What books should I read to write a good product copy?

1. Confessions of advertiser david ogilvy.

Known as the "Pope of Modern Advertising", this book is a classic in the advertising industry and has a far-reaching influence in the history of advertising.

Ogilvy left many classic sayings:

It is worthwhile to study the products before you start writing advertisements.

2. "My Advertising Life" claude Hopkins

3. Alexander Oswald/Yves Binuhe/Greg Bonada/Aaron Smith/Tracy Papadallas in the era of value proposition.

This paper breaks the traditional "business model diagram" and advocates the thinking framework of "value proposition diagram"

4. "The Science of Temptation" Bampal

Three steps plus seven rules teach you how to attract attention without shouting.

5. "Positioning: the concept that has the greatest influence on American marketing in history" AL Ries/Jack Trout

This book mainly expounds the emergence of the concept of "positioning", deeply analyzes the reasons why it can't win customers even if it meets the demand, and gives the solutions. After reading this book, you should have a deeper understanding of brand positioning and product positioning.

6. Design Rules William Leadwell/Christina holden/Jill Butler

This book is rich in illustrations and clear charts. Readers can absorb those valuable experiences from the text, avoid making the same mistakes, and perhaps inspire more inspiration and creativity.