS Royal Bank of Scotland Cup. This tournament is a very important annual rugby tournament in the world. Rugby and Tissot have many similar core values, such as team spirit, mutual respect, strict discipline and love of sports. Therefore, this event has become the best platform for Tissot to demonstrate its professional timekeeping ability in the international scope, and the sponsorship of this event also perfectly reflects the brand spirit of Tissot.

Tissot celebrated the 60th anniversary of/KLOC-0 at the 20th13rd Basel Watch & Jewellery Expo, and used a brand-new exhibition hall.

20 13 Basel Watch and Jewellery Exhibition is of great significance to Tissot, because the whole exhibition has been moved to a brand-new complex exhibition hall designed by Swiss architects Herzog and De Moulon. These two designers once designed the Bird's Nest for the 2008 Beijing Olympic Games.

At the same time, 20 13 is also a double happiness for Tissot: the Swatch brand under the Swatch Group celebrated its 30th birthday, and Tissot also celebrated the birthday of 160-1853. In July, Tissot was born in the Swiss town of Lilok. In order to show the amazing history of the brand, Tissot held a large roadshow in the Center Stage, the square in the Basel Pavilion, especially on April 29th, 20 13.

Tissot Watch is the official timer of the 20 14 Incheon Asian Games.

In Incheon Asian Games 20 14, Tissot brand covered all the venues of the Asian Games with 222 Tissot timing devices, and realized a complete set of solutions for timing, scoring, competition results and data processing of all 36 events. And as early as 9 months before the competition, Tissot team set up a data operation center to complete data monitoring and debugging.

NBA and Tissot announced the formation of a brand-new global market partnership.

On 2065438+0510.5, 15, NBA and Tissot announced the formation of a brand-new global market partnership, and Tissot, a famous Swiss watch brand, will become the first official timer partner of NBA, WNBA and NBA Development Alliance.