Corporate Culture of Shaanxi Fujin Rice Industry Co., Ltd.

Fu Jinmi and Xue Xinmao's entrepreneurial history b]] Dedication b] Dedication is the basis of creating value. A person who loves his job infinitely can succeed anywhere] Loyalty [b] Loyalty is the premise of trust. If you want to be the best member of the team, then you must be loyal to your organization] Self-confidence b] Self-confidence is the basic growth point. Anyway, we can't live without the subject. This subject is ourselves. Only when every team member is excellent can our team do its best. ] Dedication transcends the realm of life. We believe that every right contains a responsibility, every opportunity contains an obligation, and every possession also contains a dedication and entrepreneurship, which is the surging dream of many young people. However, the road to entrepreneurship is by no means smooth sailing. Chen Baogen, mayor of Xi, said, "The future of Xi will be an entrepreneurial city", which provides a broad stage for young people with entrepreneurial dreams. In Xi 'an, how does an ordinary entrepreneur go to the road to success? What unknown stories are hidden behind the enviable achievements? Every entrepreneur should not only work hard, but also face unpredictable storms and reefs at any time. An enterprise will gradually mature after experiencing stormy tempering, and this process will test the perseverance and endurance of entrepreneurs. When the reporter interviewed Xue Xinmao, general manager of Shaanxi Fujin Rice Industry Co., Ltd., he told the reporter about his "Entrepreneurial Heart Sutra". The key to changing your destiny is not to complain, "There are four children at home, and I am the third. When I was a child, I always ate corn flour and white bread, which was a luxury only on holidays. " Xue Xinmao said that in his childhood memory, the family's economic situation has been unable to make ends meet. Every year, he borrows money from the production team to borrow food for a living. After a hard year, all the hard work is not enough to pay off the debts of the production team. Xue Xinmao, 1968 was born in June in an ordinary peasant family in Dali County, Shaanxi Province. After graduating from high school, he followed his brother to work in Xi 'an. At that time, my brother opened a restaurant in which Xue Xinmao worked as a handyman. The current situation of family poverty exists in reality, but in Xue Xinmao's view, there is nothing to complain about. "We accept everything that fate has arranged for us. You must see the reality clearly and then look for ways to change. " Xue Xinmao said that the most important lesson he learned in his life was to accept the reality and not complain. Because complaining can't solve anything, it's just an excuse for your disappointment. From 65438 to 0987, the market economy in Shaanxi Province began to sprout, and the appearance of bargaining grain and oil stores was a sign. Urban residents can freely buy rice, flour and cooking oil according to market prices, which is undoubtedly a good thing for residents who have lived under the planned economy system for decades. Xue Xinmao's brother took advantage of the situation and opened a cheap grain and oil shop. Recalling the past, Xue Xinmao still remembers: "At that time, a bag of 50 kilograms of rice was 7.50 yuan, a bag of Fuqiang powder 1 1.75 yuan, and rapeseed oil was 82 cents a catty." In the grain and oil shop, Xue Xinmao saw the vigorous development of the grain market. He thought that opening a grain and oil store was in the grain and oil store. Xue Xinmao saw the vigorous development of the grain market. He thought that opening a grain and oil store would be the development trend of the future market, and he thought that he could also make profits from the grain and oil market. After working in my brother's grain and oil store for more than four years, 199 1 year, Xue Xinmao opened a small grain and oil store in Hujiamiao. His road to entrepreneurship began, but what he didn't expect was that the hardships he experienced had just begun. Persistence in hardship is a compulsory course for entrepreneurship. 199 1 year is an unusual year for Xue xinmao. This year, he got married first and then started a business. Opening a grain and oil store is to wholesale rice flour oil from other places and then sell it at the market price. Under such an almost primitive business operation mode, Xue Xinmao started his own entrepreneurial road. "Everyone sees the goodness of being a boss, and few people see the efforts before being a boss." Xue Xinmao said that in the early days of opening a grain and oil store, in order to save costs, even the transportation, loading and unloading and delivery were done by one person. That kind of tiredness and hardship is beyond the understanding of young people nowadays. "In the early days of starting a business, money was saved." In order to save money, Xue Xinmao used a tricycle to pull a car full of edible oil from Yuhuazhai to Hongqi Factory twice a day. Then a cart of 700 Jin of rice was pulled from Hujiamiao to Hongqi Factory. "Whenever I meet uphill, I have to cheer myself up. I can't relax. I have to go up. If I can't hold on, it's over, because there is no back road! " Xue Xinmao said that in order to save 3 yuan, he unloaded a car full of flour. In order to save money, he unloaded a truckload of cooking oil, 400 Jin a barrel and 60 barrels a car. Every barrel of oil should be carefully unloaded from the car, then rolled to the ground for dozens of meters, and then erected by itself. No matter whether it is windy or rainy, Xue Xinmao pushes a tricycle on this hundreds-mile road every day. The hardships during the start-up period can be seen. "Small businesses can afford it and can't afford it." Xue Xinmao said that in order to reduce the probability of losing money, he had to tighten his clothes and go on a diet. He told reporters that he 1994 went to the northeast to reduce the probability of losing money, so he had to go back to dieting and do it himself. He told reporters about 1994' s experience of wholesale rice in Northeast China. He said he couldn't get a seat that year. He just stood all the way from Xi to Beijing, which was really unbearable. After getting off the train, he spread some newspapers on the platform of Beijing Railway Station and slept for several hours. There was no seat from Beijing to Harbin, so he lay under the seat of the hard-seat car regardless of the willy-nilly. Although everyone sat next to him, he soon fell asleep. When supervising the loading of rice on trains in Harbin, Xue Xinmao said that he could hardly resist the cold weather of MINUS 30 degrees Celsius in the northeast. "The cold wind didn't come in, and it poured directly on you." "Recalling the hard work at that time, I really don't know how I persisted." Xue Xinmao said that he learned from his own experience that human potential and potential are infinite. Anything is possible as long as you persist. Patiently enjoying the growth process from small to large, business can not be smooth sailing, which is an inevitable problem for every growing enterprise. From 65438 to 0994, Xue Xinmao bought high-quality rice from the northeast, and these rice also arrived in Xi 'an smoothly. However, due to the lack of storage experience, these rice with high water content suddenly became moldy in May of the following year. It is not trivial for any small and medium-sized enterprise to lose hundreds of thousands at a time. Xue Xinmao quickly paid off the storage expenses and sold these moldy rice to a breeding factory at a low price as feed for pigs. During this period, Xue Xinmao experienced the biggest "life crisis" in his life. Should he continue to do business after losing money? In vain, what is the point of your own efforts? After a short period of confusion, Xue Xinmao once again found the key point of his own business: standardization. According to the process of industrialized food processing, he quickly designed a rice processing production line with daily output 100 tons, rewriting the history of Shaanxi rice without quality standards. 1996 In the spring, Xue Xinmao went to Guangzhou on business. He found many small bags of rice for sale in the local market. This unexpected discovery made him very happy, and he keenly captured this message: with the improvement of people's living standards, large bags of rice will gradually be introduced into the citizen class sales market, and the consumer groups with families as the main body will have more and more requirements for rice. 1In August 1996, Xue Xinmao registered Shaanxi Fujin Rice Industry Co., Ltd. in Shaanxi Provincial Administration for Industry and Commerce, and also registered the "Fujin" brand rice trademark. In order to ensure the quality and quantity of rice processing, Xue Xinmao took a one-day and two-night train to Zhanjiang, Guangdong Province, and invited local engineers who installed and processed curtain equipment to join him at a high salary. At his sincere invitation, the engineer came to Xi 'an to install the production line for Fujin rice industry. At that time, it represented the advanced technology of rice processing in Xi and even the whole northwest region. Since then, Fujin rice industry has entered a period of stable development. After carefully developing "order agriculture" from the source of planting in 2000, Xue Xinmao found that simple processing could no longer meet the citizens' requirements for refined grain. When interviewed by Fujin Rice Industry, the reporter learned about their process of processing rice. The reporter didn't expect that a bowl of ordinary rice he usually eats actually has such a complicated processing process: raw grain flour, rice weighing, winnowing, scraping, transporting into the warehouse, electromagnetic receiving and transportation, removing impurities first, then removing stones, removing ashes, removing shells and separating grains, removing stones, magnetically storing them in a rough box, milling for the first time, milling for the second time, milling rice in white rice, and grading the length. This degree of fineness is indeed beyond people's imagination. Xue Xinmao said that most people in China are not too "cold" about Japan, but the professionalism of Japanese people is definitely worth learning. The strict requirements of Japanese industry for refinement have promoted the birth of world-famous Japanese industrial brands. In China and Shaanxi, where industrialization is developing on a large scale, we should also establish the concept of "serving the country with meticulous care", so that your products can be accepted with confidence, thus realizing corporate social responsibility. In order to ensure the stability of rice quality and prevent the pollution of pesticides and fertilizers, Xue Xinmao cooperated with Hanzhong Rice Research Institute and Heilongjiang Rice Research Institute to develop high-quality rice seeds, and established 30,000 mu rice planting bases in wuchang city, Heilongjiang, Jiansanjiang Farm and Hanzhong, Shaanxi. Fujin rice industry provides high-quality rice seeds, agricultural professionals provide fertilization standards, strictly prevent spraying pesticides, and avoid food safety hazards caused by pesticide residues. The whole process of seed, seedling, transplanting, harvesting, processing, transportation and sales has realized corporate operation. This kind of "order agriculture" ensures the high-quality and stable supply of rice from the source, and the good product quality has also won a good reputation. In 2005, Shaanxi Fujin rice industry was recognized as "the key leading enterprise of agricultural industrialization in xi" by Xi Agriculture Bureau, and Fujin rice was awarded the title of famous brand product in Shaanxi Province in 2006 and 2007. 20 10 was awarded the famous trademark of Shaanxi province. Sincerely, every bag of Fujin rice has one or two more sentences, "Food is the most important thing for the people". Xue Xinmao said that after doing business at a certain stage, making money is no longer the primary purpose. Now, for him, how to make Fujin rice industry a well-known rice brand in China is the most important topic. Therefore, Fujin Rice Industry established a research and production base of 1.40 mu in Yangling Agricultural Demonstration Zone, and invested more money in rice finishing. "Brand is word of mouth and reputation. One of our important standards for employees is to make them realize that reputation is as important as life. Without integrity, enterprises will have no tomorrow. " Xue Xinmao said that the grain retail industry is prone to the phenomenon of short weight, but in Fujin rice industry, there are indeed one or two bags of extra rice. Whether it is five kilograms, ten kilograms or dozens of kilograms of bagged rice, Fujin rice industry will exceed the net weight of each bag. "Doing so reflects the gratitude of enterprises to society." Xue Xinmao said, "Doing every grain of rice well is our corporate culture, which means that all seemingly great things should start from the ordinary, start from the smallest things, and over time, create miracles from the ordinary." Reporter Fumin Li (Source: Xi Evening News)