Self-made entrepreneur

Entrepreneurship is a matter of spiritual willpower. Not only do you need to be able to run your own business well, but you also need to face setbacks and go forward bravely. The following is an article I compiled for you about self-made entrepreneurs.

Wang Bufan after 80s in Wuxi: From University Entrepreneurship to CEO of Ten Million Enterprises

Wang Bufan, a post-80s entrepreneur, CEO of Wuxi Huaxi Cultural Industry Co., Ltd. and Bufan Quality Network Technology Co., Ltd., founded Wuxi Huaxi Cultural Industry Co., Ltd. and Extraordinary Quality Network Technology Co., Ltd. at the age of 30, and went online last year? Movie entertainment treasure? It is a crowdfunding platform for film and television entertainment, which really fills the domestic gap and will also bring a new force to the film and television industry in China in terms of film and television financing, post-production, publicity and distribution.

If you want to extract keywords for Wang Bufan and become famous young? 、? Four ventures? 、? CEO of a tens of millions of enterprises? 、? Tsinghua University Distinguished Lecturer? 、? After 80? May be an essential part. Now, this boy born after 80s, who just turned 30 this year, not only manages tens of millions of enterprises, but also works as a special lecturer in Tsinghua and Zhejiang University, giving lectures to principals many years older than him every year. But little known is that in? Young and famous? Behind the aura, Wang Bufan's entrepreneurial road is quite tortuous. In his own words, his entrepreneurial experience is like a fried dough stick, which will mature after suffering.

University period: I started my business in my sophomore year and became a man of the hour in Jiangda.

If you studied in Jiangnan University around 2004, you must have heard of it? New Power College Student Travel Agency? The name of. That year, Wang Bufan, a sophomore at Jiangda University, founded the first college student travel agency in Jiangsu, which was sponsored and supported by Jiangsu Unicom Wuxi Branch, making a sensation. In just two years, he handed it in? From scratch, the number of college students traveling has grown to 65438+ 10,000. A proud achievement.

According to Wang Bufan's memory, at the peak, was he alone? One-day tour in Hangzhou? A product can send seven or eight trains a day on weekends. ? Unfortunately, one time later, one of our buses collided in the expressway service area. Although no casualties were caused, it still attracted the attention of the school. Finally, for security reasons, my first venture was terminated. ?

Eight years before graduation: summarize the experience of entrepreneurial failure and go back to college to recharge.

Although he failed as a travel agency, this short entrepreneurial experience made him discover his entrepreneurial dream buried in his heart. After graduation, he did not accept the way of studying abroad that his family had already arranged, but chose to start his own business again, starting a media company and an e-commerce company first, but all ended in failure.

However, these failures gave him valuable entrepreneurial experience. After the failure of his third venture, he concluded that his company was poorly managed and its financial control was lax. Realizing his own shortcomings, he picked up his books again. After half a year's review, he passed the national postgraduate examination and entered the MBA major of Xiamen University for further study. Charging? Then start a business.

? Someone asked me before, why are you still thinking about starting a business after you failed three times? My answer is that the road to entrepreneurship is bound to be full of thorns. Someone else asked me if I didn't regret it after starting a business? I said I was actually very lucky. Ma Yun failed to start a business eight times before he succeeded, and now I have only completed three-eighths of it. ? Wang Bufan said with a smile.

Now: establish a crowdfunding platform for film and television entertainment and get another 20 million investment.

After graduating from graduate school, Wang Bufan, who is in his thirties, once again had the idea of starting a business. This time, his eyes were on crowdfunding.

What is crowdfunding? Generally speaking, crowdfunding is to gather the strength (funds) of most people through the Internet and accomplish things that one person or a few people cannot accomplish. For example, a person who wants to make a new product needs a start-up capital of 654.38+10,000 yuan, but it is difficult to borrow money from the bank without collateral. At this time, he can launch crowdfunding online. If there are 6,543,800 people who support him, as long as everyone takes out 654.38+ 00 yuan, he can raise enough start-up funds. Compared with the traditional financing mode, crowdfunding not only gives entrepreneurs more financing methods, but also greatly lowers the investment threshold and gives ordinary people the opportunity to participate.

? In recent years, crowdfunding originated in the United States has gradually taken root in China. I found that the crowdfunding platform for film and television entertainment is still blank in China, so after more than half a year's efforts, my team and I developed a crowdfunding platform focusing on film and television? Movie entertainment treasure? . ? Wang Bufan introduced that since last year 10 10/0 1, the film and television entertainment crowdfunding platform? After the official operation of Film Yu Bao, it attracted the attention of many investment companies and reached strategic cooperation with many well-known domestic film and television companies. In addition to the 5 million angel investment in Huaxi Village in the early stage, a round of 20 million new investment jointly invested by many well-known investment companies has also been completed, and the valuation of Yingyubao has exceeded 75 million.

? When the film meets crowdfunding, it changes not only the marketing method and financing method, but also the reorganization of its entire industrial chain and thinking mode. ? Wang Bufan said that crowdfunding will change the film industry in all directions, and it is very important to help filmmakers get market verification in advance. ? Unlike other industrial products, movies can be reworked if they are not well done. The film is formed at one time, and success or failure is doomed. But crowdfunding can play a role in market verification. ?

Risk: Is it crowdfunding? A double-edged sword? How to avoid investment risks

Crowdfunding, as an effective means to raise funds for entrepreneurs in the short term, is favored by young people. However, everything has two sides. Although crowdfunding has made many people's entrepreneurial dreams come true, crowdfunding itself is also facing risks.

Whether you want to get a small sum of money by pre-purchasing products or a large sum of money by transferring equity, you will encounter many unexpected challenges in the process of preparing crowdfunding projects. At the recent 20 14 New Thinking Summit of Tin Merchants held by the Municipal Youth Chamber of Commerce, three dads? Sponsor Dai Saiying shared with you what is behind the creation of crowdfunding myth? Five-degree password. ? Nowadays, many people who have just started a business think that crowdfunding can make it easy for them to get funds to start a business. However, crowdfunding requires entrepreneurs to do a lot of homework, and entrepreneurs also need a solid support network to successfully complete the crowdfunding goal. ?

For investors, when operating crowdfunding projects, whether there are relevant settings and requirements for the project, the third-party platform, the project sponsor and the crowdfunding investment participant government, whether the equity crowdfunding project can achieve the specified financial audit, and how to ensure that all the raised funds are returned to investors when the fundraising fails, all need to be clear. The insiders believe that the crowdfunding model in Wuxi is still immature, and how to avoid risks still needs to be seen and done.

So, how to ensure the quality of crowdfunding projects? Wang Bufan's answer is the funnel model. According to Wang Bufan, Yingyubao adopted a strict funnel model to screen projects. For example, there are 100 project applications today, and Yingyubao will first screen and pick out the projects they are optimistic about, which is the first step; The second is to cooperate with professional third-party companies, and the largest big data film and television evaluation company in China will provide neutral evaluation. These projects will be announced after the evaluation; The third screening is the self-screening of investors, who also have their own investment preferences.

? Any investment is risky, but we have reduced many investment risks through this funnel screening. ? Wang Bufan reminded investors that the market is risky and investment needs to be cautious.

The story of the post-80 s master selling rice online with sales exceeding 100 million.

In the commercial building in Binjiang District, Hangzhou City, Zhejiang Province, there are companies of all sizes everywhere, and Hangzhou Gulv Agricultural Technology Co., Ltd. is one of them. What should we introduce in this entrepreneurial story? Valley green agricultural products? The story of Wang Anping, the founder, selling rice online, with sales exceeding10 million.

Wang Anping, the founder of Hanggulv Agricultural Science and Technology Co., Ltd., was born in 1980s. In 2007, he was in the Department of Business Administration of zhejiang university city college and received a master's degree in economics from Zhejiang University. At present, the company mainly deals in high-end organic miscellaneous grains products, including agricultural products, nuts, scented tea and so on.

The initial decline is inevitable.

Entrepreneurship is a trek between two mountains.

When Gulv was founded, there were only three people in the company, because of one sentence? Do we sell rice? As a joke, Wang Anping hit it off with two buddies from college and formed a China partner. The story begins with twists and turns, and the college students who graduated soon are still too young and naive.

Wang Anping naively calls himself an entrepreneur. Because I just started to do it, I don't know anything about agriculture, what kind of rice is delicious, and how much money is a catty in the market. I went to the farmer's market and asked the aunts. The most common answer is? P5？ . ? Ok, then sell Wuchang rice? Said Wang Anping was amused by himself, so their road to selling rice started? Hasty? .

Next, we need to find a supplier, but where is the supplier? So Wang Anping went to Wuchang, Heilongjiang with them and knocked on the door from door to door. ? At that time, it was just a start, and asking people for 1 ton was simply a small fight. Who cares about you? Recalling those days, Wang Anping waved and said that the past was unbearable. Fortunately, he finally lived in Wuchang for three days and grasped the support of college students' entrepreneurship with perseverance? Noble person? . But it is not enough to have suppliers, and it is even harder to get through sales channels. I thought I could sell it there after I got the goods and communicated with the people in the supermarket. As a result, we were kicked out, or were we naive? Because the admission fee alone is 200 thousand, and there are various bar code fees and so on. , so Wang Anping and they hit a wall again.

About three months later, Wang Anping's two friends backed out, feeling that the future was not good and the road was lost, but the realistic version of the Chinese partner's song didn't end. Although Wang Anping felt frustrated, she gritted her teeth and stuck to it, relying on the teachers of City College? Matchmaking? He met Zhang Jiang, who graduated from the same school. Since then, the two have joined hands to make Gu Lu all the rage. Especially on the road of agricultural e-commerce, after being rejected by physical stores, it can be called a Jedi counterattack.

? Entrepreneurship is a trek between two mountains. Standing on this hill, you can see the beautiful but ethereal scenery on the opposite hill, but the journey between them is more bumpy, and the initial downhill is inevitable, so don't aim too high, be down-to-earth and firm first? Wang Anping compared the process of starting a business.

Valley green is getting better.

Put forward? Project team? Reform management

Although Gulu has the right to speak in today's agricultural products industry, it has also had a bottleneck period. 20 12, in the second year of Gulv's start, the company grew slowly, but Wang Anping felt that the development became slow and the employees were not as passionate as before. Therefore, we need a little innovation in management to inject new vitality into the company, because people directly affect products.

Finally, Wang Anping proposed? Project team? Everyone can propose new products to be made, and participants and funds can also decide for themselves. For example, in Gulv's baking group, there are three people. They only care about baking, and finally they can get 70% of the project income in addition to the basic salary every month. The better they do, the higher their income. And as long as they have the ability, some even one person can undertake a project, and the benefits are considerable. Here? Rules of the game? With the encouragement of the company, every employee can fully mobilize his creativity, gain cohesion in the project and bring greater benefits to the company, which is a win-win situation.

However, this concept was initially opposed by employees because the work pressure was really great, but Wang Anping said? When you enter the Green Valley, you don't come to take a boat and ride the Green Valley Express smoothly, but to be a sailor and explore for yourself? . However, Wang Anping still tries its best to give everyone a free and relaxed environment. Gulu has no employee handbook and few rules and regulations. Fines for being late at most? Happy fund? Inches? Being late was fined, and the Happy Fund bought snacks for everyone. ? Wang Anping's pleasure.

? Valley green agricultural products? with both quality and quantity guaranteed

Tmall ranks first in grain and oil sales.

In the era of big data, data has become particularly important. For example, the turnover of 35 billion on Double Eleven Taobao attracted the attention of countless people in Weibo. Valley green agricultural products? In the three years of development, a series of indelible data changes have also been left. Team route: 3 people? 10 many people? /kloc-more than 0/00 people; Product line: 1? 28 models? More than 300 models; Company area: 60 square meters? 130 square meters? Nearly 400 square meters; Online sales:1-20 million? Seventy or eighty million? 65438+300 million? 20 14 completed last year's sales in the first half of the year.

A lot of data also revealed the company's rapid development. Tmall's grain and oil sales were the first to be easily conquered, and the huge momentum of other hills was dwarfed ... Wang Anping hit the nail on the head. Now the homogenization of online products is becoming more and more serious. If you want to stand out, quality is the key, and the change of packaging is just a clever trick. ?

So how is the quality of Gulv's products guaranteed? This has to be traced back to the source of the product. Take rice as an example. Maybe many people don't know what it means. Organic rice? In fact, it refers to rice planted in the soil that has not been exposed to chemical pesticides for three years, using natural farming methods and organic fertilizers to eliminate possible heavy metals or pesticide residues. And how is the rice planting base in Wang Anping selected? Hometown of special rice? Wuchang, Heilongjiang Province, more than 60,000 mu of land belongs to valley green, and it is monitored from seed selection to harvest.

However, Wang Anping believes that it is not enough to guarantee the quality only at the source, because the organic market is mixed, so many organic certifications are needed to reassure consumers. For example, you can check the authenticity on the website of the National Certification Committee through the traceability code pasted on the cereal green products, and which company and base the food comes from, and even go on a field trip. More intimately, Wang Anping also made a taste evaluation of his own cooked rice, and got 86 out of 100. Because the exam is difficult, there are not many meals above 80 points. Is it a meal? Top student? Yes

Under the quality control of Wang Anping, in fact, Gulv's products are already gold that can shine everywhere, so online and offline sales are booming. ? Physical sales accounted for 40% and online sales accounted for 60%. Last year, online sales exceeded 100 million yuan, and the first half of 20 14 exceeded last year's sales. I hope that online can help offline promotion, and offline can help improve consumer trust online. They complement each other? Wang Anping believes that this is still the general direction of the future development of Green Valley.

I'd rather be ten years, general.

You can't spend a day without bowing.

Wang Anping always stressed that he was really lucky, and even joked about it. In 2009, doing agricultural e-commerce really caught up with the good times. I should have said that at the right time, standing in the wind, pigs can fly? .

But you have to work hard to catch up with the good times, right? Would rather not be a general for ten years than an arch pawn for one day? , Wang Anping is very recognized. The experience he shared with you is that he has a small goal at the moment and works hard for it every day. Flashy plans are useless to him. Wang Anping said that in the college students' entrepreneurial alliance, he heard many college students say that they want to be listed companies, and the blueprint for the future is very touching. When people ask? Will Valley Green be listed? Wang Anping did not give a definite answer. Entrepreneurship is completed step by step, and the scenery on the opposite mountain is foggy. It is most important to finish the work first. ?

On 20 14, Wang Anping was hired as the college entrepreneurship tutor to guide college students to start businesses in their alma mater. He sincerely suggested to his younger brothers and sisters that when starting a business, what to do in the future is not as important as what to do now. You can start even if you don't know how to do it. As long as you have specific ideas, don't you think the ancient law is just a sentence? To sell rice? Has it started? But once you start, you must keep working hard. West Lake Literary Walk? Don't! Starbucks drinks petty bourgeoisie coffee? Don't! Party and play with friends? Don't! Even my girlfriend has no time to talk! In short, you spend all your time on starting a business, which Wang Anping vividly calls entrepreneurship? Black hole entrepreneurship? .

From selling rice to selling agricultural products, Wang Anping revealed that the next step he is doing is to develop an independent platform, integrate the supply chain of agricultural products, and cooperate with the government to promote local unique label agriculture.

? Valley green has just begun! ? Wang Anping, raise your mouth.

After 80s, veterans began to raise shrimps in remote mountain villages with an annual income of 5 million.

July 1 1 day, placer gold village, Taihe Town, Hechuan District, Chongqing, the weather was extremely sultry. Twenty-seven-year-old Zhang Zhengquan, together with the workers, is busy pulling a net bag full of fresh shrimp from the shrimp pond and loading it into the car. ? It's so sultry, I hope it doesn't rain, otherwise these shrimps can't be shipped out. If it rains heavily, it will be as miserable as last time. ? Zhang Zhengquan looked at the sky with some worries, and sweat dripped from his face.

The villagers nearby are very strange. This? After 80? Young man, why do you want to live a good life in the city? But you came here to suffer.

Military life

Jane. Dude. alterative

Zhang Zheng's home is in Shapingba. Who is he in the eyes of friends around him? Rich second generation? Parents have been engaged in seafood business for more than 30 years, and the superior living conditions have made Zhang Zhengquan worry-free even if he doesn't work in this life. Friends often make fun of him? Zhang Gongzi? .

In 2003, his father Zhang Zuoming sent Zhang Zhengquan, who graduated from high school, to the army. Shortly after retirement, Zhang Zhengquan suddenly told his father that he wanted to run a shrimp farm in Chongqing. Although Zhang Zuoming was surprised and gratified by his son's idea, he was not at ease. He has never suffered, and I'm afraid he can't do it well. ?

After several months' efforts, Zhang Zhengquan finally persuaded his parents to make a special trip to Fujian to learn shrimp farming techniques. 20 1 1 year, his parents helped him invest nearly100000 yuan to build Chongqing Aohai Aquaculture Co., Ltd. in Shajin Village, Taihe Town, Hechuan District.

Zhang Zhengquan transferred 260 mu of land and built more than 20 shrimp ponds after leveling. The new prawn larvae and seawater are airlifted from the coast, then gradually desalinated and raised on the spot. At present, there are only two shrimp farmers using this technology in Chongqing. Zhang Zhengquan took a fancy to the market prospect of this industry.

Zhang Zhengquan said that three years of military life changed him: I can't be old all my life, and my future depends on my own hands. ?

Not afraid of difficulties

I'm afraid it always rains.

In this way, Zhang Zhengquan came to a remote placer gold village, rented a private house and started a completely different life. He is busy with the hired migrant workers on the construction site every day. It is hot and cold, and sometimes he can only rest for two or three hours a day. After two years, Zhang Zhengquan's fair skin became dark and lost a lot of weight.

When he arrived in Taihe, Zhang Zhengquan was not used to it. No bustling city, no comfortable home. What is more difficult for him is loneliness. ? I used to go out drinking and singing with my friends at night, but now here, I can only lie in bed alone and stare at the ceiling at night. Fortunately, I'm used to it now. ? Zhang Zhengquan said that he is not afraid of suffering, but he is afraid that it will rain all the time.

Shrimp farm is located near Fujiang River. When Zhang Zhengquan chose this place, he took a fancy to the high-quality water source of Fujiang River, but it was this Fujiang River that made him suffer huge losses for two consecutive years.

The heavy rain in July last year and not long ago caused the water level of Fujiang River to rise and flooded the shrimp pond. Shrimp and hairy crabs run a lot. Each loss is more than 200,000 yuan. ? Zhang Zhengquan said that he intends to pull the net or heighten and reinforce the dam of the shrimp pond, otherwise he will lose money every year.

For Zhang Zhengquan, there will be another problem when it rains. ? The shrimp farm is not far from Taihe Town, but there is a steep dirt road about 1 km long. When it rains, the shrimp truck can't get out at all. ? To his relief, the local government is currently considering hardening this section of the road.

What he learned.

Not just how to start a business.

Zhang Zhengquan invited more than a dozen local migrant workers. When the shrimp farm was free, he also introduced them to his father's restaurant in Sanya Bay Seafood Market in Yubei to help.

? Boss Zhang is kind and easy-going, 80 a day? 100 yuan salary, never in arrears. Besides, we only work eight hours a day. If we exceed the time, we have to pay overtime. ? Zhou Chunyou, a nearby farmer, said that after the shrimp farm was completed, he and several villagers stopped working outside and came here to make money.

At present, Zhang Zhengquan's shrimp farm can produce two seasons every year, and shrimp can be listed in about three months every season, with an annual output of more than 60 tons and an annual income of 5 million yuan.

? The market is not bad, and the price is ok. Every catty is above 35 yuan, but these shrimp ponds are always idle for about half a year. ? Zhang Zhengquan said that if you cover the greenhouse and install a boiler for heating, you can still raise shrimps in winter, and you can do it three times a year. But it needs more money, and Zhang Zhengquan is embarrassed to reach out to his parents again. When we earn money, we will expand the scale and improve the facilities. I have to repay the money my parents provided me. ?