Media platform for young people's congresses

Young people's congresses take "influencing influential people" as the slogan, mainstream newspapers on campus as the goal of running newspapers, and "paying attention to important events affecting the development of people's congresses and safeguarding students' rights and interests" as the core value system, and gradually form an organic unity of organ newspapers, community newspapers and newsprint.

As of July 20 14, the Youth National People's Congress has issued 375 issues; Since the publication of 1996, it has undergone five revisions, forming a comprehensive student newspaper with the main newspaper of Youth People's Congress as the core and six supplements of a series of publications such as Youth Watch, Youth Humanities, World Review, Youth Pictorial, Sports Campus and Enjoyment.

The youth conference is in the newspaper.

The Youth People's Congress, the organ newspaper of the Youth League Committee of Renmin University of China, was founded in May 1996. 1998 10 year 10 month 10 day, professor Li Wenhai, then president, wrote a title for the young people's congress, which is still in use today. Since its establishment, Young People's Congress has tracked the needs of the audience, guided by readers' reading habits, actively and continuously adjusted and improved its content and style, and innovated its layout. At present, according to the types of news products, the regular pages of the Youth People's Congress newspaper are divided into speech edition, special edition, news edition, community edition and photo edition. In addition, according to the content and key points of the report, special pages such as people's edition, life service edition, academic and cultural edition are added from time to time to actively serve students' campus life while giving play to the guiding role of the Communist Youth League newspaper. Bao Zheng news products emphasize "one theme, multi-angle and multi-level interpretation", highlight the concept of "audience subject", and actively seek breakthroughs while ensuring quality, so as to better practice the concept and serve readers.

Young people watch

In September, 2007, Youth Watch, an in-depth supplement of the Youth People's Congress, was published. In 2008, Youth Watch invited Professor Fang Hanqi, a famous journalist from the School of Journalism, to write a headline. Based on the campus of the National People's Congress, Youth Watch features in-depth coverage of news topics, pays close attention to campus dynamics with keen insight, and digs news events from a deep perspective. Professor Fang Hanqi once commented on Youth Watch-"Close to the audience, close to the times, close to the society, and you can take your special report as a case". "Observation focuses on the times and the horizon covers the campus" is the consistent insistence of Youth Watch.

Youth humanity

On September 28th, 2007, the former Editorial Center of Youth People's Congress was merged with the Ministry of Culture, and a cultural supplement, Youth Humanities, was founded.

Youth humanism is the concentrated expression of humanistic care of young people's congresses. The topic of the report is based on recent news, radiating all spiritual fields of human society, paying attention to, analyzing and commenting on various cultural phenomena, events and people from a humanistic perspective, looking for their fulcrums and projections on the university campus, causing people to think, and providing a channel for adults to express their opinions, thus contributing to the accumulation of humanistic brands on the campus of the National People's Congress.

World review

Tianxia Review was first published in June, 2002 +065438+ 10. After several changes, it has been restored to the original four editions. "World Review" takes "commenting on the times and discussing the world" as its own responsibility, paying attention to the world events, paying attention to the small things around the campus, thinking deeply, exploring rationally and examining coldly, spreading people's lofty sentiments with the people's spirit, and striving to create a boutique supplement with unique perspective, profound insight and analysis, lofty ideas, distinctive features and diverse elements.

Youth pictorial

Youth Pictorial was founded in June, 2007, and was born out of the photography supplement "Images in Rapids". Pictorial, as a photo newspaper that tells life with pictures, emphasizes the creativity and thinking of taking pictures, vividly expounds through visual senses, reflects different campus photography, infects students with high-quality visual aesthetics, and conforms to the media trend in the era of reading pictures.

Sports campus

The sports campus was founded on 200 1 10. It is the only sports newspaper on the campus of the National People's Congress, one of the earliest supplements for teenagers, and the only special issue of the Youth People's Congress newspaper published independently on a regular basis.

Based on the National People's Congress, Sports Campus focuses on all kinds of sports events and colorful campus sports activities, focuses on major international and domestic sports events that students care about, reports and comments from the perspective of college students, and makes its own voice.

Take a good look

Enjoying Yourself was founded in June 2007, and its predecessor was Youth People's Congress Life Supplement. Based on the campus of the National People's Congress and the surrounding trend zone, it provides the latest information on study, life and entertainment. With the aim of "building a shopping guide for campus version", it insists on interpreting campus fashion from a keen and unique perspective and advocates a healthy and high-quality life concept, which is deeply loved by college students. Youth video is produced by the video department, which is a high-quality media product launched by the video department of the Youth People's Congress and the first student video news media of the National People's Congress. Together with the newspaper department of the Youth People's Congress, the Youth People's Congress website, the youth mobile phone media and the youth social media, it is called the five major media of the Youth People's Congress.

Based on the content resources of young people's congresses, youth videos record campus news of people's congresses by video. Department members use professional camera equipment and have rich and mature experience and technology in camera shooting, appearance, interview, planning, comment and post-editing.

Since 2008, with the websites of Youku.com and the Communist Youth League as publishing platforms and the news networks of Renren.com, Weibo.com, Qingren.com and the National People's Congress as promotion platforms, Ren Qing Video has launched normalized news programs "Ren Qing Video News" and "Ren Qing Video Broadcasting", covering all kinds of school activities, meetings, performances, lectures and competitions.

201112 Based on the pursuit of the content quality of news video products, Youth Video launched "Youth Video Special Topic", which is a video program with in-depth coverage, with anchor comments for the first time, which combines various reporting methods and improves product quality. A year later, Youth Video cooperated with the Propaganda Department of the Party Committee of the school to change the original broadcast to "Electronic Screen Youth Video Broadcasting", which was broadcast circularly on the three LED screens of the school every day, reporting the major events on campus in a week, providing teachers and students with the latest information and becoming the display window of the National People's Congress.

In addition, Youth Video also participates in reporting important events of the National People's Congress and is responsible for the propaganda work of the Youth People's Congress and the Youth League Committee. A series of high-quality and creative videos have played an important role in the promotion of young people's congresses to recruit new people and celebrate associations, and have been widely praised. Youth video takes carrying forward the culture of the National People's Congress and cultivating video talents as its own responsibility, and provides a practical platform for students who love TV news and video production.

With the participation of more creative students, young people's videos gradually turned their attention to the production of documentaries, micro-movies and micro-videos, and products also tried to go out of campus.

Nowadays, young people's videos have entered the media of the regular meeting of the Capital Campus News Alliance, with a broader vision, broader space and more development opportunities. The website of Youth People's Congress (youthruc.ruc.edu.cn) was formerly the online version of Youth People's Congress, which was founded in 1998. In the past ten years, the website has gradually developed from a single newspaper network platform into a comprehensive website with independent editing and operation, instant updating, originality and newspaper content.

In 2004, Qingren.com began to standardize its operation and applied for a formal domain name. The website has now completed the preliminary form construction; 20 10 Network Department re-produced Youth Online, followed the trend of the times and introduced the latest network development technology, which made the new website more flexible and promoted the transformation from paper media to electronic media. On may 20 1 1, the first revised youth network was officially put into operation. After the revision, Ren Qing. Com repositioned, updated column names, produced network topics, and improved the daily editing system. 20 12 12, Qingren.com was completely revised based on the wordpress framework. After the revision, the website interface is concise and the platform compatibility is strong. The login methods such as mobile phones and tablets are optimized, and new media forms such as Weibo, Renren and WeChat are fully utilized for daily promotion of the website.

In order to ensure the normal operation and healthy development of the youth network, the network department has not only content editors, but also technical R&D personnel, who are also responsible for the technical support, website optimization, content editing and thematic production of the youth network.

At present, another version of Ren Qing. Com is in preparation. Network Department actively seeks more beautiful website themes and forms, perfects existing sections, develops new modules, and strives to build Ren Qing. Com has become a portal website with individual characteristics and widespread concern.

Mobile media for young people's congresses mainly refers to youth mobile newspapers, which are produced and operated by the Mobile Media Department. Relying on newspaper resources and taking mobile terminals as the media, Youth Mobile Newspaper is characterized by high efficiency, strong interaction and various forms, and has become the benchmark flag of mobile media in the campus of the National People's Congress.

Youth Mobile Newspaper was founded in April, 2008, which is a mobile media product founded by the Young People's Congress to provide more comprehensive information services to NPC teachers and students and further expand their influence. It is also a new form for young people to try new media news expression.

Youth Mobile Newspaper was originally operated by the Ministry of Public Media. In order to meet the requirements of newspaper development, in March 2009, Youth Mobile Newspaper was merged into the network department and completely revised. On April 9th, the revised youth mobile phone was published in 1 issue. On May 4th, the online edition of Youth Mobile Newspaper was launched, and the mobile newspaper and the online edition were published simultaneously. On June 20 10, the mobile phone media department was established, which was fully responsible for and developed the mobile phone newspaper business; 2065 438+02 10, 10, the mobile media department released the first multimedia message version of Youth Mobile Newspaper on the basis of internal testing for half a year. 2065438+In February, 2004, the mobile newspaper landed on Ren Qing WeChat, which met the needs of users such as China Unicom and China Telecom. As of June, 20 14, the number of users of Youth Mobile Newspaper includes more than 7,000 undergraduates and graduate students, distributed in all grades and departments, and is still increasing.

Teenagers' mobile phone newspaper adheres to the aim of being based on teenagers, facing the National People's Congress and serving students, highlights the characteristics of news information and delivers information in time. At present, mobile phone newspapers for young people have regular weather, announcements, lectures, activities, small series and other columns. During the teaching week, teenagers' mobile newspapers are published every day from Monday to Friday, and a special issue of Teenagers Seeing the World is published on Sunday.

Youth mobile newspaper has become a reliable source of information for users by providing all kinds of service information, publishing lectures inside and outside the school in advance, and sending permanent humanized information tips such as weather forecast, exam guide and travel advice. In the daily editing and distribution of youth mobile newspapers, the mobile media department pays attention to user experience and feedback, constantly improves and perfects, and strives to become a popular public information publishing platform on the campus of the National People's Congress.

Social media for young people's congresses mainly include Weibo for young people's congresses, Renren and WeChat platforms for young people's congresses, which are operated by the Network Department and the Mobile Media Department respectively. As an official network platform for young people, social media for young people's congresses is an important window to display young people's images, spread young people's products and strengthen communication with readers. It is also an important measure for newspapers to explore new media fields. Young people's social media pay more attention to the "interactive" function besides the "delivery" function of products in the past. Using mature social network platforms and huge community users has become a key force to revitalize young people's media resources and help the development of all media.

Weibo, the official of the Youth People's Congress

Weibo, a young people's congress, is run by the network department and is an officially certified media. It is one of the earliest official accounts for students at the same level in Weibo.

Since the first Weibo was issued on April 25th, 201/year, as of September 4th, 201year, the young man Weibo * * * has issued 4,232 Weibo, with 13580 fans, together with Weibo (public relations, photography, humanities, sports campus).

Weibo, a young man, has integrated various news products of the newspaper, becoming a comprehensive platform integrating news information release, newspaper product promotion and public relations activities, and also one of the most direct channels to reach the audience. Through information release, topic creation, interaction and reprinting, the popularity of Weibo, the official youth, has been enhanced, and the brand image of young people has also been effectively enhanced.

At the same time, Weibo, the official youth official, has also made a secondary processing and in-depth interpretation of products and activities such as Youth Network, Youth WeChat, Youth Video Broadcasting, and series of lectures on "Approaching the Media", so as to push them to readers more efficiently and better cooperate with the promotion of newspaper products and activities.

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Young people's congress homepage

In March 2008, in view of the popularity of Renren in the school, young people set up their own homepage of Renren, which is operated by the network department.

The homepage of the Youth People's Congress mainly publishes information about various lectures and activities in time, and at the same time, it follows up the activities by uploading photos and written reports in the later period, so that students can learn some practical and useful information and related activity reports when they "walk around". By 2065438+June 2004, young adults had 6066 friends and the number of visitors reached 67466. In view of the limitation of the number of friends on the homepage and the need of media information release, in May of 20 13, the Young People's Congress also opened a homepage for everyone.

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Young people's congress wechat public platform

Wechat platform for young people's congresses was founded in June 20 13. It is a new media product created by young people's congresses in order to expand their influence inside and outside the school, boost high-quality newspaper content and enhance interaction with readers. Operated by the Mobile Media Department.

At present, Ren Qing WeChat generally pushes five issues every week, and Monday, Wednesday and Friday are mainly the excellent topics of the Youth People's Congress and the original content of the WeChat team. Interact with readers on weekends. In case of important real-time news and activities, WeChat platform will add a special issue to push the latest and most detailed consultation. As of June 20 14, the wechat public platform for young people's congresses has pushed the question of wechat 154, with nearly 5,000 followers.

The mobile media department has formulated a strict system for the editing and pushing of WeChat, and has been trying and breaking through on the basis of publishing the fine content of the newspaper Young People's Congress. In the next operation, the WeChat team will also launch voice messages, develop more original content and further increase interaction with readers.