Chen Yu said that cars │ Citroen launched a subversive AMI all-electric car.

In 2020, the century-old history of Citroen brand creativity continued, and the universal practical Ami all-electric vehicle went on the market, releasing the vitality of urban travel. Innovation has been deeply engraved in the Citroen gene, and its travel plan is bold and ingenious, and it also draws inspiration from the products and services of consumers. Ami is directly inherited from the Geneva Motor Show in March 20 19. A concept car, continuing the expectation and heat caused by the concept car, has been amazing for four in less than a year. Practical Ami meets people's new expectations for short-distance travel: it is convenient to travel to and from the bustling city center, small and flexible, suitable for everyone, and can really replace scooters, bicycles, light motorcycles and public transportation, adapt to the digital wave and expand new consumption patterns.

Ami？ –? 100%? Electric and all-electric, the field of travel is unparalleled. Citroen launched a truly subversive all-electric travel experience, which was born for everyone and was born for convenience and practicality.

Ami？ 100%? Electrical overview

Break away from convention and act freely

100% fully electric: zero carbon dioxide emission, suitable for all people, convenient to travel to and from various busy places, relaxed, quiet and stable in operation. You can use the standard power socket for battery life (like a smart phone), and it only takes 3 hours to charge.

Small and flexible: ultra-compact 2.4 1m body and 7.20m turning diameter make driving and parking easier than ever.

Comfort and safety: Ami is small in appearance and spacious in interior, which is convenient for two people to sit comfortably side by side. The engine room is fully enclosed, with its own heating function, bright lighting and isolation from external interference.

Personality self-confidence: distinctive original style, symmetrical structure and unique appearance show the unique personality of the Ami. Ami has 6 color schemes to choose from, and users participate in the customization scheme, presenting a colorful appearance.

Everyone can travel.

No driver's license is required: in France, you can drive at the age of 65,438+04 (the average age in European countries is 65,438+06). Ami is suitable for everyone, regardless of driver's license.

"Menu-style" option: Ami's concept is to meet everyone's every need, which can be used for only one minute, or for one year or more, and can be enjoyed, rented or purchased at will.

Affordable: Super affordable price, suitable for various purposes.

Long-term lease scheme: 19.99 euros per month (Ami version; 48-month long-term rent, down payment of 2,644 euros, environmental protection subsidy of 900 euros, including value-added tax paid by France)

Free2Move*** exclusive plan: the fee starts from 0.26 euros/minute (9.90 euros user fee is required every month, and there is no minimum consumption).

Car purchase plan: 6000 euros (including tax) (Ami version; The subsidy is 900 euros, including the value-added tax paid by France)

Brand new experience

Full online service: find, configure and purchase Ami, and enjoy 24/7 all-weather service.

Brand-new distribution channel: Ami has reached cooperation with Fnac and Darty, and both merchants and Citroen network provide Ami. The designated mobile test drive center is also provided by Ami to meet the needs of users.

Home delivery: Ami enjoys direct home delivery service, providing more convenience for users.

"/kloc-for 0/00 years, citro 龙 n has been constantly breaking through and innovating, and is committed to bringing convenience to more people. This year, Citroen launched a brand-new urban transportation scheme suitable for everyone: compact, safe, 100% electric, no driver's license, and reasonable price. This is Ami? –? 100%? Lectric, which truly realizes free travel in the city, also has a * * * sound with the new consumption pattern of consumers. A year ago, the idea was just a concept car. We are proud that it has become a reality today. "

Vincent cobé e, CEO of Citroen brand

1. Break the routine and act freely.

A. 100%% electric

Ami？ Easy to cross the streets, smooth and quiet driving control. ?

Zero emission-zero noise-zero pressure drive

Ami perfectly matches the development process of urban life in modern society and draws a brand-new blueprint for travel, which is especially suitable for solving the difficulties of current and future urban travel. Every detail of Ami has been carefully scrutinized to bring more driving pleasure and make car use easier. Ami is 100% all-electric drive mode, which can enter all urban areas, with limited emissions and low vehicle cost. ?

Ami？ It is a light four-wheeled vehicle with smooth clutch and shock absorption, rapid acceleration (the electric engine can instantly start the torque), and the top speed can reach 45 km/h. The all-electric vehicle brings excellent silent design, and drivers and passengers will feel the pleasant experience of Ami.

Excellent battery life, fast and convenient charging.

Ami is an ideal choice for short-distance travel in many cities, such as attending meetings, commuting, going out for business or socializing at night, with a cruising range of 70 kilometers. 70 kilometers is much larger than the average travel mileage of urban and suburban residents.

5.5? KWh lithium-ion battery is laid flat under the floor of the car, so it is convenient to use the car cable located in the passenger door when charging. Plug in the charging plug, ordinary 220? V socket can be fully charged in only 3 hours. Ami is as simple to use as other electronic items in daily use. Ami？ –? 100%? Electric power can also be charged by using public charging piles or wall-mounted charging boxes (only plug adaptation is required). ?

B. Super compact and more flexible

Ami is a special solution for urban travel, with unique appearance and super compact body. Ami adopts 14 inch wheels, and the four-legged position is carefully designed, making it easy to control. The car body is 2.4 1m long, 0/.39m wide and 0/.52m high. The turning diameter is only 7.20m, making it easy to realize perfect parking and convenient for daily use. ?

C. Comfort in the car

Ami？ It also fully explains the driving comfort in modern concepts. The engine room is well sealed and has heating function, which makes people feel at ease and comfortable. The brightness inside enhances the sense of space. Finally, the cleverly designed storage space also enhances the sense of pleasure. ?

lighting equipment

Ami has a large glass area (such as windshield, side window, rear window, etc.). ), and equipped with a standard panoramic sunroof, sitting in the car for a long time is like bathing in the outside light. 50% of the total area above the body line is made of glass. The unparalleled lighting design not only enhances the sense of space inside the car, but also provides a broad vision for drivers and passengers. In order to show the classic Citroen models (such as 2? CV), Ami side window can be tilted upward manually. ?

Side-by-side double seats and interior space

Ami？ Fully split doors, easy to get on and off. Optimizing the indoor space is inseparable from the fully functional interior design. The two seats are considerate in terms of shoulder width, leg space and head space, which is convenient for passengers to perceive real spacious and convenient movement. Side by side design, convenient for two passengers to talk freely.

With such a small body, equipped with a slidable driver's seat (adjustable in length) and a fixed passenger seat, the appropriate personal height has also set a record. Under this framework, every inch of space has been fully utilized, and the storage positions are also cleverly distributed in the engine room. In addition to the storage tank in the driver's side pit, the designer also set up another storage area at the back of Ami. ?

Peace of mind protection, independent space

Ami？ The height and driving position of the car are similar to those of other vehicles, and it is comfortable and safe to drive. Ami is a substitute for public transportation (bus, tram and subway) and other two-wheeled or three-wheeled transportation (bicycle, moped or scooter). It has irreplaceable practical advantages: the protection level is much higher than that of two-wheeled or three-wheeled vehicles, and its independence and comfort (silence and lighting) are better than public transport. The shape design of Ami is also very suitable for urban traffic. The floor space is more optimized, which brings higher driving stability and freedom of movement, and you don't have to worry about falling off the bus. The engine room is fully sealed and self-heated, which can bring protection and comfort to users in bad weather.

D. Confident posture, expression of personality

Ami？ Highlight the bold personality and freely show the modern and modern features inside and outside the car body. Ami is a breakthrough solution suitable for urban traffic, and at the same time displays fashion and comfort with colorful colors.

Solve urban problems with one skill.

The essence of a century is concentrated in one, and the Citroen style of May is clear at a glance. Ami redefines the rules of building a car with its size, shape and novel graphic stitching, which is amazing and intimate. ?

Ami has all the elements of "big fever". The body shape is simple, the lines are smooth, the front of the car is very expressive, and it also clearly shows the Citroen lineage: the headlights and indicator lights form a double-layer headlight herringbone pattern. The taillights also echo the herringbone pattern, and the overall design is harmonious and unified. "Amy? The deep color of "blue" enhances the firmness and presence of Ami, which is in sharp contrast with the large glass area of front windshield, panoramic skylight, side window and rear window. The urban Ami is also equipped with (optional package) wheel cover, body sticker, quarter shading film and roof sticker, and Airbump? Capsule plug-ins and other configurations. In addition, the rearview mirrors on both sides of Ami are round manually adjustable exterior rearview mirrors.

Joss design: symmetry

Jos is the core of Ami design. With AMI? The symmetrical design of the ONE concept car was inspired, and the design details of Ami realized more possibilities. Wide door design, the left and right sides are exactly the same, but the opening direction is opposite: the driver's door hinge is at the back, which makes getting on and off more convenient and improves comfort. The passenger seat is equipped with a traditional front hinge. In the same way, two fixed half-open side windows are designed. The front bumper and the rear bumper, the bottom side of the bumper and the underbody are mirror images of each other. Every link of the car body has the characteristics of firmness, easy assembly and exquisite craftsmanship. ?

The materials and details in the cabin are reasonable, which accords with the ingenious idea at the core of the design. The striking detail of the driver's seat is the grid pattern of the dashboard display on the steering column. This ingenious technology originated from Ami? A concept car, convenient for viewing relevant information at any time. It invites users to explore the daily life of the city and feel the modern and wonderful atmosphere (depending on the customized scheme). On the right side of the steering wheel is a dedicated area for placing mobile phones, which will become the main screen of the dashboard, making it easy to cut in navigation or play music. ?

Sui Xin custom made

Ami？ Interprets a modern concept, and the unique customization scheme is the best proof. Ami provides users with 7 customized versions. As an eye-catching landscape of urban traffic, Ami completes customization through different accessories. ?

Ami is fashionable and bold, advocates the popular "DIY", and provides all kinds of accessories that can be easily installed to create a unique appearance that meets users' personal tastes. The kit contains several functional and decorative items: the middle partition net, the door storage net, the foot pad, the storage tray above the dashboard, the small hook for putting the bag, and the smart phone clip, all of which are related to MyCitro? DAT applied by n? @? MI box (dongle device) (easy to retrieve basic information of Ami on smart phone), etc. The colors inside and outside the car body are harmonious and unified, while the colors of the wheel hub, the quarter panel sticker and even the sealing cover at the bottom of the car door are bright and jumping. Ami has four main colors: gray, blue, orange and khaki. The accessory kit is convenient for each user to customize their own unique style and required functions. ?

Ami also provides another more advanced customization service. The two supporting packages not only contain all the above accessories, but also include large stickers that can dress up Ami outside the car body, which is more fashionable:

Mine? Ami？ POP has an orange customized bag, which is fun, young, sporty and has a rear spoiler.

Mine? Ami？ VIBE has a gray customized bag with more high-end, interesting and multi-pattern accessories, such as roof decorative stickers.

Before the vehicle is delivered to the user, the above-mentioned advanced customization package will be installed by professionals.

Designer's point of view

"Subversive projects are always the best. They are usually the real driving force to lead the automobile world forward, and Citroen has been committed to promoting the transformation of the automobile industry. The design of Ami is a product design, not a car design. This is a design that must formally define functions. ?

Ami is designed from the inside out. First of all, the interior design of Ami should have a feeling different from the known world, even though it occupies a small area, it is still spacious. Then there is the decoration. The design is ingenious and symmetrical (front/back, left/right door), highlighting strong personality and emphasizing special function (opening the door). The appearance color is neither too feminine nor too masculine, which can be coordinated with various color combinations (blue, white, khaki and orange) designed by us. Ami is a basic component, which can be greatly changed by customizing the appearance and interior, such as a simple style or a truly multifunctional one, and can also show a completely different personality through different stickers. "

Pierre, head of Citroen style department? Leclerc

2. Free travel, everyone enjoys it.

Ami is born for practicality, and provides real freedom of travel for everyone.

A. Everyone enjoys = irrelevant driver's license

Ami is a light four-wheeled vehicle (French AM definition: engine at 50? Below cm3), without a driver's license. Therefore, young French people can drive at the age of 14 as long as they have a road safety certificate (mandatory for French people born after 1987). So Ami represents a solution that can meet the travel needs of most people over 65,438+04 years old (65,438+04 in France and 65,438+06 in European countries, depending on legislation). Ami is a convenient way to travel in cities and suburbs, and people of all ages will be interested in it. ?

Ami is suitable for young people without a driver's license. For example, they want to go to a friend's house, or go to physical education class or music class by themselves. It is also suitable for elderly couples who already have major travel vehicles, but prefer Ami short-distance traffic agility. Ami will also attract workers who want to own a car for daily commuting or transportation. These user groups make Ami an excellent travel tool, which is suitable not only for family but also for business.

B. Everyone enjoys it = economic reality?

Inspired by the new consumption pattern, Ami brings more relaxed daily urban life. In addition to providing Ami, a novel travel tool, Citroen also adopted a subversive strategy, tailored various preferential prices according to the actual use of users, and launched an unprecedented travel plan for electric vehicles.

"Menu-style" tick formula-duration varies from 1 minute to 1 year.

The convenient urban and suburban traffic brought by Ami is only a part of Citroen 100% online user experience, aiming to realize easy and smooth travel. Ami provides users with a variety of formula choices in a digital way, which makes life and travel easier: car sharing, renting or buying. The goal is to meet all travel needs, including occasional and fixed needs, and to meet the travel, personal use or enjoyment of family or friends. The system provides a variety of quick and adjustable options, which users can customize at any time according to different usage situations, just by clicking several times:

Long-term rental, personal use or work use with long-term travel needs as the first, second or third travel tool in the family. Suitable for commuting, picking up children, and also suitable for the elderly or business owners to do short-distance work. The usage of Ami is: monthly rent 19.99 euros (including value-added tax), and down payment includes 2644 euros (Ami version; Long-term lease for 48 months, environmental protection subsidy of 900 euros, including value-added tax paid by France). The monthly rent is very competitive, far lower than that of public transportation or many telephones.

* * * Enjoy the car, the duration can be calculated by minutes, hours and days, and the partner of the car will operate according to the delivery of the car. Taking the current Free2Move as a reference, the agency provides users with an attractive rate of 0.26 euros per minute: this price level is almost equivalent to or even lower than the cost of many mopeds, standard cars and even scooters. After installing the APP application, you can choose your own street Ami. * * * Car ownership is increasing. It is estimated that by 2030, 1 km will be driven by the number of cars every 3 kilometers. Please note that Free2Move is the only * * * car service on the market that allows people above 16 to use it.

Cash purchase: from Ami 6000 euros (including VAT) (Ami? Ami？ Version; The environmental protection subsidy is 900 euros, including the value-added tax paid by France). Compared with other travel tools on the market, the price of Ami is very competitive. ?

Who is the target user of Ami? What's the research result?

"In the future, the sexual orientation of all users has nothing to do with gender, age, occupation, place of residence or even education level. The only difference is that their travel needs are different. I'm talking about frequent business trips, short trips (to the supermarket, to the gym) and other needs, as well as the corresponding simple and easy-to-use solutions (without driver's license and safe). This requires an electric vehicle that is very economical and suitable for modern needs. Ami is the perfect solution to meet these needs. "

Michelle, the market research manager? rib

3. Unique customer experience

Adhering to the concept of "because you are different", Citroen has completed the brand refresh under the new consumption mode and is committed to being infinitely close to users. Therefore, Citroen N has taken a different approach from the traditional distribution model and developed a digital system, so that the entire purchase process of Ami can be completed 100% online. Citroen also signed cooperation agreements with major chain retail stores to display Ami, and developed a unique multi-vehicle mobile test center, which was designed to be placed in busy traffic areas. All measures will be used as a supplement to the traditional sales methods of Citroen official stores.

The core of travel experience is digitalization: 100% online process.

Nowadays, online shopping has become the mainstream of consumption. This is especially suitable for Ami? –? 100%? Consumption patterns of urban travel tools such as electric vehicles. No matter from the concept, design and sales methods, Ami is a breakthrough and innovation to the tradition. Ami and its 100% online process will participate in shaping a new era. Citroen has developed a global digital system, which can understand Ami scheme and create orders with just a few clicks, bringing users a more relaxed daily life. This simple and smooth digital experience covers all stages of the user's ordering process.

So, you can buy Ami anytime, 24 hours a day, 7 days a week? –? 100%? Electricity has become possible. From looking for a car to placing an order, you don't have to leave the sofa, just click a few times and log in to the website of Citroen.fr through a tablet or smart phone, and everything can be done. The website is the starting point for understanding Ami, where you can find information about Ami products and solutions that meet the individual needs of users.

In the process of using the car in Ami, digitalization is also everywhere-through my? Citroen? N mobile applications access DAT? @? A rice box will do. Mine? Citroen? N It is convenient for drivers to obtain basic information about Ami at any time through smart phones, such as battery life, charging state, remaining time of full charge, driving mileage, maintenance alarm, after-sales appointment schedule, etc. Thanks to Free2Move? Service, the application can also easily find nearby public charging stations.

Break through the boundary of traditional distribution network

Although "pull? Maison？ Citroen? N "(Citroen House) and some selected dealerships are also Ami? –? 100%? Lectric's exhibition site, but Citroen hopes to break through the traditional geographical boundaries, apply the distribution model to partners who are committed to modernization and change like Citroen, and work together to provide solutions that meet users' expectations.

Signing partner: FNAC? And then what? Dadi

Fnac？ And then what? Ami will be displayed in the exhibition halls of large retailers such as Darty (there will be more than 30 stores in major cities in France at the time of listing); In other countries, choose local retailers. A colorful "pop-up shop" with an area of 9 to 15 square meters is designed as the contact point between Citroen's ideal and reality.

Mobile test drive center

At the same time, Citroen also plans to install booths (in the form of exhibition stands) with a surface area of about 35 square meters in some locations, especially in the parking lot of shopping centers. The booth will be changed every month and will be exhibited all over France, thus providing a dynamic test drive experience for more people. This is a way for Citroen brand to approach users, go deep into users' daily life, promote users to understand this brand-new travel tool and realize more interaction. The display stand will be dominated by Ami color, including My? Ami？ Grey, mine. Ami？ Blue, mine? Ami？ Oranges and mine Ami？ Custom elements such as gray, blue, orange and khaki, patterns and colors echo the latest decoration trends.

vehicle

Another feature of Ami travel plan.

Home delivery! Ami is a unique model, and one of its real advantages is the simplicity of using the car-the exclusive partner will deliver the car keys to the door.

In addition, customers can also choose "La? MaisonCitro？ N "(Citroen House) and/or Citroen? N pick up the car at partners and dealers.

Ami maintenance

In order to facilitate the maintenance of Ami, Citroen has established a special network, which is recognized by Citroen as an independent repairer and Euro? Repar car service garage and professional Citroen dealer.

Countries that introduce Ami will set up Ami call centers to receive telephone inquiries from users.

conclusion

Citroen invented AMI, an all-electric car suitable for everyone to travel. Super compact, extremely flexible, safe and colorful, suitable for urban traffic, 14 (France) car age. As a travel plan, Ami is not only a car, but also has outstanding advantages beyond the automobile field: customized "menu" options, 100% online process and innovative delivery mode, which are very competitive.

France will open Ami booking on March 30th, and will expand to Spain, Italy, Belgium, Portugal and Germany in the next few months. It is planned to deliver the first batch of products in France in June. Ami car * * * service will be launched in Paris in spring, and the body will be marked with "Free2Move". ?

AMI technical parameters

Length: 2.4 1? m

Width: 1.39? M (excluding rearview mirror)

Height: 1.52? m

Diameter of turning between walls: 7.20? m

Excluding battery weight:

Total weight including battery: 485 kg

Battery: 5.5? kilowatt hour

Engine: 6? kilowatt

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.