Dialogue with Dai Lei, CEO of Baiteng: M-Byte plans to book more than 60,000 yuan, and the C round of financing is about to be completed.

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Cheshi 65438+1October 6 news, the annual international consumer electronics show (international? Consumers? Electronic? Show (CES) will officially open on 1.9 Beijing time, and the first wave of science and technology feast will begin in 2020.

Due to the increasingly blurred boundary between automobiles and technology products, many automobile manufacturers participated in CES this year, and many automobile manufacturers such as Batten, Fisk, Fiat and Nissan brought smart electric vehicle products. BMW, Toyota and FCA demonstrated the solutions for future travel; Lidar has also become one of the highlights of this year's CES. Bosch, DJI, Sagitar Juchuang and other companies have exhibited lidar products.

▲ Baiteng M bytes

As one of the high-profile star enterprises in the new force of building cars, Baiteng participated in ces for the third time. Che Dongxi learned from Baiteng that the company announced the cooperative relationship with several North American digital service companies at this year's CES, and launched the developer plan of Baiteng.

2020 is a very important year for Batten. This year, Baiteng will begin the mass production delivery of the first model. The outside world has paid great attention to the mass production progress of Batten M-Byte, the research and development progress of subsequent models, the construction of sales channels and the new financing situation.

On the above issues, many media, including Che Dongxi, exclusively interviewed Dai Lei, CEO of Batten Company, before the opening of CES.

First, Baiteng laid out three platforms? Cooperate with 7 North American digital service providers

Baiteng held a press conference at CES in North America today. This time, the production version of M-Byte and its three supporting platforms were released, which is also the first time that the M-Byte, a production model of Batten, made its debut in North America.

It is understood that the M-Byte, a production model of Baiteng, will be delivered in China as soon as mid-2020. The new model will be equipped with 72kWh and 95kWh battery packs, and the maximum cruising range of NEDC is 430 km and 550 km respectively.

▲ Dai Lei launches M-byte cruising range.

At present, Batten M-Byte has only announced the starting price in Europe, which is 45,000 euros (about 349,000 yuan).

The layout of digital platform, electric platform, market platform and cooperation with digital service providers in North America are the highlights of this exhibition.

On the digital platform, Batten will cooperate with North American digital service providers ViacomCBS, Access, AccuWeather, Aiqudo, CloudCar and Road. Travel and Xperi.

▲ Baiteng has reached cooperation with North American digital service providers.

Among them, ViacomCBS, a North American media giant, will provide video services for Baiteng, and Access will provide a broadcasting platform.

▲ Baiteng has reached cooperation with North American media companies ViacomCBS and Access.

AccuWeather will provide meteorological services for Baiteng; Aiqudo can provide voice-controlled mobile App services for Baiteng; CloudCar will provide real-time data of basic transportation facilities and optimize the navigation experience of Baiteng; Road. Travel can recommend nearby landmarks and restaurants for users.

Xperi can play HD? Radio integrates M-Byte digital experience to provide users with high-quality digital broadcasting, including more than 2,300 independent radio stations and more than 4,000 chinese numerals audio services.

In addition, Baiteng will also launch the "Developer Program" and release relevant materials of the development guide, so that global partners and developers can develop content and applications for Baiteng.

In terms of electric platform, the electric platform developed by Baiteng has compatibility and flexibility, and the subsequent car models and MPVs of Baiteng will be built based on this electric platform. Dai Lei said that this will help to reduce R&D cost, shorten R&D cycle, reduce parts cost and the difficulty of supply chain management.

At the same time, Barton has specially optimized the chassis of electric vehicles, bringing more interior space and smaller turning radius to its models.

In addition, the electric platform also supports deep OTA upgrade, and can support 5G communication technology in the future.

In terms of market platform, Baiteng launched a partnership direct selling model. In the future, there will be Baiteng's direct stores and partner stores.

At present, Batten is steadily promoting the distribution of its sales network in China, the United States and Europe.

In China, Batten has signed contracts with more than 65,438+00 dealer groups in more than 30 cities, including Yongda, Sennamei, Baode, Jebsen and Harmony. In the field of key account sales, Baiteng has reached a large-scale purchase intention with 9 companies including Time Travel and Tonglida Leasing. In the field of charging services, Baiteng has cooperated with charging operators such as State Grid, TELD, Star Charging, Anyue and Yunkuai Charging, and recently became the first strategic partner of LaSalle Beijing.

In the United States, Barton obtained the dual license of California direct sales and American authorized operation, which laid the foundation for the expansion of American sales network; In the field of charging network, we cooperated with Electrify, the largest open DC fast charging network operator in the United States. The United States has reached cooperation.

In Europe, Batten signed memorandums of understanding with leading local retail and after-sales partners in Sweden, France, Portugal, Switzerland and other countries to explore the European electric vehicle market.

2. Baten M-Byte was officially delivered in the middle of this year? The second production car will be launched at the end of 20021.

At the previous Guangzhou Auto Show, Barton had announced that the first model M-Byte would be delivered in China in mid-2020. So, what is the current mass production progress of this model? What is the work before mass production?

Dai Lei said that since June 5438+ 10 last year, the first batch of prototype vehicles of Batten M-Byte have started production, and these models are currently undergoing a lot of tests. At present, Baiteng is already in the pre-production of mass production models, and the real mass production delivery will begin in the middle of this year, and the speed of mass production delivery will gradually accelerate in the second half of this year.

In the past six months, it is necessary to improve the production and testing process to ensure the production of high-quality vehicles, and must fully run in with suppliers and teams. The mass production delivery of M-Byte will begin in China first, and in mid-2020. By 202 1, the United States and Europe will gradually introduce m bytes.

Dai Lei also pointed out that Batten currently has about 60,000 units reserved, and has not officially started to accept orders, and will officially open to accept orders after mass production. However, he believes that a large part of the 60,000-odd bookings will be converted into official orders, and now many people are asking about the mass production of the first model of Baiteng.

He said that of the more than 60,000 reservations, half were in China and the other half were in Europe and the United States. After this CES, the booking volume in the United States will greatly increase, because this is the first time to bring production models to the United States to face local consumers. After the last Frankfurt Motor Show, the booking volume in Europe increased by about 6.5438+0 million.

At the last Frankfurt Motor Show, Barton also announced his intention to cooperate with sales partners in Europe 14 countries. Dai Lei pointed out that after seeing the specific distribution channel layout, European consumers showed more confidence in this model.

In addition to the mass production of the M-Byte, Che Dongxi also asked Dai Lei about the research and development progress of the second mass production model K-Byte.

Dai Lei pointed out that Barton launched the second concept car K-Byte in the middle of last year. At present, Baten's Munich team has a plan that is very close to the production version of the second model K-Byte.

▲ Baiteng K bytes

The time for K-Byte to go on the market will probably be 18 months after the delivery of the first production model M-Byte, that is, 202 1 the end of the year. Prior to this, Baten's work will focus on the global mass production delivery of M-Byte.

Third, the C round of financing is about to be completed? D round of financing and IPO progressed steadily.

For new car companies, the mass production and delivery of new car products is the top priority, and financing is also essential before achieving profitability.

Previously, Baiteng continuously released information about the C round of financing. In this interview, Dai Lei also said that the C-round financing is drawing to a close, a very important part of the funds have arrived, and a small amount of funds have not been approved and will be completed in the near future.

He also said that in the C round of financing, Baiteng and the C round investors, Marubeni Co., Ltd. of Japan and Ms. of South Korea? Myoung, a subsidiary of Autotech? Shin has reached a cooperation and will expand its business in Japan and South Korea.

▲ Dai Lei announced cooperation with Marubeni Co., Ltd. at CES.

In addition, Baiteng's D round of financing is already in the preparatory stage, and preparations are being made in advance. The D round of financing will mainly pay more attention to overseas capital markets, and will reach a strategic cooperation with Citibank, which will help promote the next round of financing of Baiteng.

Dai Lei pointed out that the target amount of the D-round financing is expected to be similar to that of the C-round financing, which is about 500 million dollars. Some capitals in Southeast Asia and the Middle East are now also very concerned about the new energy field. Previously Tesla models? The popularity of 3 and the rapid rise of Tesla's market value show that electric vehicles have been recognized by consumers all over the world. Now is the time to achieve a breakthrough in the electric vehicle industry, and Baiteng will seize this trend.

Dai Lei also said that all new auto companies want to form close ties with the capital market, and IPO is the best way. Baiteng does have a listing plan at present, and it is making rapid progress. At this stage, it is mainly internal preparation, and the specific time of IPO cannot be disclosed.

However, Dai Lei hopes that after the successful launch of the product, investors will see the influence of the model and recognize the strength of the model before the IPO can be officially launched.

Distribution channels in China, USA, Europe, South Korea and Southeast Asia? In 20021year, 100 sales outlets were established in China.

The mass production progress and financing situation of M-Byte are relatively smooth at present, so another key point is how is the distribution channel layout of Baiteng going at present?

Dai Lei said that the marketing model promoted by Baiteng at present is the partnership direct selling model, and there will be both direct selling channels and stores cooperating with dealers in the future.

Baiteng plans to build 30 sales outlets in China when it is delivered in the middle of this year. There are more than ten sales outlets under construction now. It is expected that the construction will be completed in the first quarter, covering all first-tier cities; By 20021year, Baiteng will build at least 100 sales outlets in China.

In the European and American markets, Batten will also announce more cooperation news of sales channels this year. In the first half of this year, Baiteng will announce the construction of sales channels with North American partners. In Europe, Batten has reached cooperation intention with dealers in 14 countries and signed contracts with 8 dealers.

Baiteng had previously worked with South Korean auto parts supplier MS? Myoung, a subsidiary of Autotech? Shin signed a strategic cooperation agreement, and Baiteng expects to enter the Korean market in 20021. At the same time, the market layout of Southeast Asia and the Middle East is also in preparation.

But at present, Batten's plan to launch M-Byte in Japan has not yet been determined. Dai Lei said that the main reason is that Japanese big cities have strict regulations on the size of vehicles, so it will be difficult to promote M-Byte.

Baiteng reached a strategic cooperation with Marubeni Co., Ltd., one of the investors in the C round. Cooperation will mainly focus on the energy field. Baiteng will deploy domestic energy storage and commercial energy storage products in the future, and Baiteng commercial energy storage products may be applied to solar power stations in Japan.

Conclusion: Baiteng entered the mass production year.

The first mass production model of the new Toutou Army has been on the market for more than a year, and even the second model has been on the market. M-Byte, the first model of Baiteng, finally ushered in mass production delivery. At present, Baiteng's M-Byte is still a model that can attract consumers' attention. With the sensory impact brought by the 48-inch screen, you can harvest a group of fans.

However, it should be noted that the long-life version of the Batten M-Byte model has a battery life of 550 kilometers. In the era when NEDC, a new force model of first-line cars, has exceeded 600 kilometers, such data is not bright. Therefore, the subsequent pricing strategy and brand marketing will play a very key role in the sales of Batten M-Byte.

However, as Dai Lei, CEO of Baiteng, said, a new car-making company like Baiteng must put its products on the market before it can be recognized by consumers and investors. Therefore, successfully entering the rhythm of mass production delivery is a top priority for Baiteng, and 2020 is destined to be an extremely important year for Baiteng.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.