The 8P theory that must be known in event planning-Chongqing Jiuzhou Public Relations Planning

Planning is divided into many types, such as copywriting planning, marketing planning, event planning, advertising planning, market planning, etc. For these different planning positions, practitioners have different skills. In order for the event to run smoothly, there are some marketing strategies that need to be put in place behind the event. This marketing theory is what I call the "8P theory of event planning", which are Project, People, Budget, Place, Promotion, and Partners. , Plans (plan), Performance (summary review). If the 8P theory is interpreted in depth and applied to activities (projects), work efficiency will be greatly improved and errors at work will be reduced. Project refers to activities. First of all, Party A establishes contact with us through channels and tells you what your requirements for holding the event are. After getting the basic information, all subsequent work will revolve around this project. People (Personnel) After you have mastered the basic information of the activity, you need to recruit people to implement this goal. These people include internal colleagues and suppliers, and if necessary, relevant personnel from Party A. For this, we can divide the work into different parts of the project. For example, the graphic design corresponds to the graphic designer, the stage effect corresponds to the three-dimensional designer, the program design corresponds to the event planner, the budget quotation corresponds to the event execution or project manager, and the project The general person in charge corresponds to the project manager. When third-party resources are involved, company resources should be mobilized to find suitable suppliers and establish contact for initial communication. Price (price) The price here refers to the overall budget quotation made by Party A. Generally speaking, if Party A clearly tells us what the budget is, then we only need to make a quotation based on the budget. If Party A does not clearly inform us of the budget, we need to make a quotation based on the plan ourselves and then submit it to Party A. Leader for approval. Place refers to the location of the venue where the event is held. The location where the event is held is one of the important factors for the success of the event. Without the support of a venue, events will be difficult to sustain, and if a room or venue is not secured in a timely manner, this can often result in the event being cancelled. Either way, there is a high probability that Party A will bargain based on the details in the quotation. In order to try to avoid this situation from happening, the planner should grasp the cost price of each detail when making a quotation, and control the quotation within a reasonable range in the market. Promotion is an important part of the event. You can use some media channels to promote the event as much as possible to let more audiences know about the existence of the event, so as to achieve the purpose of event communication. Therefore, many issues need to be fully considered when making a plan, such as how to effectively promote the event; which media channels/marketing tools to use for promotion, etc. Partners here refers to actually suppliers. A successful event is inseparable from the strong support of suppliers. If the suppliers are not strong enough, no matter how well written your plan is and how beautiful the stage design is, In the end, it doesn't help, so it is particularly important to find a reliable supplier. If it is the first time to cooperate with a supplier, you must conduct multiple surveys and on-site inspections. If possible, you need to have other pre-selected suppliers to avoid falling into a passive situation during the actual operation of the project. Plans (Plans) After all your plans have been completed and approved by the customer, you need to conduct an overall review of the plan, such as whether the content in the plan is complete enough; whether there are pre-selected plans; when encountering bad weather or How to make emergency adjustments in the event of force majeure. Performance (summary review) In the event industry, a summary review must be conducted before each event is completed. The advantage of summary review is that it can prevent similar problems from happening in other activities next time, and it can also improve personal knowledge points and improve the performance of the event. Experience is continuously consolidated. It can be carried out according to the three parts of project review - evaluation and analysis of the results of each stage - project summary, and summarize and review each link of the event site, event suppliers, and colleagues participating in the project. If conditions are mature, it can be related The section leader holds a project summary meeting. Event planning itself is a meticulous job. Not only does the operation take a long time, but the people involved come from different positions and types of work. What is tested when planning an event is the service awareness, adaptability and control ability of the event people.

As Chongqing Jiuzhou Public Relations Planning Co., Ltd., which has planned countless successful events, we will do our best every step, and every detail will not be ignored. Every event is a burst of creativity. We firmly believe that our dozens of Years of experience and resources are enough to realize the future that customers expect!