Simple marketing plan

Simple marketing plan, as an excellent marketer, we all need to make a perfect marketing plan, which can make our products sell more efficiently, so let's share a simple marketing plan with you.

Simple marketing plan 1 1. Media publicity before the event

Through promotional activities, attract a large number of target consumers, form a wave of participation and purchase, spread the concept of products and services, and form word-of-mouth communication. Cooperate with news hype and advertisements before and after the event to release product information, so as to achieve the goal of quickly occupying the market.

Second, determine the activity content according to the theme.

The premise of the success of the activity is that the content should be attractive. Including discounts, free gifts, expert free clinics, drug purchase lottery, etc. Are all necessary means to attract target groups.

Third, the preparatory work before the event

1, information release:

(1), activity information can be published in Loudi radio and television news, because the audience of TV news is every household, and its circulation is 40,000 copies, which is better than other newspaper media.

(2) Loudi People's Broadcasting Station began to publish promotional advertisements from _ _ _ _ _. The time is 10 times from 8 am to 9 pm every day.

(3) hang a banner in front of the central store of Xinjian Pharmacy, with the theme slogan, and the time is _ _ _ _ _ _.

4. Publish information that can improve the enthusiasm and number of participants. For example, the activity starts at 9: 30, so please don't queue up too early.

(5) Pay attention to adding the right of activity interpretation to the company's content in the corner of the advertisement to avoid causing unnecessary trouble.

2. TV: TV advertisements are flight advertisements, which mainly introduce activities, supplemented by simple product introductions or simply don't mention the functions of products.

3. Website layout:

A well-arranged activity site can make the activity orderly, increase the momentum and atmosphere of the activity and attract more people to participate.

(1) Banner with active theme.

(2) Large exhibition boards and backboards that highlight the product image and activity theme.

(3) Hanging flags, table cards, large posters and leaflets.

(4) Information desk, gift (coupon) distribution desk, sales desk, etc.

Personnel arrangement:

(1) Arrange a sufficient number of service personnel to wear work cards or ribbons, so as to facilitate the identification and guidance of services.

(2) There should be order maintenance personnel at the site (arrange security assistance from the group company).

(3) On-site consultants and sales staff should have a clear division of labor and cooperate with each other.

(4) Emergency personnel (generally led by leaders, and should be handled by public relations in time in case of intervention by government functional departments).

4. Public relations contact person:

Go to the industrial and commercial, urban management and other departments in advance to go through the necessary examination and approval procedures.

IV. Key points of field implementation

1, the staff arrived at the scene first, and took their positions.

2. Promoters distribute leaflets, introduce activities and products, and guide customers to the sales desk.

3. Grasp the rhythm of activities, maintain order at the scene, and prevent accidents such as looting, so as not to cause negative effects.

4. The sales staff prepares the sales items and introduces the products to be sold.

At the appointed time, gifts should not be distributed too early or too late. Personal information and signature should be registered when distributing.

6. The host announced the end of the activity, and the site was temporarily reserved until possible time.

7. The on-site sales desk continues to sell.

8. Clean up the site and keep recyclable items for later use.

V. A summary meeting shall be held at the end of the activity.

It is very important to evaluate the effect, gains and losses of activities. Only by constantly summing up can we avoid detours in future activities.

Simple marketing plan 2 1. Activity purpose:

Explain the current market situation and the purpose of the activity.

What is the current market situation? What is the purpose of this activity? Is it dealing with inventory? Is it to increase sales? Is it to crack down on competitors? Is it a new product? Is it to enhance brand awareness and reputation? Only when the purpose is clear can the activity be targeted.

4. Activity target:

Is the activity aimed at the owner of the target market or a specific group? What is the scope of activity control? Who are the main targets of automobile promotion? Who is the secondary target of automobile promotion? Whether these choices are correct or not will directly affect the final effect of automobile promotion.

[14], activity theme:

In this part, we mainly solve two problems:

(1) Determine the theme of the activity. Price reduction? Price discount? A gift? Lucky draw? Gift certificate? Service car promotion? Consumer credit? Or other car promotion tools? Considering the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of automobile promotion expenses, what kind of automobile promotion tools and themes should be chosen.

(2) The theme of packaging activities.

After determining the theme, we should make the theme of the activity as artistic as possible, dilute the commercial purpose of automobile promotion, and make the activity closer to and impress consumers. This part is the core part of the automobile promotion plan. We should strive for innovation and make the activity shocking and exclusive.

4. Activity mode:

This part mainly expounds the specific activities. There are two important issues to consider:

(1) Determine the partner: enlist the backing of the government or hang the media? Do automobile trading companies act alone or jointly with automobile manufacturers? Or do you want to promote cars jointly with other auto trade companies? Cooperation with the government or the media will help to build momentum; Combining with automobile manufacturers or other automobile trade companies can integrate resources and reduce costs and risks.

(2) Determine the degree of stimulation: To make the car promotion successful, we must make the activity stimulating-it can stimulate the participation of the target object. The higher the degree of stimulation, the greater the reaction to promote sales. But this stimulus also has marginal effects. Therefore, it is necessary to analyze and summarize the practice of automobile promotion, and determine the appropriate degree of stimulation and the corresponding cost input in combination with the objective market environment.

5. Time and place of activities:

Choosing the right time and place for car promotion will get twice the result with half the effort, otherwise it will be thankless. Try to let consumers have free time to participate, and make the location convenient for consumers, and communicate with urban management, industry and commerce departments in advance. Not only the timing and place of launching car promotion activities are very important, but also how long the activities last is the best. If the duration is too short, it will lead to the inability to buy a car within this time, and many benefits that should be obtained cannot be realized; If it lasts too long, it will cause high cost, the market is not hot, and it will reduce its value in the eyes of customers.

[6], the way of advertising:

A successful automobile promotion activity needs all-round advertising cooperation. What kind of advertising creativity and expression do you choose? What kind of' media cooperation' do you choose? These all mean different audience arrival rates and cost inputs.

7. Pre-preparation:

The preliminary preparation is divided into three aspects:

(1) personnel arrangement. In terms of personnel arrangements, it is necessary to achieve "everyone has something to do and everything is in charge", with no gaps and no intersections. Who is responsible for communication with the government and the media? Who is in charge of copywriting? Who is in charge of site management? Who is responsible for distributing gifts? Who is responsible for customer complaints? Every link should be considered clearly, or you will be in trouble if you get cold feet and lose sight of one thing.

(2) Material preparation. In terms of material preparation, everything from vehicles to screws should be listed, and then counted according to the list to ensure foolproof, otherwise there will be a hectic scene.

(3) Test scheme. More importantly, because the activity plan is determined on the basis of experience, it is necessary to carry out necessary experiments to judge whether the selection of automobile promotion tools is correct, whether the degree of stimulation is appropriate and whether the existing methods are ideal. The test method can be to ask consumers, fill out questionnaires or try a scheme in a specific area.

⒏, site management and control:

(1) activity discipline. Discipline is the guarantee of combat effectiveness and the prerequisite for the perfect implementation of the plan. In the plan, all aspects of participants' discipline should be specified in detail.

(2) Field control. On-site control is mainly to arrange all links clearly and make them busy and orderly. At the same time, in the process of implementing the plan, we should adjust the scope, intensity, quota and focus of automobile promotion in time to maintain the controllability of the automobile promotion plan.

Pet-name ruby, late continuation:

The late continuation is mainly a matter of media propaganda. It is necessary to consider how to follow up this activity in which media. Every car promotion must arouse strong repercussions in the media.

10, cost budget

Without interests, there is no meaning of existence. The cost input and output of automobile promotion activities should be budgeted.

1 1, accident prevention

There may be some accidents in every activity. For example, the involvement of relevant departments, consumer complaints, and even sudden changes in the weather have made it impossible to continue outdoor car promotion activities. Necessary human, material and financial preparations must be made for all possible accidents.

12, effect estimation:

Predict what kind of effect this activity will achieve, so as to compare it with the actual situation after the activity, and summarize the success points from the aspects of stimulation degree, automobile promotion opportunity and automobile promotion media.

Simple Marketing Plan 3 1: Timing (Timing is very important)

A: Investigate the collective vacation time of surrounding business districts or factories (Sunday is recommended).

B: Check the weather forecast to eliminate bad weather.

Second, the division of labor

A: Set up an activity director.

B: Set up a group:

C: Advertising, publicity, training, promotion, etc.

III. Market analysis (key points)

A: Event theme design is related to the whole nearby market, so as to understand the opponent's event theme and find an innovative exclusive event theme.

B: Investigate the best-selling models of nearby competitors, kill low prices, design a variety of differentiated models, and increase the selling price;

C: Gift purchasing also needs differentiation. It is recommended to purchase at different levels, and give small gifts for key gifts, reminders and activities.

Four. Event Theme Design (Factory-run Joint Show)

1: Find a partner to reduce the activity cost.

2. Design a prominent theme: for example

(Exclusive shock gift, free mobile phone)

5. Design the activity simulation diagram in advance.

1: Conduct on-site inspection and make good use of all advertising spaces.

2. Conceive and design moving lines, and carry out simple picture simulation design.

Six: advertising design, material preparation

1: Advertising design, it is suggested that the theme should be prominent and the content should not be too complicated.

Holiday supplies, tents, arches and other holiday supplies are all ready.

Seven: Design incentive policies

1: total task completion reward.

2. Personal goal reward

3. Target model reward

Eight: gift purchase

1: Main gifts (holiday theme gifts, super attractive gifts)

2. Reminding gifts (ordinary gifts, which play the role of reminding gifts again in the sales process)

3. Small gifts for activities (stage delivery, free delivery when entering the store, which plays a role in attracting popularity)