What is the profiteering storm in Maotai?

Maotai profiteering storm: buy a catty of sorghum and 3.6 yuan sell a catty of wine 1499 yuan.

Because of the long-term low price of sorghum, Kweichow Moutai has been at the forefront recently. On the 28th, it was reported that the ex-factory price of Maotai in 2065,438+08 1 bottle was 969 yuan, and the price of farmers' sorghum was suppressed for seven years. 3.6 yuan, a kilo of sorghum, brewed Maotai, but also earned less than 10/bottle of Maotai in 1 mu of organic sorghum land.

Subsequently, People's Daily reported that the price of organic sorghum purchased by Maotai was much higher than the market price. In 20 17, the market price of northeast sorghum was 3 yuan/kg, the market price of ordinary sorghum was 5.4 yuan/kg, and the protection price of farmers in organic sorghum base purchased by Maotai was 7.2 yuan/kg. In 20 18, the purchase price of organic sorghum in Maotai increased by 1 yuan per kilogram, reaching 8.2 yuan.

In contrast to the fact that the purchase price of sorghum has not increased for seven years, on February 28th, 20 17, 18, Kweichow Moutai announced an average price increase of 18% since 20 18, and the ex-factory price of Tian Fei Maotai was raised from 8 19 yuan/bottle to 969 yuan/bottle.

Since 2008, the gross profit margin of Kweichow Moutai has remained above 90%. Moreover, stimulated by the news of Maotai's price increase, Kweichow Moutai's share price hit a record high at the beginning of 20 18, approaching the 800 yuan mark, and its market value once exceeded the trillion-dollar mark. In 20 17, Kweichow Moutai achieved sales revenue of 76.4 billion yuan, up 50.5% year-on-year. In 20 18, maotai group set the goal of realizing tax-included income of 90 billion yuan, with a year-on-year increase of more than 18%.

65438+1On October 29th, the share price of Kweichow Moutai fell by 5.26% to 736.32 yuan, with a total market value of 924.964 billion yuan. China Economic Net reporter called the strategic management department of Kweichow Moutai, but no one answered the phone.

Kweichow Moutai buys a catty of sorghum. If a farmer in 3.6 yuan only grows sorghum, the average monthly income is 74 1.6 yuan.

A number of websites quoted articles from the media "Consumer Exposure" as saying that recently, a farmer who planted Moutai to supply sorghum in Renhuai area of Guizhou wrote a letter to Maotai Yuan Renguo and Li Baofang, in which he calculated such an account:

The investment in planting sorghum is increasing year by year, and an acre of sorghum needs at least 12 labor from planting to harvesting. Calculated as per person per day 120 yuan, the labor cost per mu is 1440 yuan. 300 yuan will probably need to buy organic fertilizer and biological agents per mu. The yield of sorghum in the village is 250kg per mu, and the output value per mu is about 1800 yuan at the current purchase price. After deducting the first two costs, farmers plant one mu of sorghum a year, and their income is in 60 yuan.

Even a "big planter" like him, with an area of 10 mu, has only the planting income of 600 yuan in one year. The farmer's letter said in a joking tone: "If there is bad weather or insect pest, we will really stick two cucumbers upside down!" "

Compared with the investment in planting sorghum and the increase in the price of Moutai, the purchase price of a kilo of sorghum in 7.2 yuan is still 20 1 1. In other words, seven years later, this purchase price has not changed.

According to People's Daily, for a long time, Maotai bought organic sorghum at a preferential price higher than the average market price, and more than 654.38 million farmers became direct beneficiaries. More than 10,000 farmers in renhuai city, Xishui, Jinsha and Bozhou districts of Zunyi only grow organic sorghum, with an average household income of 8,900 yuan. China Economic Net reporter calculated that if a farmer only grows sorghum, his monthly income is only 74 1.6 yuan.

Maotai raised the price 1499 yuan, and the terminal price of a bottle is still difficult to buy.

According to the reporter of China Economic Net, Maotai just announced the news of price increase on February 28th, 20 17. The announcement shows that Kweichow Moutai has appropriately raised the price of Moutai products from 20 18, with an average increase of about 18%. This price adjustment will have a certain impact on the company's operating performance in 20 18. This is the last five years, Maotai officially raised the ex-factory price of Maotai in Tian Fei.

According to the announcement, the ex-factory price of a bottle of 53-degree 500ml Feitian Maotai will be raised from 8 19 yuan/bottle to 969 yuan/bottle. After the ex-factory price of Tian Fei Maotai is raised, the terminal guidance price, the so-called retail price red line, will inevitably rise. Previously, the retail price red line set by Maotai was 1299 yuan/bottle.

On the night of 20 18 18, the retail guide price of Tian Fei maotai terminal surfaced, and Tian Fei maotai required local distributors to strictly implement 53-degree 500ml Tian Fei maotai, and the price should not exceed 1499 yuan/bottle.

Before the ex-factory price of Maotai was raised, the upper limit of the terminal price of 53-degree 500ml Moutai 1299 yuan had been broken. Although Maotai repeatedly suppressed dealers' behavior of driving up prices and hoarding goods, it had little effect. Due to the serious shortage in the market, consumers often buy above 1.500 yuan. When the price is the highest, Moutai is fried to 1.800 yuan.

Therefore, it is not easy for consumers to buy Maotai at 1499 yuan. Chongqing Business Daily reported that the official retail price 1499 yuan suggested by Maotai was almost "invalid". Even if it is wholesale by dealers, the cost will exceed 1600 yuan, and the retail price of some catering channels is as high as 2998 yuan. According to industry sources, the soaring price of Maotai is bound to be fueled by hot money speculation.

Maotai's gross profit margin has exceeded 90% for nine consecutive years, and its market value has exceeded one trillion.

With the rising price of Maotai, the share price of Maotai has also soared. On the morning of June 5438+1October 65438+May 5, the share price of Kweichow Moutai hit a record high of 799.06 yuan, approaching the 800 yuan mark, and its market value once exceeded the trillion yuan mark. As of 3: 00 p.m. on June 5438+ 10/5, the share price of Kweichow Moutai closed at 785.37 yuan, down 0.39% from the previous trading day, with a total market value of about 986.58 billion yuan.

The market value of Kweichow Moutai once exceeded one trillion yuan, exceeding the GDP of Guizhou in the first three quarters (949.9 billion yuan), which was equal to three "China CRRC".

According to the statistics of China Economic Net reporter, since 2008, the gross profit margin of Kweichow Moutai has remained above 90%, which can be described as "profiteering". From 20 14 to 20 16, the gross profit margin of Kweichow Moutai sales reached 92.59%, 92.23% and 9 1.23% respectively. As of September 30th, 20 17, the gross profit margin of Kweichow Moutai sales was 89.93%.

On 20 18,65438+10/0, Maotai Group held its 2018 annual working meeting. According to the annual meeting data, the sales revenue of Maotai in 20 17 was 76.4 billion yuan, up 50.5% year-on-year, exceeding the annual plan by 27%. The third quarterly report of Kweichow Moutai 20 17 shows that the company's total revenue in the first three quarters was 44.487 billion yuan, up 61.58% year-on-year; Net profit19.984 billion yuan, up 60.3 1% year-on-year. With the high growth of performance, the share price of Kweichow Moutai exploded at 20 17, becoming the first high-priced stock in the A-share market, accounting for 5 1.7% of the total market value of 9 A-share liquor listed companies in China.

Yuan Renguo, chairman of Maotai Group, said that based on the judgment of the situation, Maotai proposed that the development goal of 20 18 is to achieve tax-included income of 90 billion yuan; At the same time, the industrial added value is about 78 billion yuan; The production and sales of liquor reached more than 6.5438+200,000 tons; Pay taxes of 30 billion yuan; The income of companies other than joint-stock companies accounts for about 10% of the group.